Anecdotes & Data-Fishburne, Ritson on Cannes, 8 Copy Essentials-Bly
Despicable VW, USPS Elasticity Model
Scotch Optimism, Meta Bugs & AI, Avoid Passive Voice
Customers or Competition, Gundir Rebranding, Print PLUS Social Media
Welch’s CFO, Legacy, Postcard Mania Up, DMail 2.0 + WMW
Cheetos ‘other hand’, 5 Reasons to Love Catalogs
Marketing Math, Print vs Digital, A-B Testing
Love in Every Loaf, Neb Privacy, My Fake Ads, Dust Off DMAIL
AI Future of Work, Measurement Manipulates, Trying vs Testing
John
Self Checkout, Tracking Codes for DMail
Mail Doesn’t throw itself away, AMZ Just Walk, Lumpy Mail
Focus Groups & Triggered DMAIL
Carlsberg Music, Fake $175MM AI, DMail Rules Non-Profits
LARGE Print Giveth, AM Girl Critique, DMail Win-Backs
2024 DMAIL Design Trends – Plus Opinions
Don’t Let Postage Eat Your DMAIL Budget
Fishburne – AI Potential, Marketing Computer Architectures, Dazzling Results
Google Reviews, Ritson on Training, Bly on Offers
AMZ Apologizes, See Fou Yourself, More Leads?
TravelSupermarket, Can Google Adapt-Ritson
Test & Learn the ONLY way Marketers can PREDICT the FUTURE
Dunkin Community, Ad Taxes, Williams-Sonoma, StructureTube
Por Amor, ANA Digital Ad Trust, Girl Tok, Testimonial Secrets
Red Nose Day, Die Cut Mailers
Heinz, DMAIL Revival, 10 Best DMAIL Uses
Marketing Decision-Making Fishburne, NH Opt-Out, Absolut DMAIL
Wavy Lays, USPS Obsolete, Marketing (t), More Data
Mint Mistake, Ad Fraud Report, Is MORE DATA More Effective
Ettinger Loves MAIL & Gunderson on Creative TESTING
AI & SEO, Pen & Paper, Unasked Advice
VW LightKeeper, IHOP Thin Mint, CCPA Co-ops, CMO Innovation
Home Depot Crime, ANA Response Report
Lays Chip-Cam, P2R Retargeting, Data-Driven Marketing
Marketing Hand-off – Fishburne, Cookie-less Up 40%, Why Direct Marketing is Successful – Gunderson
Cushion Lock, QUAD Helps Hartford, Slow (Food) Marketing
Duck Plump, Fake Meat Mktg, Starting Sales, Dmail Q4
AI vs Superbowl, AI Wins Copy Test
Ettinger on CMOs, Direct Marketing Solves CEOs vs CMOs
McD’s to the Rescue, Net’s Growth Problem, Retailer DMail Recovery
IKEA Steal, Agency CEOs Cry Out for DMAIL, Read a Data Card
Stella Artois, Good Linkedin, PRINT LOVE, Earth Breeze
Top 10 Super Bowl Ads, Worst Ads In Years
Post President’s Meetup
Chat with world-class Direct Mail Marketing people in a casual give-and-take zoom.
To register and add to your calendar – click – https://www.linkedin.com/events/7162168590849224704/
Search vs Ask – The Unexpected Attack of AI on ‘Search’ – Tom Fishburne
DinaMitas, X for Associations & Articles, Sticky Customers, Letters Home
All Fake, Gunderson Platinum, Superbowl Hacks, D2C Success
Couch Potatoes, LG Gigs, DMarketing Disadvantages, Quotation Marks
Superbowl Ads, , Marketing Career, Sephora DMAIL
Old Spice, Retail AntiTheft, Do You Need a DMAIL Agency?
Slowmaster57, Product Order, Sephora DMAIL with Canada Post
Teleflora Love, UPS 12K Jobs, Data Stories
Brlo ‘beer’, Royal Mail 3 day, North Face Response, Match Back Analysis -Ettinger
AI Washing-Fishburne, CES, Marketer’s Trends, TikTok Cuts, 3 Most Powerful Words
What to TEST from Jeff Tarran
Heinze Tattoos & Ritson on CMOs Vanishing
Direct Mail Printing Outlook
Fishburne on Innovation
Personalization Sweetspot
Linkedin AI on DirectMail ROI
Tom Fishburne on Mental Focus
Solo Stove & Snoop Dogg, DMAIL Testing-Gunderson
Sexist or Sexy, Hala Tara, Half Wasted, Parker on Printing in ’24
Rabbit R1, Shopping Fast&Slow, U-Haul Data, Ettinger – PPC vs DMail
Email Authentication, Chicken Run, Creativity
Gen-Mono-Fishburne, Group Cohesion
Silly Fitness, WSM Up 67%, Hand Written Mail, Hire DMAIL Agency
This is Pointless, Randomness, Women Shop Differently
Caveman Returns, Dark Patterns, Segment by Income, Dmail vs Email
Happy Returns-Fishburne, NRF Specs, Ritson’s Top 10, Bly Customer Focus
Coach Dolly, AI Hallucinations, Prehistoric Postcards, Why Direct Mail is Junk
Culver’s Helps Farmers, NYT vs MS & Google, Animate Prices
KFTurkey, Twitter Lock, UK Data, Up Your Offer – Huey
Whopper Hangover, DMAIL DOUBLES RESPONSE
Guinness Foot Pints, 3 Ways to Sell More, Ad Testing – Huey
Gin-Gull-Bells, AI-n’t Quite There, Print Sales ’78, USPS Dairyland Milk Run
Google Privacy Enhancements, CCM Plus Direct Mail
Cadbury’s Coins, X in ’24, DMail Survey, Marketing to Gen Z
Aldi, Etsy CMO, Xmas Tree Segments, Elf-on-the-Shelf
Greenies Save Santa, Marketing Cuts & Growth, Incremental Lift
Talking AI, Top DMail Strategies That Work – Gunderson
Elf-on-the-Shelf-Fishburne Xmas Collection – ‘Smart’ Toy Risks
Permission Marketing, Schlitz, Anti-Marketing
AMZ Cuts Fees, Green Not Effective, RRD Moving to Proven Channels
Barbour Xmas, Boomers Out-Zoomers In, Impact of DMail
Sainsbury’s, Sleep-Working, DMail Effect up, Print Expo Up
Duracell Rudolf, Illusion of Impression, Divisible Price, 17 DMAIL Ideas
Fishburne-CMO, JAMA DMAIL, Stannp.com
Vodaphone, Where do Shoppers Come From, Google Ads
Elvish Toilets, AMZ vs USPS Postmen, Pay-TV, Track DMAIL Results-Gould
The Works, Holiday Record Numbers, Linkedin Tops Fraud, Reply Device
M&S Fairy, Polestar Bot, Google Ads, Response Device NOT Order Form
In Good Hands – Royal Mail, Cookie Deprecation, Temp Belief-Bly
Hershey Bells, USPS Up, Digital Up, DMAIL Budget Tips
Folgers, Food Waste, Positioning in DMAIL – Signals
Intent Signals-Fishburne, 75% Will Shop, DMAIL for Accounting
AB Spills CMO Role, 500 Bots, ABT Mindset-Tarran
Tabby Temptations, Effectiveness Ignorance-Ritson, AdAge
John Lewis 2023, Key to Sales Success, How to Test Your Mail
Veteran’s Day Marketing, Amazon+Meta, Geofencing-Huey
Coke Santa Branding, Fishburne on Creepy, Don’t be Data Creepy
Coke Santa Kindness, Consumers Not Interested, Social Conflict, Black-Owned Publishers
USPS Claymation, DTC Caskets, 4 DMAIL Tips for Business
AMZ Frindship, DMAIL Ad Spend, NO AdAge Subscription
Quad Down, FoldFactory, DMail Guide, Rationalization is Rational
Uncommon Goods, Cancelling Humor, DMail in the Media Mix
People NOT Targets, The Value of Negative Customer Personas
Fear of AI-Fishburne, The Eliza Effect, Live Sports Multi-Tasking, Reaching College Kids
JCP Make it Count, JDWilliams Mid-life Women, Ritson-Ditch Segments
Salvation Army, Outer Envelope Strategies-Jeff Tarran
Total Eclipse, Taco Tuesday, Quad Closing, Expensive Space
Chiefs, Taylor Swift, Watch Your KPIs, Lead Gen Direct Marketing
Crazy TV Lenny, FTC ‘Dark Patterns’ AMZ, QUAD is Hiring, FREE Gift Power
AI & Work – Fishburne, Catalog Value – Craig Huey
Marketing in Neoliberal Views, DMAIL Embellishments, Effective DMAIL
Rain Bilboard, AMZ Drone Rx, More Readable Copy, DMAIL AB Testing
Just Eat Musical, Scammy DM Copy & Hang Out w Smart People
NHL Dirty Cup, Carmel Apple Falls Pumpkin, Tech Powered DMAIL
Greenlight Financial, Traditional Marketing, Handwritten DMAIL at Scale
NetZERO DMAIL, Singapore DMAIL, Danger of Too Much Data
Moments of Truth, Marek Group, Don’t Stop Mailing, Knowing The Value of $1
Specsavers Sounds, CanSpam in Messages, Retail Giants Send DMAIL
Ikea Spills Guts, Stop Junk Mail, AI Will Destroy SEO, Toys We Love
Change For Change Sake- Fishburne, Small Biz Ad Forcast
Direct Mail is Sweeter, MS Bing Pushes Malware, DMAIL Forefront
Micro-Puzzles, Reaching the Unreached, Design DMAIL
Burger King Soccer Secrets, Hollywood Settles, Direct Mail Printer
Marketing ROI – Fishburne, CMOs vs CFO, Has Marketing Lost Touch?
Dunelm Grease, Most People on Linkedin Are Ignored, Dmail vs Paid Search
Don Julio Por Amor, Our Own ‘truth’, Integrity as a Modeling Variable
Illegal SPAM, DMail USPS Report, Direct Response Mindset
J.J.Watt Miller Lite, Max Your CMO
Pumpkin Spice Aviation, ANA MAIL ROI Study, AI in Direct, Exclamation Points
Productively Unproductive, MS AI 38T, Walmart Storytelling
Adidas, DMAIL Train, 5 Ways to Market, MAIL vs email ROI
Hellman’s, Rationality Paradox, Don’t Use Science, MAIL Drives Traffic
Cadbury’s Campaigns vs New – Ritson
Carwow, Williams-Sonoma, Catalog Comeback
Personalization Wrong-Fishburne, Imposter Syndrome, Why PHYSICAL MAIL-Foley
WHY MAIL – The most powerful weapon no one is using
Taco Boy, Legacy TV, Transactional Data Modeling
Ratings Fatigue -Fishburne, Trump is no Mug, Variable Data Printing
Direct Mail & AI, Making Your DMAIL Stand-Out
UK Bakeoff, AI Models Collapse, Social Media Isolation, CTA 88% Test
ASA Greenwash Regs, 89% Marketers Up DMAIL, Why DMAIL is JUNK
Beats by Dre, WSM Upgrade, Walmart vs Target, What is Direct Mail
AI Adoption- Fishburne, DMAIL Volume, AI & You, Science of DMAIL
Personalization Wrong, Digital Ad CO2, Paper CO2, Variable Isolation
Red Baron Brawl, Magalog History, Making Benefits Clear
KFC Apology, Older Adults Just 4%, DMAIL Personal, Targeted & Trackable
Ettinger on ROI, AI for Print Sales, Print Files, DMAIL Booklets-Gould
Tesco Time, ColorInk Press, Cookies vs Location, Search vs DMAIL
Cookiepocalypse-Fishburne, Non-Linear TV, Olde School Marketing, Cover Test-Huey
Leon RIP, Humor in Advertising, Your Brain Likes DMAIL
Flintstones, Traditional Ad Move, Digital Clutter, DMAIL Services
Flintstones, Traditional Ad Move, Digital Clutter, DMAIL Services
#CancelPizza, CAPTCHA Weirder, Zappos Catalog
Straight Talk, Fake News, Creative Strategy, DMAIL EXPENSIVE
Customer Knowledge, Distinctive Differentiation & DMAIL PS
Gen Alpha-Fishburne, Millennials & DMAIL
DMAIL Up, Blue Cheese, Quad Revenue, Evolve your DMAIL
Hot Dog Legs, CCPA Compliance, DMAIL Up in 2022, Offers Spur Action
Mustard Skittles, Top of the Sales Mountain, Insurance DMAIL-Falk
Fear the Wilderness, Twitter X Mistake, Change B2B- Bly
CMO Tenure, WWF ‘Xtinction’, Google Tags AI Reviews, DMAIL Generated
Rum & Pepsi, Google Ad Fraud, The Power of DMAIL
AllState Disney Mansion, JRM on Predictive Modeling
EasyJet Art Tour, Printing & AI, Quad Printer to Agency
Barbie Post Office, Political Power of DMAIL, Signal Loss in Digital
Threads-Fishburne, X Rebrand
Disney Emergency, Marketers NEED DMAIL, Death of DMail- Huey
Blueberry Tropes, Publishers to Sue AI Giants, Creative @Gunderson
PQR DMail, Streaming TV UP, Marketing vs Board of Directors
Maybelline OOH Meltdown, MAIL Tracking
Cross the Chasm-Fishburne, Sustainables, Threads Unravels, What is Direct Marketing?
Chrome fast, Walmart Biz, DMAIL for Retail
Trainline, 7 Steps to Kick Promo Addiction-Ritson (part 2)
Tyrrellbly Tasty, 5 Stages of Price Promo, 7 Steps to Kick Promo Addiction-Ritson
Tesco BBQ, Email Share, DMAIL Ain’t DEAD, DMAIL vs Digital
Pepperidge Farm, Attribution Matters
SHOCKING – Google Ads vs Direct Mail in Lead Generation
Dude Wipes, Walgreens Closures, Dismiss DTC, Dumb- Ritson
5 Stages of Price Promo-Fishburne
Deborah Corn from the Printerverse
Jen AI, AMZ = SBs, AB Nix EXECs, Sales & ADD
Kizik, DTC Plus Retail, Lovesac
Ad Nauseam, Tx Nix Tarket Ads, Dmail Doubles Conversion
TikTok Innovation – Fishburne, Keithadilla-WSJ, Marketing Frustrates
SIS Science in Sport, LSC Ends Gravure, #MAIL by Generation
FakeSpot, Retail Still Human, Creativity in its Place- Ritson
Naked Wine, PostcardMania, Bud No Gain, WineEnthusiast, DTC Lessons
Wayfair, WDMA Join, ANA on Ad Fraud, The Art of Junk Mail
ChatGPT- Fishburne, CADM, United Mail GONE, Power of NOT Changing- Evans
Built on QUAD, Latest DMAIL SG360, BRC Benefits – Bly
Burger Wars, ChatGPT Ads, Google Cost Per Lead, Specific Headlines
Musk- AI vs Stats, DMAIL Memorable, PR of Print- Corn
VR-Fishburne, VICE Bankrupt, CFOs STOP Buying Bad Ads
‘No-Budget Marketing’ – Jon Evans & ZERO-Budget Marketing
Hartz Protection, Contextual Ads Up, Customer RFM Segmentation
Cheez-It-Stop, Retail Crime, Diddy vs Diageo, Just Sell
LuluLemon Zero Tolerance, Japs-Olson, Chicago Walgreens, Piggly Wiggly History
AI Productivity-Fishburne, Mary Cabela, LLBean Nix SocMedia, Channel Attribution
Red Baron Sharing, Target Theft, AI Shop Fail, The PRICE is RIGHT-Huey
Japs-Olson Sells, DMAIL Engagement UP, 3D (MAIL) Marketing
Clooney-Nespresso, The Database is Built-Now What? – Yu
TXT Fatigue – Fishburne, Netflix Share, Focus on the Top 20% – RFM
Start With Strategy, Li Impressions, B2B vs B2C, 20 Personalize Tips
Cooler Doors to Digital Ads, Keep Donation Letters Simple
Specsavers CN, DeJoy ‘Dramatic Change’, National Postal Forum Highlights
Fishburne-Media Context, Fou-Retargeting, Strong DM Basics
Canada Post, FrankMobile, Q1 23 Mail, Wake up Your DMail
Kid Driving Fails, Inflation vs DTC Growth, Rushkoff vs Digital
Tucci Pellegrino, Marketers Lack Confidence, #DMAIL Real Estate
Foxy Bingo, Dolce Velvita, CMO Tenure, Direct Mail NOT DEAD
Mint Assurance, 1st Party Data, Mail Retargeting
Metallic Envelopes, Gay Bar Bans Bud, RFM-D, Direct Mail NOT DEAD
Dodgy Bath Bomb, Ad Execs WFH, Direct Mail NOT DEAD
Digital Upscaling-Fishburne, Growth & Measurement, Targeting vs Supression
Miami Baby, Plant-Based Slump, Less Linkedin Posts, Questions?
Skechers, Quad Mixed Q1, PCM Boomin, DMail Moment
Wood Milk, Attribution in Retail, Copy Power in Specifics – Huey
Social Info-Fishburne, Bud Backlash, Integrity Modeling
Tag Heuer, BudLight Impact Update, Utopia & Dystopia, DMAIL Ain’t Dead 6&7
TN Privacy, Better Mail, Could AI Steal Your Job?
MT Opt-Out, Creative Budget Pressure, Make DMAIL Better
Eden-Prarie Oracle – Fishburne, AI-Driven Snacks, Direct Mail Not Dead
Formula E Set Free, Cookieless Context, 7 Testing Rules for DMail
KFC Nuggets 2, Video Help or Hurt, DMail Not Dead 2
KFC Nuggetmania, Amazon Returns, Direct Mail Not Dead
Podcasts-Fishburne, Evolution of Direct Marketing
Hornbach Weeds, No One in Metaverse, Frozen Pizza, Return of Catalogs
Bud Light, Look Alike Modeling, 1st Class vs Dmail Delivery-Huey
The ‘Will It Blend’ Story, Digital Disruption & Death- Ritson
AI and the Death of Advertising – Dr Augustine Fou
JuiceBurst, Costco $1.50 Hot Dog Combo, Leads on a Tight Budget
Inspire Sleep, CMOs Follow Up, John Lewis Xmas Secrets, Email+DMAIL
A-Basin Ambush, CMOs ‘Spooked’, 15 DMAIL Design Rules-Huey
Affleck Dunkin, Blissetts Binding, Customers Constant, Improve DM Response
Heinz Fraud, CX Engagement, CTA Tips
AI Hype-Fishburne, DMail Response Triggers – Gould
Baseball is Something Else, Believe the AI – Ritson
Dumb Phones, Seeing like TikTok – And like DMAIL
AI Written & Read-Fishburne, Make it Simple-ROI will Soar-Johnson
Rwanda Purpose, CAC & LTV Ecommerce
Tangerine Hoops, Sustainable Brands, 3 Ways to Survive, D-Marketing Recession
Bushmills Sheep, Books Burning, Stand-Out DMAIL-Gould
Reynolds, Clean Rooms, Cloud Computing, Cut Budget Your Ad Budget
Busy-Fishburne, Global DMAIL Report, DMAIL ROI
Hormel Hardcort, Sustainable DMAIL, NASA on CO2
KFC DoubleDown, Add Desirability to your DMAIL – Gould
Sasquatch, Mobile Motion Sensors, DTC Back to Retail & Dir Resp Science
Brand Search for Meaning, Maslow Wrong, Building Targeted Lists
UK’s New GDPR, Ritson on Toblerone, Words Matter – Gould
USPS Clown & RFM Segmentation Thoughts
Coke Masterpiece, OnWisconsin, ANA Media & MAIL Report
Micro Condoms, Stereotyping Women & Maximize your DMAIL
Meta Layoff, ‘Cool’ vs ‘Creepy’, Effective Direct Mail
Strategy-Fishburne, Marketing Trends & DMAIL Making Comeback
DON’T LISTEN to Industry Sages – Mark Ritson
Meetings & Time Wasters, Email Errors, Dmail Teaches Discipline
If Only, CAC and More, Acquiring vs Keeping
AI Pivot, Anti-Personalization, Testing Power
Calculating Customer Lifetime Value (LTV)
Customers Satisfied, Bathtub Model (LTV) & DMAIL Recession Strategy
Ettinger on Loyalty, 1st Party Data ROI, Inserts Make a Comeback
Shocking Interview with Dr. Augustine Fou on Digital Ad Fraud
Break-Even Analysis Basic and 2-Step
The Farmer’s Dog, Postcard vs Letter (expanded)
AI-Sameness-Fishburne, Men’s Journal AI Content Review
BestBuy Big, AI Mens Journal, Letters vs Postcards
M&Ms, Podcast Fans Respond, The Long & Short of It-Ritson
E*Trade, Don’t ChatGPT, SB Survey, Avoid DMAIL FAIL – Tarran
KPI vs Achievement, Last Blockbuster, 3% Rule & Framing-Gould
Pitch the CFO, SuperBowl Survey, REAL DMail Case Study
Too Cool for McDs, Loren Ipsum, Rise of DMAIL
Best Practices Testing Offer
Do This or Die, Think Small, Postcard Mania
Heinz57, Study Touts DMail, 126% Checkout Lift
Fishburne-Smart Products, iTunes Google Podcast, Measurement
Customer Relationships, Loyalty and Reality
Ford Owner Service, Post Reminder, Stylaquin, Gap Theory-Gould
M&Ms, Messy Customer Data, Autonomy & Consistency-Gould
Dr. Pimple Popper, Horizon AI Ad Tool, Story-Telling-Gould
Less is More-Fishburne, Scarcity and Reciprocity-Gould
Less Targeting, Against the Lemmings – Secret Marketer
McD’s Arches, HFSS Ad Ban, Mature Mailer TESTING Growth!
‘Cute’ Not A KPI, DMail ’23 Outlook
Gen Z Old Tech, Fractional CMO From Inboxes to Mailboxes
Marketing Insanity-Fishburne, Sainsbury’s, Hyped Meta vs Dmail
Fussy Shoppers, Green Eggs, Telecom DMAIL
Noma is nomo, DMAIL Stats, Determining DMAIL Frequency
McD’s Attention, 6 USPS Promotions – Gould
JunkMAIL, Royal Mail Programatic Scheme, Knives Out-Ritson
AI Impact-Fishburne, Direct Mail Ain’t Dead-Rosendahl
META Loses Personalization Data, LSC Plants Close, Post-Pandemic Marketing Prediction Check
Reinventing Marketing – Fishburne
Conversation with Stephen Yu on Marketing Analytics
HEETCH Wins World Cup, Returns Rose, B2B Steady & Ritson’s Best of 22
VW Granny, Death of CX, ’23 Predictions
InstaCart, ’23 Predictions for the Print Industry – Printweek
Wine Your Way, Sue on Movie Trailers, Eastbay Catalog goes South
Wensleydale, CA Bans TESLA Ads, Snail MAIL Still in the Race
Best Day 2 Xmas Launch, B2B Steady Q3, Apple Reignites D2C DMail
Mrs Claus Teleflora, ChatGPT Copywriting, Secret B2B Ingredients
USPS Santa’s Helpers, Global Mktg Blunders, Tomorrow’s Pot of Gold
Safe is Risky-Fishburne, Disruption Index, The Sky Won’t Fall 2023
Color Ink w HM Graphics, Lensa AI Data, Direct Mail-Timeless
Coke Mom’s Meatpie, DMail Premium Status, DMail in Online World – Huey
Lands’End Da Vinci, ChatGPT Virus or Ritson Lost his Mind?
Dutch Lottery, Google Crowds, Jewelry DMAIL Growth, DMAIL’s New Dawn
Fishburne First-Party Data
Junk Ad Ban, Emotions in B2B, 3 DMAIL Ideas for ’23
Is There an AI Need, Ad Measurement
Audi, Alexa ‘Thanks’, Optimize Xmas, DMAIL for ’23
Mercedes, Black Friday but Sundays Hummin, Bucks Rock DMAIL!
Tip Creep-Fishburne, Consumer Sentiment
National Lottery, Enhance Digital with DMAIL
Boots Joy, Swiss EV Ban, Ritson More=Mixed Messages, Sustainable Mail
Dunkin, Google PAIR etc. DMail vs Digital Fatigue
AMZ, Cyber Black up 8%, DMail Sustainability, 3 Big Marketing Tips for Year End
Ryan Reynolds Sent me a FREE Tatoo!!! #Direct Mail
Marketing Babble-Tom Fishburne & Top Marketoonist cartoon in the past 20 Years!
TheBinge, Swift Bots, Shipping Deadlines-Gunderson
Aldi WINS, Freedom of Reach, Lett on RFM
Small Format Magalogs, Empty Salience – Ritson
Campaign DMAIL Works, Responsible 1st Party Data, Change in Subject TEST
Verizon Holiday, DMAIL Blunder, 5 Integrated Mistakes
By Bots, For Bots – Fishburne, Cockermouth Provenance – Ritson
Verizon Holiday, DMAIL Blunder, 5 Integrated Mistakes
John Lewis ’22, UK Fundraising, Telling Stories-Huey
BountyBar, Election TV Down 30%, UK Charity DMAIL Successes
Brewdog, Digital Fatigue, FOL (Fear of Loss) Motivation – Gould
Stupid Laws, Musk GOP, E-D-Mail Webinar, Lift Note-Huey
Spray & Pray-Fishburne, Ad Never Ran, Tricking Google Analytics-Fou
ASDA Buddy the Elf, “Quotation Marks”?
Rising Customer Acquisition Cost Forces Change, Embrace MAIL & Catalog Keys-Huey
Decisions, Decisions-Fishburne, AI Decisions, Drowning in Data ’95
Cross-Disciplinary Learning, Why DirectMail Volume is Increasing
Katy Wears Legos, Mix-Message-Measure, What About Retention
Ryan Wallman on Shiny Objects, Call to Inaction & Med Marketing
Pat the Printer, Radius Mail, DMail Digital Integration
Truss Resigns, CMOs Go Solutions, Marketers Need Tim, Response Up 25%
Overstock, Levenger, Is Print in Your Future-Lett
Fishburne 20yrs of Markeing Evolution, DMail Response Science-Gould
Sequel DMAIL Benchmark Report
Navistone Wiretapped, 86% Increase DMAIL
WhatsApp, Print Capitulation, Urgently Innovate
Fear of Recession -Fishburne, Them Apples, 4 Questions You MUST Ask-Huey
Meta Urges Supernatural Dismissal, Did Direct Marketing Swing the Election?
Dole Vs Junk, Phone Older Customers
Andrew Ettinger on A/B Testing
Head Over Wheels, Big Advertisers Cut, Die ROAS Die – Roach
BK ‘You Rule’, Political Papers, Small Changes-Big Results-Huey
Agency Names-Fishburne, Essential Acronyms, Black Friday DMAIL
Mice Forget Eating, Ritson’s MKT Budget Recipe
WFH Helps People with Disabilities, DMAIL Marketing Guide
UK Rewrites GDPR, EU NEW E-comm Rules
Productivity Paranoia, Kochava vs FTC, MAIL is a Good Bet
The POWER of TOUCH, Neuroscience and MAIL
Back to Office-Fishburne, The Purpose of Purpose-Ritson & Stanley Tam
Personalization & Privacy – Adweek (DMAIL may solve it!)
Scented DMAIL, Direct2Consumer Pricey & Profitable
A Bad Question?, Something Extra-Huey
Pay Attention to Attention -Ritson, Surprising Rise of DMAIL
Procurement -Fishburne
nemoa Boston Meetup
Having some challenges on the WDMA org website. If you’re looking for today’s meetup its at 5:30 or 6pm At the Encore Boston Harbor Nightshift Brewing Pub.