Despicable VW, USPS Elasticity Model
Scotch Optimism, Meta Bugs & AI, Avoid Passive Voice
Customers or Competition, Gundir Rebranding, Print PLUS Social Media
Welch’s CFO, Legacy, Postcard Mania Up, DMail 2.0 + WMW
Cheetos ‘other hand’, 5 Reasons to Love Catalogs
Marketing Math, Print vs Digital, A-B Testing
Love in Every Loaf, Neb Privacy, My Fake Ads, Dust Off DMAIL
AI Future of Work, Measurement Manipulates, Trying vs Testing
John
Self Checkout, Tracking Codes for DMail
Mail Doesn’t throw itself away, AMZ Just Walk, Lumpy Mail
Focus Groups & Triggered DMAIL
Carlsberg Music, Fake $175MM AI, DMail Rules Non-Profits
LARGE Print Giveth, AM Girl Critique, DMail Win-Backs
2024 DMAIL Design Trends – Plus Opinions
Don’t Let Postage Eat Your DMAIL Budget
Fishburne – AI Potential, Marketing Computer Architectures, Dazzling Results
Google Reviews, Ritson on Training, Bly on Offers
AMZ Apologizes, See Fou Yourself, More Leads?
TravelSupermarket, Can Google Adapt-Ritson
Test & Learn the ONLY way Marketers can PREDICT the FUTURE
Dunkin Community, Ad Taxes, Williams-Sonoma, StructureTube
Por Amor, ANA Digital Ad Trust, Girl Tok, Testimonial Secrets
Red Nose Day, Die Cut Mailers
Heinz, DMAIL Revival, 10 Best DMAIL Uses
Marketing Decision-Making Fishburne, NH Opt-Out, Absolut DMAIL
Wavy Lays, USPS Obsolete, Marketing (t), More Data
Mint Mistake, Ad Fraud Report, Is MORE DATA More Effective
Ettinger Loves MAIL & Gunderson on Creative TESTING
AI & SEO, Pen & Paper, Unasked Advice
VW LightKeeper, IHOP Thin Mint, CCPA Co-ops, CMO Innovation
Home Depot Crime, ANA Response Report
Lays Chip-Cam, P2R Retargeting, Data-Driven Marketing
Marketing Hand-off – Fishburne, Cookie-less Up 40%, Why Direct Marketing is Successful – Gunderson
Cushion Lock, QUAD Helps Hartford, Slow (Food) Marketing
Duck Plump, Fake Meat Mktg, Starting Sales, Dmail Q4
AI vs Superbowl, AI Wins Copy Test
Ettinger on CMOs, Direct Marketing Solves CEOs vs CMOs
McD’s to the Rescue, Net’s Growth Problem, Retailer DMail Recovery
IKEA Steal, Agency CEOs Cry Out for DMAIL, Read a Data Card
Stella Artois, Good Linkedin, PRINT LOVE, Earth Breeze
Top 10 Super Bowl Ads, Worst Ads In Years
Post President’s Meetup
Chat with world-class Direct Mail Marketing people in a casual give-and-take zoom.
To register and add to your calendar – click – https://www.linkedin.com/events/7162168590849224704/
Search vs Ask – The Unexpected Attack of AI on ‘Search’ – Tom Fishburne
DinaMitas, X for Associations & Articles, Sticky Customers, Letters Home
All Fake, Gunderson Platinum, Superbowl Hacks, D2C Success
Couch Potatoes, LG Gigs, DMarketing Disadvantages, Quotation Marks
Superbowl Ads, , Marketing Career, Sephora DMAIL
Old Spice, Retail AntiTheft, Do You Need a DMAIL Agency?
Slowmaster57, Product Order, Sephora DMAIL with Canada Post
Teleflora Love, UPS 12K Jobs, Data Stories
Brlo ‘beer’, Royal Mail 3 day, North Face Response, Match Back Analysis -Ettinger
AI Washing-Fishburne, CES, Marketer’s Trends, TikTok Cuts, 3 Most Powerful Words
What to TEST from Jeff Tarran
Heinze Tattoos & Ritson on CMOs Vanishing
Direct Mail Printing Outlook
Fishburne on Innovation
Personalization Sweetspot
Linkedin AI on DirectMail ROI
Tom Fishburne on Mental Focus
Solo Stove & Snoop Dogg, DMAIL Testing-Gunderson
Sexist or Sexy, Hala Tara, Half Wasted, Parker on Printing in ’24
Rabbit R1, Shopping Fast&Slow, U-Haul Data, Ettinger – PPC vs DMail
Email Authentication, Chicken Run, Creativity
Gen-Mono-Fishburne, Group Cohesion
Silly Fitness, WSM Up 67%, Hand Written Mail, Hire DMAIL Agency
This is Pointless, Randomness, Women Shop Differently
Caveman Returns, Dark Patterns, Segment by Income, Dmail vs Email
Happy Returns-Fishburne, NRF Specs, Ritson’s Top 10, Bly Customer Focus
Coach Dolly, AI Hallucinations, Prehistoric Postcards, Why Direct Mail is Junk
Culver’s Helps Farmers, NYT vs MS & Google, Animate Prices
KFTurkey, Twitter Lock, UK Data, Up Your Offer – Huey
Whopper Hangover, DMAIL DOUBLES RESPONSE
Guinness Foot Pints, 3 Ways to Sell More, Ad Testing – Huey
Gin-Gull-Bells, AI-n’t Quite There, Print Sales ’78, USPS Dairyland Milk Run
Google Privacy Enhancements, CCM Plus Direct Mail
Cadbury’s Coins, X in ’24, DMail Survey, Marketing to Gen Z
Aldi, Etsy CMO, Xmas Tree Segments, Elf-on-the-Shelf
Greenies Save Santa, Marketing Cuts & Growth, Incremental Lift
Talking AI, Top DMail Strategies That Work – Gunderson
Elf-on-the-Shelf-Fishburne Xmas Collection – ‘Smart’ Toy Risks
Permission Marketing, Schlitz, Anti-Marketing
AMZ Cuts Fees, Green Not Effective, RRD Moving to Proven Channels
Barbour Xmas, Boomers Out-Zoomers In, Impact of DMail
Sainsbury’s, Sleep-Working, DMail Effect up, Print Expo Up
Duracell Rudolf, Illusion of Impression, Divisible Price, 17 DMAIL Ideas
Fishburne-CMO, JAMA DMAIL, Stannp.com
Vodaphone, Where do Shoppers Come From, Google Ads
Elvish Toilets, AMZ vs USPS Postmen, Pay-TV, Track DMAIL Results-Gould
The Works, Holiday Record Numbers, Linkedin Tops Fraud, Reply Device
M&S Fairy, Polestar Bot, Google Ads, Response Device NOT Order Form
In Good Hands – Royal Mail, Cookie Deprecation, Temp Belief-Bly
Hershey Bells, USPS Up, Digital Up, DMAIL Budget Tips
Folgers, Food Waste, Positioning in DMAIL – Signals
Intent Signals-Fishburne, 75% Will Shop, DMAIL for Accounting
AB Spills CMO Role, 500 Bots, ABT Mindset-Tarran
Tabby Temptations, Effectiveness Ignorance-Ritson, AdAge
John Lewis 2023, Key to Sales Success, How to Test Your Mail
Veteran’s Day Marketing, Amazon+Meta, Geofencing-Huey
Coke Santa Branding, Fishburne on Creepy, Don’t be Data Creepy
Coke Santa Kindness, Consumers Not Interested, Social Conflict, Black-Owned Publishers
USPS Claymation, DTC Caskets, 4 DMAIL Tips for Business
AMZ Frindship, DMAIL Ad Spend, NO AdAge Subscription
Quad Down, FoldFactory, DMail Guide, Rationalization is Rational
Uncommon Goods, Cancelling Humor, DMail in the Media Mix
People NOT Targets, The Value of Negative Customer Personas
Fear of AI-Fishburne, The Eliza Effect, Live Sports Multi-Tasking, Reaching College Kids
JCP Make it Count, JDWilliams Mid-life Women, Ritson-Ditch Segments
Salvation Army, Outer Envelope Strategies-Jeff Tarran
Total Eclipse, Taco Tuesday, Quad Closing, Expensive Space
Chiefs, Taylor Swift, Watch Your KPIs, Lead Gen Direct Marketing
Crazy TV Lenny, FTC ‘Dark Patterns’ AMZ, QUAD is Hiring, FREE Gift Power
AI & Work – Fishburne, Catalog Value – Craig Huey
Marketing in Neoliberal Views, DMAIL Embellishments, Effective DMAIL
Rain Bilboard, AMZ Drone Rx, More Readable Copy, DMAIL AB Testing
Just Eat Musical, Scammy DM Copy & Hang Out w Smart People
NHL Dirty Cup, Carmel Apple Falls Pumpkin, Tech Powered DMAIL
Greenlight Financial, Traditional Marketing, Handwritten DMAIL at Scale
NetZERO DMAIL, Singapore DMAIL, Danger of Too Much Data
Moments of Truth, Marek Group, Don’t Stop Mailing, Knowing The Value of $1
Specsavers Sounds, CanSpam in Messages, Retail Giants Send DMAIL
Ikea Spills Guts, Stop Junk Mail, AI Will Destroy SEO, Toys We Love
Change For Change Sake- Fishburne, Small Biz Ad Forcast
Direct Mail is Sweeter, MS Bing Pushes Malware, DMAIL Forefront
Micro-Puzzles, Reaching the Unreached, Design DMAIL
Burger King Soccer Secrets, Hollywood Settles, Direct Mail Printer
Marketing ROI – Fishburne, CMOs vs CFO, Has Marketing Lost Touch?
Dunelm Grease, Most People on Linkedin Are Ignored, Dmail vs Paid Search
Don Julio Por Amor, Our Own ‘truth’, Integrity as a Modeling Variable
Illegal SPAM, DMail USPS Report, Direct Response Mindset
J.J.Watt Miller Lite, Max Your CMO
Pumpkin Spice Aviation, ANA MAIL ROI Study, AI in Direct, Exclamation Points
Productively Unproductive, MS AI 38T, Walmart Storytelling
Adidas, DMAIL Train, 5 Ways to Market, MAIL vs email ROI
Hellman’s, Rationality Paradox, Don’t Use Science, MAIL Drives Traffic
Cadbury’s Campaigns vs New – Ritson
Carwow, Williams-Sonoma, Catalog Comeback
Personalization Wrong-Fishburne, Imposter Syndrome, Why PHYSICAL MAIL-Foley
WHY MAIL – The most powerful weapon no one is using
Taco Boy, Legacy TV, Transactional Data Modeling
Ratings Fatigue -Fishburne, Trump is no Mug, Variable Data Printing
Direct Mail & AI, Making Your DMAIL Stand-Out
UK Bakeoff, AI Models Collapse, Social Media Isolation, CTA 88% Test
ASA Greenwash Regs, 89% Marketers Up DMAIL, Why DMAIL is JUNK
Beats by Dre, WSM Upgrade, Walmart vs Target, What is Direct Mail
AI Adoption- Fishburne, DMAIL Volume, AI & You, Science of DMAIL
Personalization Wrong, Digital Ad CO2, Paper CO2, Variable Isolation
Red Baron Brawl, Magalog History, Making Benefits Clear
KFC Apology, Older Adults Just 4%, DMAIL Personal, Targeted & Trackable
Ettinger on ROI, AI for Print Sales, Print Files, DMAIL Booklets-Gould
Tesco Time, ColorInk Press, Cookies vs Location, Search vs DMAIL
Cookiepocalypse-Fishburne, Non-Linear TV, Olde School Marketing, Cover Test-Huey
Leon RIP, Humor in Advertising, Your Brain Likes DMAIL
Flintstones, Traditional Ad Move, Digital Clutter, DMAIL Services
Flintstones, Traditional Ad Move, Digital Clutter, DMAIL Services
#CancelPizza, CAPTCHA Weirder, Zappos Catalog
Straight Talk, Fake News, Creative Strategy, DMAIL EXPENSIVE
Customer Knowledge, Distinctive Differentiation & DMAIL PS
Gen Alpha-Fishburne, Millennials & DMAIL
DMAIL Up, Blue Cheese, Quad Revenue, Evolve your DMAIL
Hot Dog Legs, CCPA Compliance, DMAIL Up in 2022, Offers Spur Action
Mustard Skittles, Top of the Sales Mountain, Insurance DMAIL-Falk
Fear the Wilderness, Twitter X Mistake, Change B2B- Bly
CMO Tenure, WWF ‘Xtinction’, Google Tags AI Reviews, DMAIL Generated
Rum & Pepsi, Google Ad Fraud, The Power of DMAIL
AllState Disney Mansion, JRM on Predictive Modeling
EasyJet Art Tour, Printing & AI, Quad Printer to Agency
Barbie Post Office, Political Power of DMAIL, Signal Loss in Digital
Threads-Fishburne, X Rebrand
Disney Emergency, Marketers NEED DMAIL, Death of DMail- Huey
Blueberry Tropes, Publishers to Sue AI Giants, Creative @Gunderson
PQR DMail, Streaming TV UP, Marketing vs Board of Directors
Maybelline OOH Meltdown, MAIL Tracking
Cross the Chasm-Fishburne, Sustainables, Threads Unravels, What is Direct Marketing?
Chrome fast, Walmart Biz, DMAIL for Retail
Trainline, 7 Steps to Kick Promo Addiction-Ritson (part 2)
Tyrrellbly Tasty, 5 Stages of Price Promo, 7 Steps to Kick Promo Addiction-Ritson
Tesco BBQ, Email Share, DMAIL Ain’t DEAD, DMAIL vs Digital
Pepperidge Farm, Attribution Matters
SHOCKING – Google Ads vs Direct Mail in Lead Generation
Dude Wipes, Walgreens Closures, Dismiss DTC, Dumb- Ritson
5 Stages of Price Promo-Fishburne
Deborah Corn from the Printerverse
Jen AI, AMZ = SBs, AB Nix EXECs, Sales & ADD
Kizik, DTC Plus Retail, Lovesac
Ad Nauseam, Tx Nix Tarket Ads, Dmail Doubles Conversion
TikTok Innovation – Fishburne, Keithadilla-WSJ, Marketing Frustrates
SIS Science in Sport, LSC Ends Gravure, #MAIL by Generation
FakeSpot, Retail Still Human, Creativity in its Place- Ritson
Naked Wine, PostcardMania, Bud No Gain, WineEnthusiast, DTC Lessons
Wayfair, WDMA Join, ANA on Ad Fraud, The Art of Junk Mail
ChatGPT- Fishburne, CADM, United Mail GONE, Power of NOT Changing- Evans
Built on QUAD, Latest DMAIL SG360, BRC Benefits – Bly
Burger Wars, ChatGPT Ads, Google Cost Per Lead, Specific Headlines
Musk- AI vs Stats, DMAIL Memorable, PR of Print- Corn
VR-Fishburne, VICE Bankrupt, CFOs STOP Buying Bad Ads
‘No-Budget Marketing’ – Jon Evans & ZERO-Budget Marketing
Hartz Protection, Contextual Ads Up, Customer RFM Segmentation
Cheez-It-Stop, Retail Crime, Diddy vs Diageo, Just Sell
LuluLemon Zero Tolerance, Japs-Olson, Chicago Walgreens, Piggly Wiggly History
AI Productivity-Fishburne, Mary Cabela, LLBean Nix SocMedia, Channel Attribution
Red Baron Sharing, Target Theft, AI Shop Fail, The PRICE is RIGHT-Huey
Japs-Olson Sells, DMAIL Engagement UP, 3D (MAIL) Marketing
Clooney-Nespresso, The Database is Built-Now What? – Yu
TXT Fatigue – Fishburne, Netflix Share, Focus on the Top 20% – RFM
Start With Strategy, Li Impressions, B2B vs B2C, 20 Personalize Tips
Cooler Doors to Digital Ads, Keep Donation Letters Simple
Specsavers CN, DeJoy ‘Dramatic Change’, National Postal Forum Highlights
Fishburne-Media Context, Fou-Retargeting, Strong DM Basics
Canada Post, FrankMobile, Q1 23 Mail, Wake up Your DMail
Kid Driving Fails, Inflation vs DTC Growth, Rushkoff vs Digital
Tucci Pellegrino, Marketers Lack Confidence, #DMAIL Real Estate
Foxy Bingo, Dolce Velvita, CMO Tenure, Direct Mail NOT DEAD
Mint Assurance, 1st Party Data, Mail Retargeting
Metallic Envelopes, Gay Bar Bans Bud, RFM-D, Direct Mail NOT DEAD
Dodgy Bath Bomb, Ad Execs WFH, Direct Mail NOT DEAD
Digital Upscaling-Fishburne, Growth & Measurement, Targeting vs Supression
Miami Baby, Plant-Based Slump, Less Linkedin Posts, Questions?
Skechers, Quad Mixed Q1, PCM Boomin, DMail Moment
Wood Milk, Attribution in Retail, Copy Power in Specifics – Huey
Social Info-Fishburne, Bud Backlash, Integrity Modeling
Tag Heuer, BudLight Impact Update, Utopia & Dystopia, DMAIL Ain’t Dead 6&7
TN Privacy, Better Mail, Could AI Steal Your Job?
MT Opt-Out, Creative Budget Pressure, Make DMAIL Better
Eden-Prarie Oracle – Fishburne, AI-Driven Snacks, Direct Mail Not Dead
Formula E Set Free, Cookieless Context, 7 Testing Rules for DMail
KFC Nuggets 2, Video Help or Hurt, DMail Not Dead 2
KFC Nuggetmania, Amazon Returns, Direct Mail Not Dead
Podcasts-Fishburne, Evolution of Direct Marketing
Hornbach Weeds, No One in Metaverse, Frozen Pizza, Return of Catalogs
Bud Light, Look Alike Modeling, 1st Class vs Dmail Delivery-Huey
The ‘Will It Blend’ Story, Digital Disruption & Death- Ritson
AI and the Death of Advertising – Dr Augustine Fou
JuiceBurst, Costco $1.50 Hot Dog Combo, Leads on a Tight Budget
Inspire Sleep, CMOs Follow Up, John Lewis Xmas Secrets, Email+DMAIL
A-Basin Ambush, CMOs ‘Spooked’, 15 DMAIL Design Rules-Huey
Affleck Dunkin, Blissetts Binding, Customers Constant, Improve DM Response
Heinz Fraud, CX Engagement, CTA Tips
AI Hype-Fishburne, DMail Response Triggers – Gould
Baseball is Something Else, Believe the AI – Ritson
Dumb Phones, Seeing like TikTok – And like DMAIL
AI Written & Read-Fishburne, Make it Simple-ROI will Soar-Johnson
Rwanda Purpose, CAC & LTV Ecommerce
Tangerine Hoops, Sustainable Brands, 3 Ways to Survive, D-Marketing Recession
Bushmills Sheep, Books Burning, Stand-Out DMAIL-Gould
Reynolds, Clean Rooms, Cloud Computing, Cut Budget Your Ad Budget
Busy-Fishburne, Global DMAIL Report, DMAIL ROI
Hormel Hardcort, Sustainable DMAIL, NASA on CO2
KFC DoubleDown, Add Desirability to your DMAIL – Gould
Sasquatch, Mobile Motion Sensors, DTC Back to Retail & Dir Resp Science
Brand Search for Meaning, Maslow Wrong, Building Targeted Lists
UK’s New GDPR, Ritson on Toblerone, Words Matter – Gould
USPS Clown & RFM Segmentation Thoughts
Coke Masterpiece, OnWisconsin, ANA Media & MAIL Report
Micro Condoms, Stereotyping Women & Maximize your DMAIL
Meta Layoff, ‘Cool’ vs ‘Creepy’, Effective Direct Mail
Strategy-Fishburne, Marketing Trends & DMAIL Making Comeback
DON’T LISTEN to Industry Sages – Mark Ritson
Meetings & Time Wasters, Email Errors, Dmail Teaches Discipline
If Only, CAC and More, Acquiring vs Keeping
AI Pivot, Anti-Personalization, Testing Power
Calculating Customer Lifetime Value (LTV)
Customers Satisfied, Bathtub Model (LTV) & DMAIL Recession Strategy
Ettinger on Loyalty, 1st Party Data ROI, Inserts Make a Comeback
Shocking Interview with Dr. Augustine Fou on Digital Ad Fraud
Break-Even Analysis Basic and 2-Step
The Farmer’s Dog, Postcard vs Letter (expanded)
AI-Sameness-Fishburne, Men’s Journal AI Content Review
BestBuy Big, AI Mens Journal, Letters vs Postcards
M&Ms, Podcast Fans Respond, The Long & Short of It-Ritson
E*Trade, Don’t ChatGPT, SB Survey, Avoid DMAIL FAIL – Tarran
KPI vs Achievement, Last Blockbuster, 3% Rule & Framing-Gould
Pitch the CFO, SuperBowl Survey, REAL DMail Case Study
Too Cool for McDs, Loren Ipsum, Rise of DMAIL
Best Practices Testing Offer
Do This or Die, Think Small, Postcard Mania
Heinz57, Study Touts DMail, 126% Checkout Lift
Fishburne-Smart Products, iTunes Google Podcast, Measurement
Customer Relationships, Loyalty and Reality
Ford Owner Service, Post Reminder, Stylaquin, Gap Theory-Gould
M&Ms, Messy Customer Data, Autonomy & Consistency-Gould
Dr. Pimple Popper, Horizon AI Ad Tool, Story-Telling-Gould
Less is More-Fishburne, Scarcity and Reciprocity-Gould
Less Targeting, Against the Lemmings – Secret Marketer
McD’s Arches, HFSS Ad Ban, Mature Mailer TESTING Growth!
‘Cute’ Not A KPI, DMail ’23 Outlook
Gen Z Old Tech, Fractional CMO From Inboxes to Mailboxes
Marketing Insanity-Fishburne, Sainsbury’s, Hyped Meta vs Dmail
Fussy Shoppers, Green Eggs, Telecom DMAIL
Noma is nomo, DMAIL Stats, Determining DMAIL Frequency
McD’s Attention, 6 USPS Promotions – Gould
JunkMAIL, Royal Mail Programatic Scheme, Knives Out-Ritson
AI Impact-Fishburne, Direct Mail Ain’t Dead-Rosendahl
META Loses Personalization Data, LSC Plants Close, Post-Pandemic Marketing Prediction Check
Reinventing Marketing – Fishburne
Conversation with Stephen Yu on Marketing Analytics
HEETCH Wins World Cup, Returns Rose, B2B Steady & Ritson’s Best of 22
VW Granny, Death of CX, ’23 Predictions
InstaCart, ’23 Predictions for the Print Industry – Printweek
Wine Your Way, Sue on Movie Trailers, Eastbay Catalog goes South
Wensleydale, CA Bans TESLA Ads, Snail MAIL Still in the Race
Best Day 2 Xmas Launch, B2B Steady Q3, Apple Reignites D2C DMail
Mrs Claus Teleflora, ChatGPT Copywriting, Secret B2B Ingredients
USPS Santa’s Helpers, Global Mktg Blunders, Tomorrow’s Pot of Gold
Safe is Risky-Fishburne, Disruption Index, The Sky Won’t Fall 2023
Color Ink w HM Graphics, Lensa AI Data, Direct Mail-Timeless
Coke Mom’s Meatpie, DMail Premium Status, DMail in Online World – Huey
Lands’End Da Vinci, ChatGPT Virus or Ritson Lost his Mind?
Dutch Lottery, Google Crowds, Jewelry DMAIL Growth, DMAIL’s New Dawn
Fishburne First-Party Data
Junk Ad Ban, Emotions in B2B, 3 DMAIL Ideas for ’23
Is There an AI Need, Ad Measurement
Audi, Alexa ‘Thanks’, Optimize Xmas, DMAIL for ’23
Mercedes, Black Friday but Sundays Hummin, Bucks Rock DMAIL!
Tip Creep-Fishburne, Consumer Sentiment
National Lottery, Enhance Digital with DMAIL
Boots Joy, Swiss EV Ban, Ritson More=Mixed Messages, Sustainable Mail
Dunkin, Google PAIR etc. DMail vs Digital Fatigue
AMZ, Cyber Black up 8%, DMail Sustainability, 3 Big Marketing Tips for Year End
Ryan Reynolds Sent me a FREE Tatoo!!! #Direct Mail
Marketing Babble-Tom Fishburne & Top Marketoonist cartoon in the past 20 Years!
TheBinge, Swift Bots, Shipping Deadlines-Gunderson
Aldi WINS, Freedom of Reach, Lett on RFM
Small Format Magalogs, Empty Salience – Ritson
Campaign DMAIL Works, Responsible 1st Party Data, Change in Subject TEST
Verizon Holiday, DMAIL Blunder, 5 Integrated Mistakes
By Bots, For Bots – Fishburne, Cockermouth Provenance – Ritson
Verizon Holiday, DMAIL Blunder, 5 Integrated Mistakes
John Lewis ’22, UK Fundraising, Telling Stories-Huey
BountyBar, Election TV Down 30%, UK Charity DMAIL Successes
Brewdog, Digital Fatigue, FOL (Fear of Loss) Motivation – Gould
Stupid Laws, Musk GOP, E-D-Mail Webinar, Lift Note-Huey
Spray & Pray-Fishburne, Ad Never Ran, Tricking Google Analytics-Fou
ASDA Buddy the Elf, “Quotation Marks”?
Rising Customer Acquisition Cost Forces Change, Embrace MAIL & Catalog Keys-Huey
Decisions, Decisions-Fishburne, AI Decisions, Drowning in Data ’95
Cross-Disciplinary Learning, Why DirectMail Volume is Increasing
Katy Wears Legos, Mix-Message-Measure, What About Retention
Ryan Wallman on Shiny Objects, Call to Inaction & Med Marketing
Pat the Printer, Radius Mail, DMail Digital Integration
Truss Resigns, CMOs Go Solutions, Marketers Need Tim, Response Up 25%
Overstock, Levenger, Is Print in Your Future-Lett
Fishburne 20yrs of Markeing Evolution, DMail Response Science-Gould
Sequel DMAIL Benchmark Report
Navistone Wiretapped, 86% Increase DMAIL
WhatsApp, Print Capitulation, Urgently Innovate
Fear of Recession -Fishburne, Them Apples, 4 Questions You MUST Ask-Huey
Meta Urges Supernatural Dismissal, Did Direct Marketing Swing the Election?
Dole Vs Junk, Phone Older Customers
Andrew Ettinger on A/B Testing
Head Over Wheels, Big Advertisers Cut, Die ROAS Die – Roach
BK ‘You Rule’, Political Papers, Small Changes-Big Results-Huey
Agency Names-Fishburne, Essential Acronyms, Black Friday DMAIL
Mice Forget Eating, Ritson’s MKT Budget Recipe
WFH Helps People with Disabilities, DMAIL Marketing Guide
UK Rewrites GDPR, EU NEW E-comm Rules
Productivity Paranoia, Kochava vs FTC, MAIL is a Good Bet
The POWER of TOUCH, Neuroscience and MAIL
Back to Office-Fishburne, The Purpose of Purpose-Ritson & Stanley Tam
Personalization & Privacy – Adweek (DMAIL may solve it!)
Scented DMAIL, Direct2Consumer Pricey & Profitable
A Bad Question?, Something Extra-Huey
Pay Attention to Attention -Ritson, Surprising Rise of DMAIL
Procurement -Fishburne
nemoa Boston Meetup
Encore Boston Harbor
nightshiftbrewing.com
What is Direct Marketing?
The Queen is Dead…, Gunderson #1 Direct, Brand Guidelines
FruitFlies, Dmail Efficiently, Too Much ROI
Football Fun, Scale-able Travel Direct Mail
Social-Media Lifecycle-Fishburne, Private Label-Ritson
Shocking Digital Ad News, CCPA, Bots & Testing Corning-Huey
Gorbachev Pizza Hut, Best DMAIL ’22, Personalization is Impossible
Larry The Cat, #KeepTheGrey, Williams-Sonoma UP, What ‘no’ Means
Serena Williams, People Pay Attention, Online Leads w/Dmail
AI Content-Fishburne, Alternate Paper
Marketing Efficiency, 3 Big Things Pessimists Miss
Heinz AI, Own Anchor, DMAIL Growth
DMAIL Testing – Huey, Sexist Salience – Ritson
Kevin Bacon EE Data, PIGS Marketing-Penn
Algorithm Anxiety-Fishburne, DMAIL vs eMail
Brian DeLaite Interview on Retargeting, Paper and Printing
AI Comedy, 15 Copy Tips, Value Proposition -Huey
Teen Screen Time, Teens Flee Facebook
Ritson on TikTok, TickTok Design, AI and Ads
CheeseString, Paper or Plastic, OptOut, Customer Retention
Moen Midas, MKTRs More Careful, Restaurant DMAIL, Programatic Mail
Don McMillan, DMAIL FREE Seminars, Paper Shortage, Conservative DMAIL
Gen Alpha – Fishburne, Amazon Ring, Gen MAIL Strategies
Ad Execs, QR on TV, Pareto Print Sales
Quill, Lollipop Arbitrage, Sell Print with Your Profile
Mark Hamill Jack-in-the-Box, Direct Response, Retargeting MAIL
Flat Eric, Anti-Paper Greenwash, Sleep-Number, DMail Pass-Along – Gould
Data ‘Driven’ – Fishburne, LOB Direct Mail Survey
Bojangles, Strong B2B Copy, D2C DMail
Ryan Reynolds A&W, Cookie’24, 3D Marketing
T-R-Us & Macy’s, DMail in INS MKT, 5 Print Sales Strategies
Back-to-School Rap, Inflation and What Digital Marketers Should Know (About DMAIL)
Fonts Matter, Inflation Segments, Personalization NO!
DMAIL & Marketing to ENGINE, Why DMAIL Goes BAD, Copy To The Point
CindyCrawford, Acquisition Costs Climb, Catalogs Relevant
White Claw Chill, Privacy vs Targeting, Scratch & Sniff
Gunderson, MLB Creative, Relating to Your Designers
Same-Day Fishburne, Quantify Desire
Ivanna, 4 DMail Tactics, Mail NOT Dead, DMAIL Generated Names
JohnWest, Prime Day’22(2), Data-Driven Needs AI
Prime Day’22, Twitter Culling, Data Insights
Yorkshire Tea, DSA DMA, Brand Love-Ritson
Creative Feedback-Fishburne, FOMO in DMAIL, FOMO TrustPulse
Minion Memes, Sport Coats Back, Men’s Warehouse & Teaser Copy
DMAIL Global, Printing in Africa, DTC in MAIL, Dinner & MAIL
Underwater Pub, Snippets & Cobden on Covid Cataloging
Tootsie Pop Licks, Print Sales ‘deals’-Parker, Levels of Personalization – Yu
S&W ‘Who We ARE’, Google Sneaky Opt-Ins, Targeting The DNWT
Data-Driven-Fishburne, Data, AI and ML
3-Fries-Box, Test Headlines, Losing Marketing Control
DMAIL Lists, Integrated MAIL, Impostor Syndrom-Ritson
Digital Fraud, Fatigue Drives to MAIL
Everyone is gay, Stonewall Riots, Rainbow Logos – Ritson
Uber Eats (French), D2C Acquisition (WSJ), ANA vs Fou
ParkRun, Cost vs Cost of Acquisition
Love Food, The Paper CAME, Mail Volume Up, DMCNY is no more, 3 Ideas for Printers
Yaaar. Its Good, Rescue Rats, Nescafe Tributo & Bike Store MAIL
Innovation-Fishburne, $100B Ad Fraud, Fake Stamps & Hacking Humans
Barkley ‘clubbin’ Dick’s, Fake NFT’s & Printer-Love Advice
Slack Jobs, Ad Races, Political Mail & Sr. Tips – Huey
Artois Unfiltered, Ads UP 60%, Magic Numbers, Ads Will NOT DIE
Michelob Guy, Cookieless CRM
Better Burgers, Boring B2B & Beyond Modeling-Yu
Sale vs Brand-Fishburne, Wrong & Short of it, Retail CX-Campbell
Data Buyers, Digital Printing Sales Hurdles
Cookies, CTAs, CEOs vs CMOs
Commercetools, Twitter Bots, SparkToro 20%
KFC YouTube, RoyalMail Study, Retail w MAIL Grey & Sons
Popeye’s Ranch, Heinz Paper, Pizza DMAIL, DM Growth
Lithium USA, Musk vs Bots, Invest 5% Mktg Budget in Research-Ritson
Work@Home, Texas ‘Censorship’, DMail Boosts Customer Contacts
65+ SEX, Recharge your Marketing, Fundamentals of DMail Design
Wheelie, Italian Job, DM Unsolicited, eCom Loses Steam
Chief Something Officer-Fishburne, Fake Address Data
BK Mom’s, EMail vs DMail, Stop Junk Mail, DMail & Subs
Land Rover vs ASA, Marketing Meritocrasy, W or WO Pic
Accenture-Ritson, USPS Gas, Personalization
WalledGardens-Fishburne, USPS4SB, AMZ Underwhelms, Traditional Adv
Tension Envelope, Musk Right, Coke Bubbly, What Flock & Audience Data
Toxic Influence, DM2.0 Best & Love Letters
Steve Falk Interview on personalized triggered mail and Carbon offsets.
Product Market Fit – Fishburne, Marketing Classics that Still WORK
BlueBunny Fun, Inkjet DMail Case Study, 9 PostCard Ideas
Bad Guys, BB&B Plunge, B2B Buyers & B2B Personas
What is a Man, King Gillette, P&G Sales, Scale Back FB, Hyper-Personal, Mail Format Issues
Metaverse-Fishburne, Meet You in Meta, Profit vs Sales-Ritson
Cadbury’s Worldwide Hide, Inclusivity & Do Questions Work
Its Friday, but SUNDAY’s Comin, Marketers Overwhelmed, Purpose-The Death of Brands
Musk+Twitter, Fu on Fake Digital, Testimonial STOP Sales-Huey
r_place, Musk vs Twitter, D_ad Growth Slows, Subprime Ad Crisis-Tim Hwang
Coke Recycling, Climate Report, CO2 Neutral DMAIL, Millen vs GenZ Mail
Cart Abandon-Fishburne, Image Edit, Retain Talent, AB Testing
TESCO Ramadan, TikTok vs Meta, Influencers who Edit, Online & Offline Profiles-Yu
Angi Oddly Satisfying, Parachute Prefers Dmail to D ads
Meta Segments, fb MisInfo Spreader, facebook 33% Wrong
4-1-22 Stunts, South Africa MAIL, Test Subject Lines
4-1 Fails, When OSHA Knocks, Diversify with #DMail
Glad Cherry, D2C Fuggled, 5 DMAIL Mistakes – Gunderson
Oscars in Trouble, Direct Mail Retargeting
Loyalty-Fishburne, Dynamic DMAIL, DMAIL NOT DEAD in S. Africa
LOB, NIKE, Trump Sues Neustar, Why DMAIL
Stuck In A Time Loop, Direct Mail Automation, Un-NEW Normal-Ritson
Jeremy’s Razors, NIKE D2C (MAIL) For ALL – @Calla Murphy
UGC Creep, 0-Taste Beer, Warby-Parker et al.
They Laughed when I started to Livestream, BUT… John Caples
Tellinga Mail, What Drives Influence, Integrity, Q4 DMAIL Statistics
March Mad Money, Amz Cust Dissapointment, Retail vs eCom, DMAIL SuperPower
Gannett Spoof, Modeling Helps You Face the Risky Unknown-@Stephen Yu
Fight Impossible CCPA
AI Culture-@Fishburne, Personalize w/o Person, Dmail is Not Dead
Attention Measurement, Tracking Dead, Rstrnt Mktg, DMAIL for eComm
Babylist AR, $107B for USPS, MAIL Still Works-@Stephen Oliver
Wayfair’s Down, Insta Warns, Imagine & Return Address-Tarran
Specsavers, Netflix in Russia, Testing-Huey
Biz Usual-Fishburne, Masks, SNL, Take Sides, Junk Mail
Masks, SNL, Bloomberg, 5 Ways to Stand Out in DMAIL
Gunderson Direct, Plastic Recycling, Irresistible Mail – Gould
McDs Impressions, Retail vs Ecom, Open vs Closed & Ritson-Times of War
Hooked on PaHoaniks, Who to Trust, One Good SuperBowl Comm
Russia Blocked, Drug Regs Hit Print, Prudential QR & Ritson-Brand Glow
Metaverse Hype, Too Immersive, Barry Gabster, Pretzel Logic
Quad 2021, Bad Targeting, DMAIL 4 B2B @Gunderson
Coinbase vs Kristen, Physical in Digital, What’s Working Direct Mail
22-2-22@2, Olympics Down, Marketers Quit, Taylor X1, 2022 Yr of Postcards
Meeting Overload – Fishburne, 5 Levels of Autonomy
BassPro Shops and the Catalog Revival
DMail Tipping Point, MAIL Superhero & Levi’s Plays To The MOB
Super Bowl Worked, Get the MOST from Your Mailer
Coinbase QR, Fishburne on Hype Cycle & DirectMarkeing Metaverse
Pepsi vs Pringles Superbowl Commercials and Opinions
Bic EzReach, Millenials and Direct Mail
Dr. EVil Pinky, SuperB Shoppable, Direct Mail ‘OFFENSIVE’, Fetterman Snail Mail
Bic EzReach, Millenials and Direct Mail
GGL ‘Fixing’, Meta Drop, Financial DMAIL in ’21 & ’22
AMZ Nike Peloton, Olympic Viewers Down
Data-Driven Decision Making -@Fishburne and other news
Ritson on Rogan & Distribution
SpecSavers, Cancel a Brand, Bombarded with MAIL
Folgers, Gen Leads, Small Bz Mail
Hyundai, RRD, DMAIL2.0, Brand Empowerment
Comcast Perseverance, ZOOM Face, Death of Direct Mail-Huey
M&Ms On Purpose, Black Palm, Building Personas-Yu
Peloton Heart Attack, EU to Google-STOP, Anthimeria-Ritson
Fishburne Metaverse and Personalization
Busch Ice Shanty, Target Me and Launching Direct Mail
Cannon Chips, You DON’T Know Me, Outlaw TarketMktg
DMAIL FEEL, Purpose, purpose, good and bad
facebook Google CEOs Rig Ads, 6 Costly DMAIL Mistakes
Thought Leader Fishburne, TLDR, DMAIL Considerations
Raducanu, Authenticity and #UGC, Humor in Ads
Comscore Voters, Designing Authenticity
Ebanana Scrooge, Warby Parker, Cookie Crumbles, Performance MKT 22
BS Detector-Fishburne
KFC Beyond Chicken, Zero-Party Data
Mayhem, Spotify CTA, Avoid MAIL FAIL
SharpSpring, Nielson, Easy Writer-@Ray Schultz
Tough Turban, Postpone 5G, Answers vs Key Words
CX and Shipping-Fishburne, McDonald’s Digital
SportsDirect, InstaScraping, EBITDA Mktg
Drink, Mkt Power of AI
Sainsbury’s, Mobile Vs Mail, China Food Drones
Holiday Spending, Snail Mail, Batteries Included
Lamborghini, James Webb, DMail Works Even on Me
Happy Brawlidays, Broadband TV, Toy Catalogues
Merry Christmas – TikTok Tops Google
OnStar Santa, GDPR Stole Christmas
Binge and Bail, Facebook Data Win, Ritson’s Top 10 2021
Is There an AI Need, Ad Measurement
Dave Trott, FB Deletes a Billion+, Second Ask 32x ROI, Old Ideas
Labor Shortage-Fishburne, Peloton Pulls Reply, Restricting Media
Complex DMedia Buying, DMail Bridge, DMail Lead Generation
USAA, Journey 2022, Better Every Day, Facebook Alternative
Supply Chain-Fishburne, Getir, Dr Fou on Fraud
Peleton Response, Ritson’s Top Tips for Small Biz Marketing
Snow-Globe Romance, Air Canada, Schmaltz Exodus, Peloton PR, DMail Tracking
Segmenting Customers, Segments vs Personas-Yu
“Walmart-Roscas de Reyes, Dad in Adland, Prayer as a Direct Marketing Tool”.
Doubling Down on Digital, DMail to Spark Engagement
Salvation Army, Cyber Growth Plumets, CMO Bias
Aldi Wins UK, No Return, Verizon Talks MAIL
Where Fans Play, George Platt, Holiday Shopping, Will Bots Steal Xmas
BIGdata Dash, 40% Marketers Need Training, Don’t Slow The Roll
Put Marketing Back in DMail Marketing & Catalog Therapy
Catalogs Still Win The Holidays & Why I LOVE Catalogs!
Linkedin is Broken, Late Delivery, Catalog Suppy Chain
Fun with Self #MAILrs @Summer Gould, FoldFactory-@Trish Witkowski
Ormond Hospital, Mail #8, New Dawn for Direct MAIL
SkimpFlation-Fishburne, Brand Safety Analysis- Dr.Augustine Fou
Interview with Summer Gould
Xmas Marketer’s Fake Tears – Ritson
Meta, Blk Fri Retargeting, All Hail #Catalogs, 2022 Direct Mail-@Erik Koenig
DMail is Different- @Joanne Hirase-Stacey
Fb Removing 1K Targeting Options, DMail to Amplify Your Brand
Gen Z-Fishburne, Gen Z Survey, Direct To Consumer Brands MAIL
Gatik Walmart Mid-Mile, MIS-Delphine Fabre-Hernoux, More Catalogs
Jobs on Customers, RRD+LSC, Is Customer Experience Dying?
3rd Party Fishburne, Kestnbaum, Stone Paper, #Mail to #DirectMarketing
Google Fake Reviews – Sullivan, Print Production News, AAA Dumps #MAIL-Weiss
Raisin House, Apple vs email, Direct Mail Jobs, Ritson on Meta
Seek Boredom, Camo Bride, #DMAIL Interest Increase, Don’t Be CREEPY- Yu
Direct Line, Facebook Google Trouble, 6 Ds of Direct Mail-Thysse
Productivity-Fishburne, Snap, Google as Common Carrier, Restraining Order for MAIL
A&W Math, Facebook Dupes, #DirectMail in a Digital Age
Coke Woke, MC Smell of Money, Walmart+, Print Outlook, Panda Express #MAIL
Athena Club, Best Buy Health, HomeDepot plus Walmart and Measured’s Incremental Testing
KFC Brand of the Year, 10 Tips for DMail-Summer Gould, DMail Touches
Fishburne-Creative Briefs, Ritson-Marketing Strategy
Cheese Curd Day, WDMA Trout, ANA ECHOs, MAIL for Subscribers
Why #MAIL, #MAIL Retargeting, WARC #MAIL and Print-Sales Questions- Farquharson
Dr. Augustine Fou, Ozy Closes, Digital Fraud
Privacy Fishburne, Disrupt, Delight & Drive D2C -Niemuth, #TRUST Ritson
Greenwash vs #PRINT, Walmart and Home Depot, Annoying DMail & 5 DMail Tips
Royal Mail Drones, USPS MOVE Services, QR Pizza
Web Traffic Up, Gunderson Wns, Marketing Shortage, FTC vs Data, Paper Shortage
Fishburne Supply, Legos, Marketing Shortage, Paper Shortage
Disney vs Johannson, Marketing Jobs 3x & Come to Your Senses-Ritson
Printed Books, Pollution Ink, Sentiment Analysis & Authentic #MAIL
Ryan Reynolds TESTING, Hailsham News, TX Billboards, Bed B &B MAIL
’22 Marketing Strategies, Ggl Attribution Confession, Plastic Postcard Retargeting
Heinz Beanz & Seeds, Hybrid Back-to-Work & Financial Direct #Mail
Fishburne on Metaverse, Ritson on Logos with Emily Zugay
World Vodka Day, UK Print Energy Charge, Marketing Strategies & High Impact #Mail
GDPR Sparse Enforcement, EU Personalized Ad Ban & Better #DirectMail -Summer Gould
DontGetVaxd, Sears Last Store & DTC Catalog Advantages-PollyWong
Recycled Pepsi, Robot and the Human & Ritson on Pricing
Experimental Design, Obsessed with Tech, DMail Trends & 40yr Thoughts
Pumpkin Latte, & Direct Mail in Ur Funnel-@Ashley Jorgensen
How a DataGuy Looks at Data
DMail in Midterms, Religious Symbols and Branding
Fishburne SOV & 5 DMail Bloopers
Chirp, Pepsi Fball, Ad Fraud, 8 DMail Tips & 5 DMail Bloopers
39% BAD Bots, 3 Cust-Centric Questions, Customer is NOT Always Right!
Aunt Jemima, Net Traffic 2/3rd Bots, Best Marketing Quotes, Mail Doesn’t Throw ITSELF Away
Personal Branding Tom Fishburne, Fakebook 6x & sales funnels
![](https://wdma.org/wp-content/uploads/2021/09/Fishburne-Linkedin.jpg)
Mis-Ad-info, Spectrum Sells with MAIL, The Secret Old-Fashioned Marketing Weapon
Brand Onion-Fishburne, 3hr-wk Gaming, Personalized is Hard & Retention 4 Growth
Segment Your Audience, Off Market List & Invest in Direct Mail Marketing
Musk Self-Driving, Flaming Hot Lies & Customer Acquisition
JIC Mail, Ritson – Facebook Sucks
Luxury Real Estate MAIL, Retailer Goldmine & Cargo Pants Revival
Luxury Real Estate MAIL, Retailer Goldmine & Cargo Pants Revival
Could this Meeting have been an email – Fishburne, Direct Mail Touch & Print vs Social Impact
Mortgage Mail, Apple Scan Plan & Ritson on Adidas vs Reebok
Jonah Gitlitz, Mason Shoe, Google MUM & Apple Mail
Subway Protest, BOPIS Fades & Improve Your Direct Mail List
Fishburne – Brand Fatigue, Retail Re-Invention & Traditional Advertising – Forbes
Ritson – What P&G vs Coke Teach Us
Wayfair, Training, Disney Up, DTC D2C
AMZ Drones, FBook NYU & Information vs Intimacy
Sweet-Potato DMarketing & Mark Ritson on Proximity – $500MM to get close to your customers
Coke, Netflix, Amazon Lures, Rising Cost of Digital & Customer Data Rant
Sea of Sameness – Fishburne, QR Cautions
SalesForce Should Only Handle New Business – Roff-Marsh
DMAIL vs Junk MAIL, DMarketing Trends, Oatly vs Oaty & Envelope Fun
Preferences, Opti-Channel, & Surprising Benefits of Negative Reviews
Data 4 Money, Data Diet & Direct Mail Data
Media Planning – Fishburne, Edible Gold Medal & Long-Term Marketing – Ritson
DMCNY Highlights from John Miglautsch
Ron Popeil, Olympics Off, National Privacy and Shaw Mobile Mail
NYT QR Tracking, QR Wave, Sprite QR & Use #PRINT to Reach Gen Z – Colin McMahon
Zero Party – Fishburne, Personalized Error- Schultz & 0-Party Explained -Tim Cross
Ritson & Miglautsch on Salience
Ritson – Alienating Loyal Customers, LaCross Expo, C-Suite Mail
Digital Printing Sales Secrets & 1st Personalization Rule- Do Not Annoy – Stephen Yu
Ritson – Alienating Loyal Customers, LaCross Expo, C-Suite Mail
SnailMail for Growth & Reach C-Suite with #DirectMail
Fishburne, Diretor of Tacos, #DirectMail Up, Ritson Revitalization
AMZ APL Buy Buttons, LSC Verso, Facebook FTC & Brain Science – Tonya Powers
#MAIL Relevance in the Digital Age
Mail Leverages Data – Powers & Use Alternative Data Sources – Hofmann
Mac & Cheese IceCream, Branston vs Branson, Mighty CEOs & Ritson on Brand Extension
TikTok Jobes, Data Use by Brands, Annihilation of Attribution
Are you a Direct Marketer – What Makes TikTok Tick is Why MAIL Works
Pizza Photos, Summer Gould – Postcards & Paula Jeske – Preserving Pandemic Customers
Kucinich Mailer, 5 Bad Behaviors & How to Fix
Black Rifle Star Spangled Banner & “What to the Slave is the 4th of July?”
Domino’s Disability, Prime Day, DSW Staffing, Pinterest & 10 Tips – Bly
Social Media Playbook, ‘Bad’ Creative not ‘bad’, Measure ROC & Dmail Still Works
Intuition Razor, Loose Denim, Good work to Bad Clients
Authenticity-Fishburne, Influencers Exposed
Google Chills Cookie Kill, FakeBook Wins, Social vs Pets & Ritson on Ronaldo
IKEA, Toaster Compliance, #PPC in #MAIL
#Privacy Laws Target #MAIL, Learn from the #DirectMAIL Era
Fishburne on Lifetime Value vs The Bathtub Model
Catnip Mailer & Smelly MAIL
Agencies Hate Mail, B2B in Space, Break B2B & 5 Print Sales Truths
Botswana Post, B2B Wrap, Bob Bly B2B & Online Brands Try #MAIL – WSJ
The NOID, 10 Greatest Marketing Disasters, Performance Marketing & Ritson
Father’s Day, Fou Off Forbes, eMail vs DMAIL
Next Big Thing – Fishburne, Ad Performance Drop, #DirectMail is HOT!
’21 Global Print, Friends & Family, CPA and The ‘Right’ to Privacy vs Free Speech
Helmets Good Idea, Martec Under Used, AD DirectMail & 5 Catalog Tips
North Face, Environmental Care, CO2 of Data, H&M Sustainability
Generational Marketing, Pasta Curl, Direct Mail Defined
Why Digital is NOT the End of Print, The Neuroscience of Screwing Up
Lively Smart, Age-In Offers, Interactive Test Ideas
Brands on Twitch, Explaining Apple
Deodorant Sales Boom, Fully Digital & Price Optimization
Back to ‘Normal’ (Fishburne), MS eMail Hack, Mail Meets Digital
Williams-Sonoma, Parents Like Print & 5 Mail Marketing Tips
Apple Privacy Visualization, EnviroMail
Bud ‘fun’ Brand & Laughter in Influencer-Marketing
Plastic Recycling, Waste Incineration & Sales vs Marketing
Seabrook, Reskilling, Be A Sales Hero
Ad Spending Soars, Digital Strong, Happy Returns
Being FIRST, Minute Man MAIL, Facebook ‘Potential Reach’
NFT Fishburne, Re-allocating Mobile Budgets & Don’t Target Individuals
Yogi Bear, Digital Design, Data Frugality
Fb Share, DM For the Brain – Summer Gould
FingerLicken Thoughts & 10 QRcode Ideas
The Illusion of Digital Marketing
Don’t Use Data in Marketing, QR Code Rise & Aussie TeleCom Wins with #MAIL
Don’t Use Data in Marketing, QR Code Rise & Aussie TeleCom Wins with #MAIL
Champaign of Beer, Turtle Derby & Building Community
Mint & Aviation, Media Value, Starting a New Biz – Forbes
‘Creative’ Briefs, Lob + Salesforce, We Mail + Radio & #DirectMail in UK
ANA ‘Mind-Numbing’ Programatic Ads, Beware Bots & What is Direct Marketing
Influencers & Trust, C Suite MAIL & Direct Mail Copy – @Summer Gould
BK, TV Viewing, 4 Steps for Direct-Mail Marketing
The State of Digital Advertising – Tom Fishburne
SpaceX, Best March Ever, MKE Open, Fraud Bots & Grubhub
NRA, QRs, Anne Klein, Purpose & Value(s)
We’ll Meet Again (Heineken) & What to Test – Erik Koenig
Customer Friction, Chop Suey Invasion & DirectMail Bombing
Direct Mail Ain’t Dead – Win Back Digital Budgets for MAIL
QR on NASCAR & How to TEST your MAIL
TypeFont Hatred? Minuteman Press, Direct Mail & Fazoli’s
Ads Sans Spying? Informed Delivery & #DirectMail ‘Waste of Money’
New Management, Letterpress Stationers & Mail Beyond Facebook – Wong
Spinning Straw Into Gold Part 1
The Magic of Customer Transaction Data – Stephen Yu
‘Handwritten’ Customer Notes
Password Hassles, Netflix Crackdown, Strategic Funnel
Don’t Shoot the Wad on Digital Alone – Taco Bell Old School Marketing
What You Need to Know About Direct Mail in the Digital Age
Chocolate Whopper, Clear Envelopes, Catalog Costs
Voltswagen, Build eMail, Lead Generation with #MAIL
Print vs Digital NeuroMarketing
Moses, Cancel Culture & Winning
Digital Lies, Print Growth & Competition
Krispy Kremes, Stars & Viruses, Minuteman, ROI Measurement
4Ps – Fishburne, Newsom Recall #MAIL
Is #DirectMail Right for Your Biz – Kent Moon
MKE #7, Black Stapler Burger , 5 #DirectMail Ideas
WikiPay, Marketing Mid-life Crisis – Ritson
Cat Killing 🐱 = Emotional Intelligence?? – IKEA
Clubhouse – Fishburne, What is Direct Marketing?
Google vs MicroSoFt, Creepy Digital & 10 Ways Direct Mail WORKS
James Hankins’ Hexagon
DM To Scale, Does #DigitalMarketing WORK? & DM Growth
BK Backlash, Hispanics, Gender in Advertising
Google Tracking & Johnson Box
March Madness, Whack-a-mole, Online Frustration & How-to DirectMail
Reese’s Eggs, THE 4 P’s of Marketing – Mark Ritson
Kodak 520, Top 5 Marketing Priorities, Offline Tactics & DM Prospecting
Wasn’t Me, 1stParty Beer, Casino DirectMail
Walmart Delivery Min, Google Gifts, Pandemic MisInfo & Free Speech
Sustainability – Fishburne, Speed of Open LTV & Product=Brand – Ritson
QG Q4, Dispo, DM Plunge, Lob Grows
Virtual Events, FTC vs Dark Patterns & No Such Thing as Digital Marketing
Bob Ross, FrFox Cookie Jar, DM Sex & After 5 Tux Rental ROI
Know Your Customers & Direct Mail ROI – How to Spot Genuine Experts
Research Shows… Postcardmania Dentists & 5 Reassuring Design Tips
M&Ms, Printful, Shifman & Pandemic Catalog Buyers – Coogan
Stranger Danger, Events, Engagement & 90 year old Influencer
SMP free DM training, Getting attention, Direct Response Marketing 2/17/21
Status Quo – Tom Fishburne & Resurgence of DirectMail Marketing
Larry Flynt, Web2Mail & How to GROW
Reddit Ad, Paper Fans, Aldi 100+ & Calculating DirectMail
Antennas, EDDM OptOut, Charity Mail, Sir Speedy & MAIL Fun
Resilience – Tom Fishburne, SuperBowl Numbers Down 20%?
Steve Falk On Mail & Digital Marketing
Direct Mail 2021 & Beyond – find someone who knows what they are doing
Learn from #DirectMail & #Mail #Retargeting
E for Engagement, Returns Up 41% & New Marketing ‘Funnel’
‘Playing it safe’ Fishburne & Junk Mail with Steve Falk
MDR List Tips,Unbeatable Mail, Andrews Wharton Linkedin Professionals, DMAIL Steps
Direct Mail 101 – The Danger – AMZ India
Brad Hoffman – Arandell & Direct Mail ‘Strategy’ for 2021
Popups – Tom Fishburne & Brand Strategy – Mark Ritson
Where Marketing Automation Fails & Tactile Marketing
Where Marketing Automation Fails & Tactile Marketing
NRF MAIL, Catalogs Jump
Low Risk, Return, Jumpstart 2021, Home-Based Start, Online Branding
Costco’s First Ad, Direct-Response Copy Gems
Intellectual Bravery-Direct Marketing & B2B MAIL
PostcardMania Best, Investing Marketer, Strategy ROI, SMME Think Small With MAIL
Digital is Only a Tool, Mail to Supercharge Marketing & Triggered MAIL
GoatBronco, QR Restaurants, AI Bots in Retail & Trigger Mail
Intntl Design Win, QR Growth, LE Earnings, Google Ruins Marketing
Beyond Cookies & Robots Dancing
Impossible Beef, FAA Drones, Jab & Go, Dongle, Rx Savings, 9+ Reasons Why Mail
YouTube Ban, 40% Digital, Uber $100 Million fraud – Want a job Give ‘Digital’ Answers
Uber Driver Care, Direct Mail Tips for ’21 & 5 Direct Mail Keys
Agile Development, Jif vs Gif, Direct Mail Construction Growth
Sober January, MSN MAIL & DirectMail or DirectMarketing
Tag-Team, Game Amazon, Touch & Old School MAIL
Discover why Direct Mail crushes email in so many powerful ways!
KFC Best, Anti-Email = Direct MAIL!
Dark Scotland, Coke Santa, 11 Ad Spend, Power of Constraint
Santa Got Vaccine, Real Estate Mail, Comfy w/ Data – Ruth Stevens
Christmas Eve Special, Health Warning, Truce of 1914, Merry Christmas
Xmas Funeral, CrowdTesting, Power of Ads – Mark Ritson
Top Video Stars, Mariah Carey NYE, Sri Lanka MAIL, Lovesac
Alone Xmas, RoboMart, Walmart Returns, Direct Mail Outlook
Cheerios, 86% of Teens, 5 Direct Mail Stats
Print Crisis: Selling Value with Matthew Parker
Printing AND Mail are on the Decline…
The average “growth” of the printing industry is -3.9% between 2015-2020.* Along with that, direct mail has dropped by 40% since 2007. If we don’t change, we risk becoming obsolete.
Stop selling on PRICE alone. Discover the Value your customers are looking for. MAIL is accountable, testable and verifiable – and drives increased Print volumes.
Special offer to help you and your sales/marketing team get started.
To find out more about WDMA benefits and membership
Not Gin Ad, COVID Sales Ideas, Amazingly New Marketing Tool – Matthew Parker
Mom Makin Cookies, Ugly Sweaters, ANA ‘Pivot’ & Printing Upturn
Be Like Plusnet, ‘do a Ritson’
Grand Marnier, Customer Persona, Digital Erodes Trust, Direct Marketing Foundation
Critmas, Sarcastic bot & Certainty
Omaha Steak, Musk TX, Advent Cheese, You.com, Doomsday 75 yrs, MAIL Tactile & Denny’s Tips
Barbour, RRD Mail Kit, Postcardmania + Google, Stripe FinTec & 3rd Deprication
Consumer Privacy, Amazon Toy Catalog, Yu Questions, Drowning in Data
KFC HOT, UPS Halt, Tactile Marketing, Tesla’s White
“WishBooks”, Southern Living, Williams-Sonoma, Lands’End, ROI and TMA
Online Press Checks, Print Marketing in Corona, QR Codes, Offline Marketing
Radio Shack, Hacker Case, Mail Gen Y, Minuteman Press Grows Sales with MAIL
Grinch Bots, Data, Decisions & Elections How do we know?
GameStop, ChinaBots, HVAC Marketing, Non-Profit Print
Holiday 2020 Cheer & Catalogue Comeback
“It’s In Our Spirit” – Absolute, Xmas Up 5%, Blind-Deaf Help, Slip Sliders in Small Turkeys
The End of Direct Marketing & LL Bean vs Brand Purpose
Google Payments, 5 Retail Holiday Tips, Mail vs Digital, 3 Actions Save Your Print Company
LG Laundry, Target on a Tear, Smelly MAIL
USPS No Place Like Home, AMZ Drugs, Optimize with MAIL, Offline MarTek & Law-Firm MAIL
M1 MAC, MarTech Reconing, Guitar Center, Consumer Consent & “Humanizing”
Strategic Planning, Shutterfly, Agile Planning – Direct Marketing Itteration
Print Marketing – Marketers Serving Marketers
Red Bull Thanksgiving, Facebook Spying, Golf Journal Mag LIVES, DM Email Cure
M&S Xmas, QR PanAsia, 44% CMO-CIO Collaboration
Lead Generation, NM Xmas Book, Parler, & Positive Promitions
Kevin for Xmas – Aldi, Ad Fraud 90% Solution, Throw out Your Marketing Plans!
Greenies, post-literate consumers, Copywriting tips & Long-term strategy
CX is More than a Department, USPS UpVote, Good to Vote, Dunkin Loyalty & CX good for Growth
Ad Fraud $35B, WMART No Robo, Voter Media Trust, Dealing with Election Anxiety
MS DIY AI, Predictive Guesswork, Beer & Diapers
USPS Thanks! GDP UP 33%, Tech CEOs, EU Powers, Bags into Soap & Deathcare Recycling
Changing Customer Needs, Seniors Battlefield
Xmas Ads, Pay Attention to Nudge & Loyalty Boosts Shareholder Value
Drive Time, WDMA, AI for PR & Curiosity an Interesting Life
Emily in Paris on Customer Sentiment, AB Testing, Google Flu Fail – Future is Tricky
Clas Ohlson, Average MarTech Stack, GOOGLE ANTITRUST
Definitive take on USA DOJ Case against Google – and how they WIN it.
Stick_se, Marketing Budget vs Cashflow
DieHard, Retail JUMP, Amazon $10B, Pricing Models
Emily in Paris, Borrowed Innovation, Direct Mail 2.0, Burger King CMO
Mail seems like its out of date, but borrowing from other industries and fields often opens up breakthrough innovation
Improve Your Business Leading with LOVE – ‘Amare Wave’ by Moshe Engleberg
NY Post Restricted, TikTok Threats – Why MAIL continued…
Don’t Blame the CFO – Use MAIL!
Discover how Direct MAIL solves the age old issue of cause & effect in Marketing vs Sales. Use MAIL as your on-going laboratory… even if you’re are a digitally driven marketing culture.
Send ‘Noods’, 1-3rd Ditch, Don’t Blame CFO – Use MAIL! – Ritson
Is it LIVE?? Anti-Capitalism & Advertising
Product Overload, Fruity Flavors, Ad Rebound, Samples in MAIL
Direct Mail Missing Piece (full webinar)
Discover the hidden power Mail has ‘baked in’ to drive both increase profit and explosive growth.
Hashed Email, CX Fundamentals, TAMs Alternative Views
MAX ROI in CHAOS
How can you Bounce Back? Machine Learning can ignite customer profit, growth and insight. But 85% of AI projects fail to deliver ROI. Worse if tomorrow looks NOTHING like yesterday. Discover a risk-free way you can guarantee AI ROI in 90 DAYS! Customer Predictive Modeling case studies, breakthroughs and head-to-head tests.
This may be the most important webinar you can attend in the next year.
Click Here to save your spot.
Check the venue for 5 streaming options – I watch Periscope but you can pick the one that works best for you…
Click Here to register.
Rebound ROI – 90 Days Results!
What Keeps Your CEO AWAKE at Night?
Has growth slowed? Competitive pressures eroded profits? Can Marketing Machine Learning increase profit and growth. Marketers hope so, but 85% of AI projects fail to deliver ROI.
Predictive Modeling case studies, breakthroughs and head-to-head tests. Finally, we’ll talk about a risk-free way you can guarantee AI ROI in 90 DAYS!
This may be the most important webinar you can attend in the next year. Looking forward to seeing you there. Thurs, June 23rd Noon Chicago Time.
WDMA Comes to MN – WHY MAIL! The missing link in OmniChannel Marketing
John will be presenting why mail is the most powerful marketing weapon no one is using. Mail is superior in engagement, attribution and for Artificial Intelligence.
Digital Advertising has been with us only about a decade, but everyone agrees, it is the only reasonable way to acquire customers, build brands and influence the marketplace. John makes the case that Direct Marketing methods are a far more proven and effective foundation and will also enhance digital effectiveness. An up-to-the-minute case study illustrates the explosion that can happen with mail as a key.
Printing, Postage & Light refreshments provided by Japs-Olson Company (WDMA Corporate Member)
Promotion graphic design provided by Grant Johnson, President, Responsory (WDMA Member):
AI ROI in 90 Days Guaranteed – Why 85% of AI Projects FAIL and what to do about it
Grow Your Linkedin Connections – John Miglautsch
It’s not how many social networks, its how good is YOUR social network
I started on Linkedin in 2003 – believe it or not. After 5 years I had 49 connections which is about average. In the beginning, no one I knew had heard of it, so it didn’t really pay to search for friends there… I kept my contacts in my computer, printing them out in a tiny font and carrying my book with me. In 2012, I got serious about Social Media. I curated on twitter, did videos on youtube, and took a linkedin course (3 actually).
One of the videos generated a client who did $150K with me the next year, so I suppose it was all worth it.
One of the things I learned in those classes is that I could download the names and emails of my 1st level connections – did you know that? Even though I got many encouraging replies and boosted the views of my videos and articles, there were always a few unsubscribes. I was growing new connections at a such a slow pace, my useable list seemed to be shrinking.
I spent countless hours trying all the tricks of generating a bigger list. Promotional offers – get this article free, just give me your email. More webinars, live-streams, articles and even live speeches. Weeks converting my websites to wordpress and building ‘attractive’ popups (don’t you hate those). For all that, not sure I got more than a couple hundred new connections. Are you feeling that same frustration??
Last fall, I decided, with 1,500 connections after 15 years on linkedin, to give it another – intentional shot. With far less effort than above, I’m now pushing 4,000. It worked so well, I decided to build a little class and share how I did it. I’ve worked with friends who weren’t even on linkedin, one is a local attorney another a VP at a publicly traded software services company. I’m convinced it will work for just about anyone. Join me for my next live webinar where I explain how to get started growing your linkedin network connections.
Making Direct Mail…Direct Again by Connie Vaughn
This week’s blog post is contributed by guest writer, Connie Vaughn, Director of Data Science for NaviStone. Connie has worked in data science and analytic marketing for over twenty years for a variety of agencies and client companies. Her favorite parts of data science are getting creative with data elements, using mathematics to simplify business problems, and creating data products that directly impact the business. She has degrees in math, psychology, business, and journalism, as well as a certificate in teaching English to speakers of other languages. She is getting ready to foster-to-adopt a teenager and hoping to give her first TEDx talk in the near future.
Making Direct Mail…Direct Again
I’ve been around long enough to remember the pre-modeling days of retail, when we used “RFM” to score and rank customers—Recency, Frequency, Monetary. This was essentially a three-dimensional cube for sorting and segmenting customers, based solely on their past purchase behavior aggregated from retail order files. Predictive modeling and CRM systems came along and used more variables and maybe a few demographics, but it was still the same principle: “Past behavior is the best predictor of future behavior.” Or so we said to ourselves and our clients.
But is it always?
Customer models based on past purchases explained 1-3% of the subsequent purchase behavior. Human behavior is notoriously challenging to predict, and probably always will be—but these results were dismal. We used them, because anything better than chance still helped us make money. But the noise in our targeting was high—and our direct mail was often “junk mail” to the consumer.
We had even bigger problems with prospecting for new customers. We had no past purchase behavior for non- (or not-yet) customers. We relied on lists of names from magazines and data compilers, and in the best-case scenario, co-op data that included our competitors. It was common to have prospecting response rates less than 1%, and to take well over a year to recoup the costs to acquire a single new customer. And we generated a lot of junk mail in the process.
Then, the Internet happened. The retail world moved away from seemingly expensive mail, and into seemingly cheap email, digital display, search optimization, and retargeting.
Modeling didn’t immediately follow these new channels. Some channels, such as email, were cheap enough to blanket the market. There was little down side. I’ve personally done studies of opt outs, and even irritated customers delete emails far more than they unsubscribe.
In other cases, resellers developed simple to complex audience segmentations. Much retargeting was based on a single product view and couldn’t even tell whether you actually purchased the product or not. On the other extreme, Google and Facebook have become unwittingly notorious examples of some of the socially-charged characteristics an advertiser could select on complex, poorly-monitored platforms.
Meanwhile, customers learned to ignore online ads and emails, and returns on these “cheap” channels dropped precipitously.
Enter Web-powered Direct Mail: A solution that has been developed in which online browsing behavior can be linked—in a blind, privacy-compliant manner— to a customer’s name and mailing address. With mailboxes so much less cluttered nowadays, a simple offline mail piece to a website visitor stands out, and can nudge the customer to a return visit and a purchase. Suddenly the returns on investment from direct mail actually outperform their online advertising counterparts.
Several players in the marketplace offer this web-to-mail service. But a true differentiator to making it successful is applying data science techniques to visitors’ browsing behavior, by capturing every click and action of every visitor in a big data repository. With all this data, not only can a visitor be identified for direct mail—but advertisers can learn which visitors to mail profitably, and which to ignore.
Think about it. Browsing behavior isn’t someone’s past buying behavior—it’s a real-time indication of product interest and engagement. Browsing sends a live signal of intent to purchase. Patterns of browsing—such as repeat visits, types of products viewed, and time spent on site—distinguish true interest from “window shopping.” They tell us the story of a visitor’s location and timing on their path to purchase.
With the rich data from browsing combined with advanced pattern-recognition methodologies, advertisers can finally use data, technology, and modeling to make direct mail personal. Just like we used to say in CRM!
The new browsing behavior models explain 8-12% of a visitor’s subsequent purchase behavior. Humans are still more capricious than not, but the signal that allows us to accurately target has increased tenfold! It is as if, in the heyday of print catalogs, we had been able to sit on the customer’s shoulder and note which products they browsed and searched, and the page corners they folded down to return to.
Mailers can be more effective in generating profitable prospecting, housefile, and reactivation campaigns. Instead of relying on vague interest data or past purchases, they now know who is browsing their site and how serious they are, before they have (re-)identified themselves via a purchase or sign-up. Creative and product personalization are also possible.
So far there has been no indication that customers find the Web-powered mail to be intrusive or “creepy.” We’ve all become used to ads following us around the Web, and mail is considerably less intrusive than that.
Mail is also less likely to be ignored than an online ad or email. One of the surprising finds made recently is the long life that a postcard program has, once it’s in a customer’s hands. It was once assumed that the response window on this first-class mailer would be two to thirty days. But people hang onto the physical postcard for sixty days, ninety days, and even beyond. They sometimes hang onto them and respond even after an offer period has ended and they don’t get the special price! Thus, mail serves as a branding vehicle as much as a response vehicle.
Considered purchases with high average order values benefit from this approach, in particular. Website visitors to these sites are on a journey of information-gathering and decision-making. This includes eCommerce sites as well as sales lead generation for purchases transacted offline (e.g., automobiles, mortgages). Being touched by a mail piece that they can hang onto, perhaps at several points along their buying journey, generates some of the highest returns we have achieved.
Another recent finding is that Web-powered direct mail incites visitors to return to the branded Website to complete their purchase, rather than making an Amazon or eBay marketplace transaction for the same product. This benefits advertisers who do not have to pay the reseller, and reinforces the brand’s relationship with the customer. With Amazon accounting for upwards of 43% of all online sales, a direct branding and customer relationship vehicle becomes ever more important for retailers.
Personally speaking, right now is an exciting time to be a data scientist. The innovation in using browsing data to drive offline marketing fuses the benefits of current technology, data, and modeling. We are able to deliver twenty-first century branded, relevant, personalized, and high-response direct mail which is now anything but “junk.”
Theory & Practice in Marketing by John Miglautsch
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40 years in Direct Marketing
Elon Musk tweeted “… humans are under rated.” Musk built a factory based on bigdata and AI and is reportedly now sleeping on the production floor to try to sort out the mess. Will you bet your company on the theory of artificial intelligence or instead work with proven marketing methods? John not only explains why AI is over rated, he also touches on 5 or 6 cases which illustrate the power of proven methods.
The Cost of Engagement – Omni-Channel Marketing by John Miglautsch
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Social Media always seemed like free advertising… until about 2009. Now we may be paying millions because – well everyone is doing it. Discover a better value in something that time (and you) may have forgotten.
Is It Old Fashioned if It Still Works? Carolyn Goodman
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I still get a lot of sneers if I bring up the idea of direct mail to a client.
Comments range from “Does anybody still read that stuff?” to “Aren’t postage rates outrageous?” The simple answers are “yes” and “no.”
Let’s start with a few statistical facts (courtesy of the USPS Household Diary Study):
- 42 percent of recipients read of scan direct mail pieces: That means that nearly HALF of your target audience is actually stopping, for a few seconds, to read your message. If you’ve designed it properly with a strong and relevant offer/call-to-action, you might achieve a 1 percent, 2 percent or even 14 percent response rate (yes, I’ve achieved that!). Digital ads, in comparison, are lucky if they get a 0.14 percent ad clickthrough rate — and then, once they get to the landing page, you’ll be lucky if you convert 2.35 percent.
I know the argument: Yes, but I’m exposing my digital banner message to millions of targets and it doesn’t cost me the same as direct mail does.
Continue reading “Is It Old Fashioned if It Still Works? Carolyn Goodman”
The FUTURE of MARKETING – 2018 by John Miglautsch
100% Guaranteed predictions – and several other opinionated guesses. Sure to entertain and amaze your friends. Give you more to talk about at the water cooler.
My friend at Forrester said, ” nicely put together, good insights, and easy to follow.”
“John. I just watched the video and made a lot of notes in between laughing out loud. You’re hitting the nail on the head. People get so wrapped up in gazing into the Big Data crystal ball that they forget the basics.” Tech Target magazine columnist.
Would love to hear your thoughts on it.
Millennials and Direct Mail: A Surprising Love Story – NaviStone
A/B Testing – You’re Doing It Wrong – Justin Baker
How to effectively A/B test in a way that drives long-lasting results
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So, your company wants to increase revenue and adoption by making some marketing site tweaks. They want more conversions, more clicks, more shares, and more users. What do they tell you to do first? Well, A/B test! Compare two versions of a page, define a key goal (ex. clicks), and see if you get more clicks. But, does this actually work? Is it really the approach you should take? Let’s look at the data.
By nature, an A/B test is an experiment that assesses multiple (often 2) versions of a feature or page relative to a defined metric.
This article focuses on superficial A/B tests — the testing of cosmetic changes that distract teams from delivering meaningful customer value.
Continue reading “A/B Testing – You’re Doing It Wrong – Justin Baker”
7 Rules for Marketing Testing Today – by Grant Johnson
During rough economic times, it’s easy for those who control the budget to say that if response rates are down, they don’t want to invest in testing—”You can’t spend money if you’re not making money.” To certain executives, this actually makes sense. But others, the wise ones, know that the time to spend more marketing dollars is when sales are down.
It’s true that there is a risk involved in testing new ideas in an effort to “beat the control” and increase response rates. Testing takes an investment in time and resources, often including additional funds. However, the outcome is often worth the risk.
You want to test, not only to increase your ROI, but also to learn. The more you know about what works the best, the better you can market to segments that emerge as your marketing programs evolve.
FREE – 5 Tips for Turning Your BIGdata into a Decision-Making Powerhouse
Continue reading “7 Rules for Marketing Testing Today – by Grant Johnson”
Loss Prevention: The Hidden Benefit of Split Testing
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Website optimization testing is becoming an increasingly common practice. It provides quantitative data that proves how making a change to your website will affect order conversion and revenue. I run a lot of tests across all my clients’ sites; my current average is around 400 a year. Collecting data from the past 3 years of testing, only 30% of those experiments were “wins” and positively affected revenue. If you flip that, then 70% of all tests run don’t provide a lift. That seems like a lot of wasted effort.
Continue reading “Loss Prevention: The Hidden Benefit of Split Testing”
Why Mail a Catalog?
I’ve always loved catalogs – since the Sunset House. Thanks to J.Schmid for this infographic.
Catalog Game Resurrected
In the Golden Age of Catalogs (80’s & 90’s) Catalog Age Mag commissioned Tracey Emerick and John Miglautsch to build the Catalog Management Institute. The most popular part of that curriculum lives again!
Direct Mail Out Performs Digital
According to the Direct Mail Association (DMA), response rates took quite the jump in 2016 with a 5.3% response rate to house lists and 2.9% to prospect lists. These are the highest levels the DMA has seen since 2003.
…due to the saturation of digital marketing in the age we are living in, direct mail response rates have flourished compared to their online counterparts. Continue reading “Direct Mail Out Performs Digital”
One-2-One Marketing?
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In 1982, R.R. Donnelley and Farm Journal pioneered a new dimension of publishing known as Selectronic Binding. Continue reading “One-2-One Marketing?”
Webinar 4/4 (Recorded)
Introduction to the WDMA – Starts with the greatest case study for Direct Marketing EVER. Some discussion of what Direct Marketing means and why WDMA is your best source for Education, Conversation and Congregation.
David Ogilvy: We Sell or Else
David Ogilvy is one of my heros. He explains the power of Direct Marketing. He also encourages general ad agencies to use DM to train their people. Much of what he hoped for has happened – so now everyone measures, everyone generates responses (at least clicks and likes) but much of the art of testing (and so the power) has been forgotten.
The WDMA is committed to showing how Direct Marketing applies to the media and methods of today’s marketers – without leaving the proven fundamental principles of scientific marketing.
Did Direct Marketing Swing the Election? by John Miglautsch
“President Barack Obama transformed modern day campaigning by elevating the importance and use of data. Since then campaigns have prioritized it. Hillary Clinton has been building her data operation since she launched her campaign, but Trump has largely dismissed its importance.” NBC News May 31 2016
“Analytics will win votes this year. Science, as it did in 2012, is playing an important role for mass voter persuasion in the U.S. presidential race. It’s a numbers game: Predictive analytics targets campaign activities, strengthening a campaign’s army of volunteers by driving its activities more optimally.” Scientific American Sep 15, 2016 Continue reading “Did Direct Marketing Swing the Election? by John Miglautsch”
So You Think You’re Doing Direct Marketing?
The golden age of direct marketing has arrived. Nearly all advertising and sales are “interactive” and “measurable”. At the same time, attendance and enthusiasm for local and national direct marketing trade shows is almost dead compared to 20 years ago. (I wrote this article almost 20 years ago, as the Internet gurus claimed everything would change.)
Since 1968 the definition of direct marketing has been examined and refined. Here is a composite definition from 28 text books: “Direct marketing is a database-driven interactive process of directly communicating with targeted customers or prospects using any medium to obtain a measurable response or transaction via one or multiple channels.” (reconciled from 28 published textbook variations, Scovotti & Spiller) Continue reading “So You Think You’re Doing Direct Marketing?”
Welcome to the *NEW* WDMA
Several past Presidents of the WDMA board got together for the 30th anniversary meetup. We weren’t exactly sure what happened to the WDMA but around the turn of the millennium, we all started feeling pretty irrelevant. And if Direct Marketing is just about data & measurement, then anyone who can hook up Google Analytics is already doing it. Are we irrelevant?
This week I had a long conversation with someone involved with the original Direct Mail Advertising Association – which became the DMA in 1983 and now has been re-branded as the Data & Marketing Association. I guess its now just about data & marketing… ? Well here, we’re about Direct Marketing, the most powerful force in your advertising and sales arsenal. Continue reading “Welcome to the *NEW* WDMA”