Category: Uncategorized

Posted on

SAVING USPS – Update

The 73 page scenarios from the Office of Inspector General of USPS outlines 15 options for ‘raising’ revenue and reducing costs. Not one line of it even hints that mail decline is reversible.  If your business uses, produces or benefits from MAIL, understand that USPS cannot beg Congress for $100 Billion and reduced service change unless it continues (yes you read that right) to undermine mail volume. In fiscal 2024, USPS lost $9+ billion while giving almost a half billion dollars in postage credits to just 1,300 companies.  Mail is half of what it was in 2006 but employees are still 96% of what they were then.   In late March, the Postmaster General told Congress that they may face shutdown without more subsidies.

Casual conversation with WDMA friends – Join me to discover the one way USPS can solve this problem without continuous rate increases.

The video from the meetup presentation https://youtu.be/Ue2ZH03cax0

We’re going to talk especially about #dmail #testing

Posted on

WDMAY Meetup – SAVE USPS – Conversation about Case Pilot

In fiscal 2024, USPS lost $9+ billion while giving almost a half billion dollars in postage credits to just 1,300 companies.  Mail is half of what it was in 2006 but employees are still 96% of what they were then.   In late March, the Postmaster General told Congress that they may face shutdown without more subsidies.

Join me to discover the one way USPS can solve this problem without continuous rate increases.

Before you register, watch last week’s meetup presentation

Click Here to register and add it to your calendar

We’re going to talk especially about #dmail #testing

Posted on

AI in Direct Mail Marketing

In 2017, Gartner Group predicted that 87% of AI projects would never generate any ROI.  Their estimates have continued to suggest a 50% failure in the report, Gartner Predicts Half of Finance AI Projects will be Delayed or Cancelled by 2024.

What puzzled me was how have WE achieved decades of ROI success with machine learning while others continue to meet only failure? The answer shocked me… 

For the rest of the article, please subscribe to WDMA.org (FREE) and look in the members only section.

Posted on

nemoa Boston Meetup

Having some challenges on the WDMA org website. If you’re looking for today’s meetup its at 5:30 or 6pm At the Encore Boston Harbor Nightshift Brewing Pub.

Encore Boston Harbor

nightshiftbrewing.com

Posted on

Print Crisis: Selling Value with Matthew Parker

Printing AND Mail are on the Decline…

The average “growth” of the printing industry is -3.9% between 2015-2020.* Along with that, direct mail has dropped by 40% since 2007.   If we don’t change, we risk becoming obsolete.

Stop selling on PRICE alone.  Discover the Value your customers are looking for.  MAIL is accountable, testable and verifiable – and drives increased Print volumes.

Special offer to help you and your sales/marketing team get started.

To find out more about WDMA benefits and membership