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Wisconsin Direct Marketing Association

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Posts

BestBuy Big, AI Mens Journal, Letters vs Postcards

https://wdma.org/wp-content/uploads/2023/02/BestBuy-Big-AI-Mens-Journal-Letters-vs-Postcards.mp3

Download file | Play in new window | Duration: 21:10 | Recorded on February 10, 2023

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M&Ms, Podcast Fans Respond, The Long & Short of It-Ritson

E*Trade, Don’t ChatGPT, SB Survey, Avoid DMAIL FAIL – Tarran

https://wdma.org/wp-content/uploads/2023/02/ETrade-Dont-ChatGPT-SB-Survey-Avoid-DMAIL-FAIL-Tarran.mp3

Download file | Play in new window | Duration: 13:30 | Recorded on February 8, 2023

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KPI vs Achievement, Last Blockbuster, 3% Rule & Framing-Gould

https://wdma.org/wp-content/uploads/2023/02/KPI-vs-Achievement-Last-Blockbuster-3-Rule-Framing-Gould.mp3

Download file | Play in new window | Duration: 15:11 | Recorded on February 7, 2023

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Pitch the CFO, SuperBowl Survey, REAL DMail Case Study

https://wdma.org/wp-content/uploads/2023/02/Pitch-the-CFO-SuperBowl-Survey-REAL-DMail-Case-Study.mp3

Download file | Play in new window | Duration: 18:00 | Recorded on February 6, 2023

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Too Cool for McDs, Loren Ipsum, Rise of DMAIL

https://wdma.org/wp-content/uploads/2023/02/Too-Cool-for-McDs-Loren-Ipsum-Rise-of-DMAIL.mp3

Download file | Play in new window | Duration: 14:36 | Recorded on February 3, 2023

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Best Practices Testing Offer

https://wdma.org/wp-content/uploads/2023/02/5K-Test-Offer.mp3

Download file | Play in new window | Duration: 8:40 | Recorded on February 2, 2023

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Do This or Die, Think Small, Postcard Mania

https://wdma.org/wp-content/uploads/2023/02/Do-This-or-Die-Think-Small-Postcard-Mania.mp3

Download file | Play in new window | Duration: 9:44 | Recorded on February 1, 2023

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Heinz57, Study Touts DMail, 126% Checkout Lift

https://wdma.org/wp-content/uploads/2023/01/Heinz57-Study-Touts-DMail-126-Checkout-Lift.mp3

Download file | Play in new window | Duration: 18:32 | Recorded on January 31, 2023

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Fishburne-Smart Products, iTunes Google Podcast, Measurement

https://wdma.org/wp-content/uploads/2023/01/Fishburne-Smart-Products-iTunes-Google-Podcast-Measurement.mp3

Download file | Play in new window | Duration: 16:23 | Recorded on January 30, 2023

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Customer Relationships, Loyalty and Reality

https://wdma.org/wp-content/uploads/2023/01/Customer-Relationships-Loyalty-and-Reality.mp3

Download file | Play in new window | Duration: 17:05 | Recorded on January 27, 2023

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Ford Owner Service, Post Reminder, Stylaquin, Gap Theory-Gould

https://wdma.org/wp-content/uploads/2023/01/Ford-Owner-Service-Post-Reminder-Stylaquin-Gap-Theory-Gould.mp3

Download file | Play in new window | Duration: 15:50 | Recorded on January 26, 2023

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M&Ms, Messy Customer Data, Autonomy & Consistency-Gould

https://wdma.org/wp-content/uploads/2023/01/MMs-Messy-Customer-Data-Autonomy-Consistency-Gould.mp3

Download file | Play in new window | Duration: 14:46 | Recorded on January 25, 2023

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Dr. Pimple Popper, Horizon AI Ad Tool, Story-Telling-Gould

https://wdma.org/wp-content/uploads/2023/01/Dr.-Pimple-Popper-Horizon-AI-Ad-Tool-Story-Telling-Gould.mp3

Download file | Play in new window | Duration: 17:32 | Recorded on January 24, 2023

Subscribe: Apple Podcasts | Google Podcasts | RSS | Spotify | YouTube | iTunes

Less is More-Fishburne, Scarcity and Reciprocity-Gould

https://wdma.org/wp-content/uploads/2023/01/More-with-Less-Tom-Fishburne-Scarcity-and-Reciprocity-Summer-Gould.mp3

Download file | Play in new window | Duration: 18:40 | Recorded on January 23, 2023

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Recent Episodes

  • Predictable Marketing in Uncertainty
  • Why MAIL? Groundhog Predictions
  • Why DMAIL Can Save the USPS
  • WHY MAIL! Saving USPS
  • AI Homogeneity-Tom Fishburne & Experimentation Lab

Recent Episodes

  • Predictable Marketing in Uncertainty
  • Why MAIL? Groundhog Predictions
  • Why DMAIL Can Save the USPS
  • WHY MAIL! Saving USPS
  • AI Homogeneity-Tom Fishburne & Experimentation Lab
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