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Wisconsin Direct Marketing Association

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Posts

Burger Wars, ChatGPT Ads, Google Cost Per Lead, Specific Headlines

https://wdma.org/wp-content/uploads/2023/06/Burger-Wars-ChatGPT-Ads-Google-Cost-Per-Lead-Specific-Headlines.mp3

Download file | Play in new window | Duration: 15:23 | Recorded on June 15, 2023

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Musk- AI vs Stats, DMAIL Memorable, PR of Print- Corn

https://wdma.org/wp-content/uploads/2023/06/Musk-AI-vs-Stats-DMAIL-Memorable-PR-of-Print-Corn.mp3

Download file | Play in new window | Duration: 19:40 | Recorded on June 14, 2023

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VR-Fishburne, VICE Bankrupt, CFOs STOP Buying Bad Ads

https://wdma.org/wp-content/uploads/2023/06/VR-Fishburne-VICE-Bankrupt-CFOs-STOP-Buying-Bad-Ads.mp3

‘No-Budget Marketing’ – Jon Evans & ZERO-Budget Marketing

https://wdma.org/wp-content/uploads/2023/06/No-Budget-Marketing-Jon-Evans-ZERO-Budget-Marketing.mp3

Download file | Play in new window | Duration: 22:20 | Recorded on June 12, 2023

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Hartz Protection, Contextual Ads Up, Customer RFM Segmentation

https://wdma.org/wp-content/uploads/2023/06/Hartz-Protection-Contextual-Ads-Up-Customer-RFM-Segmentation.mp3

Download file | Play in new window | Duration: 19:16 | Recorded on June 8, 2023

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Cheez-It-Stop, Retail Crime, Diddy vs Diageo, Just Sell

https://wdma.org/wp-content/uploads/2023/06/Cheez-It-Stop-Retail-Crime-Diddy-vs-Diageo-Just-Sell.mp3

Download file | Play in new window | Duration: 21:17 | Recorded on June 7, 2023

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LuluLemon Zero Tolerance, Japs-Olson, Chicago Walgreens, Piggly Wiggly History

https://wdma.org/wp-content/uploads/2023/06/LuluLemon-Zero-Tolerance-Japs-Olson-Chicago-Walgreens-Piggly-Wiggly-History.mp3

Download file | Play in new window | Duration: 17:28 | Recorded on June 6, 2023

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AI Productivity-Fishburne, Mary Cabela, LLBean Nix SocMedia, Channel Attribution

https://wdma.org/wp-content/uploads/2023/06/AI-Productivity-Fishburne-Mary-Cabela-LLBean-Nix-SocMedia-Channel-Attribution.mp3

Download file | Play in new window | Duration: 19:57 | Recorded on June 5, 2023

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Red Baron Sharing, Target Theft, AI Shop Fail, The PRICE is RIGHT-Huey

https://wdma.org/wp-content/uploads/2023/06/Red-Baron-Sharing-Target-Theft-AI-Shop-Fail-The-PRICE-is-RIGHT-Huey.mp3

Download file | Play in new window | Duration: 19:58 | Recorded on June 2, 2023

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Japs-Olson Sells, DMAIL Engagement UP, 3D (MAIL) Marketing

https://wdma.org/wp-content/uploads/2023/06/Japs-Olson-Sells-DMAIL-Engagement-UP-3D-MAIL-Marketing.mp3

Download file | Play in new window | Duration: 15:16 | Recorded on June 1, 2023

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Clooney-Nespresso, The Database is Built-Now What? – Yu

https://wdma.org/wp-content/uploads/2023/05/Clooney-Nespresso-The-Database-is-Built-Now-What-Yu.mp3

Download file | Play in new window | Duration: 20:00 | Recorded on May 31, 2023

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Posted on May 30, 2023April 3, 2026

TXT Fatigue – Fishburne, Netflix Share, Focus on the Top 20% – RFM

https://wdma.org/wp-content/uploads/2023/05/TXT-Fatigue-Fishburne-Netflix-Share-Focus-on-the-Top-20-RFM.mp3

Download file | Play in new window | Duration: 23:59 | Recorded on May 30, 2023

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Posted on May 26, 2023

Start With Strategy, Li Impressions, B2B vs B2C, 20 Personalize Tips

https://wdma.org/wp-content/uploads/2023/05/Start-With-Strategy-Li-Impressions-B2B-vs-B2C-20-Personalize-Tips.mp3

Download file | Play in new window | Duration: 23:31 | Recorded on May 26, 2023

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Posted on May 25, 2023

Cooler Doors to Digital Ads, Keep Donation Letters Simple

https://wdma.org/wp-content/uploads/2023/05/Cooler-Doors-to-Digital-Ads-Keep-Donation-Letters-Simple.mp3

Download file | Play in new window | Duration: 19:56 | Recorded on May 25, 2023

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Posted on May 23, 2023

Specsavers CN, DeJoy ‘Dramatic Change’, National Postal Forum Highlights

https://wdma.org/wp-content/uploads/2023/05/Specsavers-CN-DeJoy-Dramatic-Change-National-Postal-Forum-Highlights.mp3

Download file | Play in new window | Duration: 18:29 | Recorded on May 23, 2023

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Recent Episodes

  • Predictable Marketing in Uncertainty
  • Why MAIL? Groundhog Predictions
  • Why DMAIL Can Save the USPS
  • WHY MAIL! Saving USPS
  • AI Homogeneity-Tom Fishburne & Experimentation Lab

Recent Episodes

  • Predictable Marketing in Uncertainty
  • Why MAIL? Groundhog Predictions
  • Why DMAIL Can Save the USPS
  • WHY MAIL! Saving USPS
  • AI Homogeneity-Tom Fishburne & Experimentation Lab
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