Digital Advertising has been with us only about a decade, but everyone agrees, it is the only reasonable way to acquire customers, build brands and influence the marketplace. John makes the case that Direct Marketing methods are a far more proven and effective foundation and will also enhance digital effectiveness. An up-to-the-minute case study illustrates the explosion that can happen with mail as a key.
Printing, Postage & Light refreshments provided by Japs-Olson Company (WDMA Corporate Member)
Promotion graphic design provided by Grant Johnson, President, Responsory (WDMA Member):