The Wisconsin Direct Marketing Association (WDMA) is the only organization in Wisconsin whose mission is to encourage professional standards and further education in all aspects of direct marketing. As a member your participation and commitment to direct marketing will make a difference.
Other DMA’s may have wandered into psychology or shiny objects but the plan is the fundamentals. In the words of another great (adopted) Wisconsinite, “Gentlemen, THIS is a football…” Vince L.