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Wisconsin Direct Marketing Association

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Posts

AI Hype-Fishburne, DMail Response Triggers – Gould

https://wdma.org/wp-content/uploads/2023/04/AI-Hype-Fishburne-DMail-Response-Triggers-Gould.mp3

Download file | Play in new window | Duration: 19:00 | Recorded on April 3, 2023

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Baseball is Something Else, Believe the AI – Ritson

Dumb Phones, Seeing like TikTok – And like DMAIL

https://wdma.org/wp-content/uploads/2023/03/Dumb-Phones-Seeing-like-TikTok-And-like-DMAIL.mp3

Download file | Play in new window | Duration: 19:54 | Recorded on March 30, 2023

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AI Written & Read-Fishburne, Make it Simple-ROI will Soar-Johnson

https://wdma.org/wp-content/uploads/2023/03/AI-Written-Read-Fishburne-Make-it-Simple-ROI-will-Soar-Johnson.mp3

Download file | Play in new window | Duration: 16:46 | Recorded on March 27, 2023

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Rwanda Purpose, CAC & LTV Ecommerce

https://wdma.org/wp-content/uploads/2023/03/Rwanda-Purpose-CAC-LTV-Ecommerce.mp3

Download file | Play in new window | Duration: 25:45 | Recorded on March 24, 2023

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Tangerine Hoops, Sustainable Brands, 3 Ways to Survive, D-Marketing Recession

https://wdma.org/wp-content/uploads/2023/03/Tangerine-Hoops-Sustainable-Brands-3-Ways-to-Survive-D-Marketing-Recession.mp3

Download file | Play in new window | Duration: 19:59 | Recorded on March 23, 2023

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Bushmills Sheep, Books Burning, Stand-Out DMAIL-Gould

Reynolds, Clean Rooms, Cloud Computing, Cut Budget Your Ad Budget

https://wdma.org/wp-content/uploads/2023/03/Reynolds-Clean-Rooms-Cloud-Computing-Cut-Budget-Your-Ad-Budget.mp3

Download file | Play in new window | Duration: 18:38 | Recorded on March 21, 2023

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Busy-Fishburne, Global DMAIL Report, DMAIL ROI

https://wdma.org/wp-content/uploads/2023/03/Busy-Fishburne-Global-DMAIL-Report-DMAIL-ROI.mp3

Download file | Play in new window | Duration: 20:14 | Recorded on March 20, 2023

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Hormel Hardcort, Sustainable DMAIL, NASA on CO2

https://wdma.org/wp-content/uploads/2023/03/Hormel-Hardcort-Sustainable-DMAIL-NASA-on-CO2.mp3

Download file | Play in new window | Duration: 22:51 | Recorded on March 17, 2023

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KFC DoubleDown, Add Desirability to your DMAIL – Gould

https://wdma.org/wp-content/uploads/2023/03/KFC-DoubleDown-Add-Desirability-to-your-DMAIL-Gould.mp3

Download file | Play in new window | Duration: 17:12 | Recorded on March 17, 2023

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Sasquatch, Mobile Motion Sensors, DTC Back to Retail & Dir Resp Science

https://wdma.org/wp-content/uploads/2023/03/Sasquatch-Mobile-Motion-Sensors-DTC-Back-to-Retail-Dir-Resp-Science.mp3

Download file | Play in new window | Duration: 19:36 | Recorded on March 15, 2023

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Brand Search for Meaning, Maslow Wrong, Building Targeted Lists

https://wdma.org/wp-content/uploads/2023/03/Brand-Search-for-Meaning-Maslow-Wrong-Building-Targeted-Lists.mp3

Download file | Play in new window | Duration: 18:40 | Recorded on March 14, 2023

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UK’s New GDPR, Ritson on Toblerone, Words Matter – Gould

https://wdma.org/wp-content/uploads/2023/03/UKs-New-GDPR-Ritson-on-Toblerone-Words-Matter-Gould.mp3

Download file | Play in new window | Duration: 19:52 | Recorded on March 13, 2023

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USPS Clown & RFM Segmentation Thoughts

https://wdma.org/wp-content/uploads/2023/03/USPS-Clown-RFM-Segmentation-Thoughts.mp3

Download file | Play in new window | Duration: 20:53 | Recorded on March 10, 2023

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Recent Episodes

  • Predictable Marketing in Uncertainty
  • Why MAIL? Groundhog Predictions
  • Why DMAIL Can Save the USPS
  • WHY MAIL! Saving USPS
  • AI Homogeneity-Tom Fishburne & Experimentation Lab

Recent Episodes

  • Predictable Marketing in Uncertainty
  • Why MAIL? Groundhog Predictions
  • Why DMAIL Can Save the USPS
  • WHY MAIL! Saving USPS
  • AI Homogeneity-Tom Fishburne & Experimentation Lab
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