Print Crisis: Selling Value with Matthew Parker

Printing AND Mail are on the Decline…

The average “growth” of the printing industry is -3.9% between 2015-2020.* Along with that, direct mail has dropped by 40% since 2007.   If we don’t change, we risk becoming obsolete.

Stop selling on PRICE alone.  Discover the Value your customers are looking for.  MAIL is accountable, testable and verifiable – and drives increased Print volumes.

Special offer to help you and your sales/marketing team get started.

To find out more about WDMA benefits and membership 

Rebound ROI – 90 Days Results!

What Keeps Your CEO AWAKE at Night?

Has growth slowed?  Competitive pressures eroded profits?  Can Marketing Machine Learning increase profit and growth. Marketers hope so, but 85% of AI projects fail to deliver ROI.

Predictive Modeling case studies, breakthroughs and head-to-head tests. Finally, we’ll talk about a risk-free way you can guarantee AI ROI in 90 DAYS!

This may be the most important webinar you can attend in the next year.  Looking forward to seeing you there.  Thurs,  June 23rd Noon Chicago Time.

Click here to reserve your free seat

WDMA Comes to MN – WHY MAIL! The missing link in OmniChannel Marketing

John will be presenting why mail is the most powerful marketing weapon no one is using.  Mail is superior in engagement, attribution and for Artificial Intelligence.

Digital Advertising has been with us only about a decade, but everyone agrees, it is the only reasonable way to acquire customers, build brands and influence the marketplace.   John makes the case that Direct Marketing methods are a far more proven and effective foundation and will also enhance digital effectiveness.  An up-to-the-minute case study illustrates the explosion that can happen with mail as a key.

Printing, Postage & Light refreshments provided by Japs-Olson Company (WDMA Corporate Member)


Promotion graphic design provided by Grant Johnson, President, Responsory (WDMA Member):

 

Mailing list provided by:

Grow Your Linkedin Connections – John Miglautsch

It’s not how many social networks, its how good is YOUR social network

I started on Linkedin in 2003 – believe it or not. After 5 years I had 49 connections which is about average. In the beginning, no one I knew had heard of it, so it didn’t really pay to search for friends there… I kept my contacts in my computer, printing them out in a tiny font and carrying my book with me. In 2012, I got serious about Social Media. I curated on twitter, did videos on youtube, and took a linkedin course (3 actually).

One of the videos generated a client who did $150K with me the next year, so I suppose it was all worth it.

One of the things I learned in those classes is that I could download the names and emails of my 1st level connections – did you know that? Even though I got many encouraging replies and boosted the views of my videos and articles, there were always a few unsubscribes. I was growing new connections at a such a slow pace, my useable list seemed to be shrinking.

I spent countless hours trying all the tricks of generating a bigger list. Promotional offers – get this article free, just give me your email. More webinars, live-streams, articles and even live speeches. Weeks converting my websites to wordpress and building ‘attractive’ popups (don’t you hate those). For all that, not sure I got more than a couple hundred new connections. Are you feeling that same frustration??

Last fall, I decided, with 1,500 connections after 15 years on linkedin, to give it another – intentional shot. With far less effort than above, I’m now pushing 4,000. It worked so well, I decided to build a little class and share how I did it. I’ve worked with friends who weren’t even on linkedin, one is a local attorney another a VP at a publicly traded software services company. I’m convinced it will work for just about anyone. Join me for my next live webinar where I explain how to get started growing your linkedin network connections.