Theory & Practice in Marketing by John Miglautsch

I’m John Miglautsch, President of the WDMA
40 years in Direct Marketing

Elon Musk tweeted “… humans are under rated.” Musk built a factory based on bigdata and AI and is reportedly now sleeping on the production floor to try to sort out the mess. Will you bet your company on the theory of artificial intelligence or instead work with proven marketing methods? John not only explains why AI is over rated, he also touches on 5 or 6 cases which illustrate the power of proven methods.

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