WDMA 2017 Award

http://milwaukee.online-center.org/Images/Awards/2017/CrystalBlue.png.md.cc.DKJB-TBLN-66UU.jpgMILWAUKEE August 30, 2017 — The Wisconsin Direct Marketing Association has been selected for the 2017 Best of Milwaukee Award in the Business & Professional Associations category by the Milwaukee Award Program.

Each year, the Milwaukee Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Milwaukee area a great place to live, work and play.

Loss Prevention: The Hidden Benefit of Split Testing

Author: Matt Beischel

Website optimization testing is becoming an increasingly common practice. It provides quantitative data that proves how making a change to your website will affect order conversion and revenue. I run a lot of tests across all my clients’ sites; my current average is around 400 a year. Collecting data from the past 3 years of testing, only 30% of those experiments were “wins” and positively affected revenue. If you flip that, then 70% of all tests run don’t provide a lift. That seems like a lot of wasted effort.

Continue reading “Loss Prevention: The Hidden Benefit of Split Testing”

Catalog Game Resurrected

In the Golden Age of Catalogs (80’s & 90’s) Catalog Age Mag commissioned Tracey Emerick and John Miglautsch to build the Catalog Management Institute.  The most popular part of that curriculum lives again!

 

Direct Mail Out Performs Digital

According to the Direct Mail Association (DMA), response rates took quite the jump in 2016 with a 5.3% response rate to house lists and 2.9% to prospect lists.  These are the highest levels the DMA has seen since 2003.

…due to the saturation of digital marketing in the age we are living in, direct mail response rates have flourished compared to their online counterparts. Continue reading “Direct Mail Out Performs Digital”

Webinar 4/4 (Recorded)

Introduction to the WDMA – Starts with the greatest case study for Direct Marketing EVER.  Some discussion of what Direct Marketing means and why WDMA is your best source for Education, Conversation and Congregation.

Did Direct Marketing Swing the Election?

ClintonBestCase“President Barack Obama transformed modern day campaigning by elevating the importance and use of data. Since then campaigns have prioritized it. Hillary Clinton has been building her data operation since she launched her campaign, but Trump has largely dismissed its importance.” NBC News May 31 2016

“Analytics will win votes this year. Science, as it did in 2012, is playing an important role for mass voter persuasion in the U.S. presidential race. It’s a numbers game: Predictive analytics targets campaign activities, strengthening a campaign’s army of volunteers by driving its activities more optimally.” Scientific American Sep 15, 2016 Continue reading “Did Direct Marketing Swing the Election?”