John will be presenting why mail is the most powerful marketing weapon no one is using. Mail is superior in engagement, attribution and for Artificial Intelligence.
Digital Advertising has been with us only about a decade, but everyone agrees, it is the only reasonable way to acquire customers, build brands and influence the marketplace. John makes the case that Direct Marketing methods are a far more proven and effective foundation and will also enhance digital effectiveness. An up-to-the-minute case study illustrates the explosion that can happen with mail as a key.
Printing, Postage & Light refreshments provided by Japs-Olson Company (WDMA Corporate Member)
Promotion graphic design provided by Grant Johnson, President, Responsory (WDMA Member):