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Wisconsin Direct Marketing Association

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Posts

Less Targeting, Against the Lemmings – Secret Marketer

https://wdma.org/wp-content/uploads/2023/01/Less-Targeting-Against-the-Lemmings-Secret-Marketer.mp3

Download file | Play in new window | Duration: 15:59 | Recorded on January 20, 2023

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McD’s Arches, HFSS Ad Ban, Mature Mailer TESTING Growth!

https://wdma.org/wp-content/uploads/2023/01/McDs-Arches-HFSS-Ad-Ban-Mature-Mailer-TESTING-Growth.mp3

Download file | Play in new window | Duration: 21:20 | Recorded on January 19, 2023

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‘Cute’ Not A KPI, DMail ’23 Outlook

https://wdma.org/wp-content/uploads/2023/01/Cute-Not-A-KPI-DMail-23-Outlook.mp3

Download file | Play in new window | Duration: 19:56 | Recorded on January 18, 2023

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Gen Z Old Tech, Fractional CMO From Inboxes to Mailboxes

https://wdma.org/wp-content/uploads/2023/01/Gen-Z-Old-Tech-Fractional-CMO-From-Inboxes-to-Mailboxes.mp3

Download file | Play in new window | Duration: 17:46 | Recorded on January 17, 2023

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Marketing Insanity-Fishburne, Sainsbury’s, Hyped Meta vs Dmail

https://wdma.org/wp-content/uploads/2023/01/Marketing-Insanity-Fishburne-Sainsburys-Hyped-Meta-vs-Overlooked-Dmail.mp3

Download file | Play in new window | Duration: 18:57 | Recorded on January 17, 2023

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Fussy Shoppers, Green Eggs, Telecom DMAIL

https://wdma.org/wp-content/uploads/2023/01/Fussy-Shoppers-Green-Eggs-Telecom-DMAIL.mp3

Download file | Play in new window | Duration: 20:12 | Recorded on January 13, 2023

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Noma is nomo, DMAIL Stats, Determining DMAIL Frequency

https://wdma.org/wp-content/uploads/2023/01/Noma-is-nomo-DMAIL-Stats-Determining-DMAIL-Frequency.mp3

Download file | Play in new window | Duration: 19:16 | Recorded on January 12, 2023

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McD’s Attention, 6 USPS Promotions – Gould

https://wdma.org/wp-content/uploads/2023/01/McDs-Attention-6-USPS-Promotions-Gould.mp3

Download file | Play in new window | Duration: 11:15 | Recorded on January 11, 2023

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JunkMAIL, Royal Mail Programatic Scheme, Knives Out-Ritson

https://wdma.org/wp-content/uploads/2023/01/JunkMAIL-Royal-Mail-Programatic-Scheme-Knives-Out-Ritson.mp3

Download file | Play in new window | Duration: 21:24 | Recorded on January 10, 2023

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AI Impact-Fishburne, Direct Mail Ain’t Dead-Rosendahl

https://wdma.org/wp-content/uploads/2023/01/AI-Impact-Fishburne-Direct-Mail-Aint-Dead-Rosendahl.mp3

Download file | Play in new window | Duration: 19:37 | Recorded on January 10, 2023

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META Loses Personalization Data, LSC Plants Close, Post-Pandemic Marketing Prediction Check

https://wdma.org/wp-content/uploads/2023/01/META-Loses-Personalization-Data-LSC-Plants-Close-Post-Pandemic-Marketing-Prediction-Check.mp3

Download file | Play in new window | Duration: 15:20 | Recorded on January 10, 2023

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Reinventing Marketing – Fishburne

https://wdma.org/wp-content/uploads/2023/01/Reinventing-Marketing-Fishburne.mp3

Download file | Play in new window | Duration: 13:09 | Recorded on January 6, 2023

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Conversation with Stephen Yu on Marketing Analytics

https://wdma.org/wp-content/uploads/2023/01/Stephen-Yu-Conversation-on-Analytics.mp3

Download file | Play in new window | Duration: 25:30 | Recorded on January 6, 2023

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HEETCH Wins World Cup, Returns Rose, B2B Steady & Ritson’s Best of 22

https://wdma.org/wp-content/uploads/2023/01/HEETCH-Wins-World-Cup-Returns-Rose-B2B-Steady-Ritsons-Best-of-22.mp3

Download file | Play in new window | Duration: 15:01 | Recorded on January 3, 2023

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VW Granny, Death of CX, ’23 Predictions

https://wdma.org/wp-content/uploads/2023/01/VW-Granny-Death-of-CX-23-Predictions.mp3

Download file | Play in new window | Duration: 18:50 | Recorded on January 2, 2023

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Recent Episodes

  • Predictable Marketing in Uncertainty
  • Why MAIL? Groundhog Predictions
  • Why DMAIL Can Save the USPS
  • WHY MAIL! Saving USPS
  • AI Homogeneity-Tom Fishburne & Experimentation Lab

Recent Episodes

  • Predictable Marketing in Uncertainty
  • Why MAIL? Groundhog Predictions
  • Why DMAIL Can Save the USPS
  • WHY MAIL! Saving USPS
  • AI Homogeneity-Tom Fishburne & Experimentation Lab
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