Micro Condoms, Stereotyping Women & Maximize your DMAIL
Meta Layoff, ‘Cool’ vs ‘Creepy’, Effective Direct Mail
Strategy-Fishburne, Marketing Trends & DMAIL Making Comeback
DON’T LISTEN to Industry Sages – Mark Ritson
Meetings & Time Wasters, Email Errors, Dmail Teaches Discipline
If Only, CAC and More, Acquiring vs Keeping
AI Pivot, Anti-Personalization, Testing Power
Calculating Customer Lifetime Value (LTV)
Customers Satisfied, Bathtub Model (LTV) & DMAIL Recession Strategy
Ettinger on Loyalty, 1st Party Data ROI, Inserts Make a Comeback
Shocking Interview with Dr. Augustine Fou on Digital Ad Fraud
Break-Even Analysis Basic and 2-Step
The Farmer’s Dog, Postcard vs Letter (expanded)
AI-Sameness-Fishburne, Men’s Journal AI Content Review
