David Ogilvy: We Sell or Else

David Ogilvy is a hero who explains the power of Direct Marketing.  He also encourages general ad agencies to use DM to train their people.  Much of what he hoped for has happened – so now everyone measures, everyone generates responses (at least clicks and likes) but much of the art of testing has been forgotten.

The WDMA is committed to showing how Direct Marketing applies to the media and methods of today’s marketers – without leaving the fundamental principles of scientific marketing.