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Wisconsin Direct Marketing Association

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Posts

Adidas, DMAIL Train, 5 Ways to Market, MAIL vs email ROI

https://wdma.org/wp-content/uploads/2023/09/Adidas-DMAIL-Train-5-Ways-to-Market-MAIL-vs-email-ROI.mp3

Download file | Play in new window | Duration: 16:57 | Recorded on September 15, 2023

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Hellman’s, Rationality Paradox, Don’t Use Science, MAIL Drives Traffic

https://wdma.org/wp-content/uploads/2023/09/Hellmans-Rationality-Paradox-Dont-Use-Science-MAIL-Drives-Traffic.mp3

Download file | Play in new window | Duration: 17:22 | Recorded on September 15, 2023

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Cadbury’s Campaigns vs New – Ritson

https://wdma.org/wp-content/uploads/2023/09/Cadburys-Campaigns-vs-New-Ritson.mp3

Download file | Play in new window | Duration: 17:52 | Recorded on September 13, 2023

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Carwow, Williams-Sonoma, Catalog Comeback

https://wdma.org/wp-content/uploads/2023/09/Carwow-Williams-Sonoma-Catalog-Comeback.mp3

Download file | Play in new window | Duration: 18:59 | Recorded on September 12, 2023

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Personalization Wrong-Fishburne, Imposter Syndrome, Why PHYSICAL MAIL-Foley

https://wdma.org/wp-content/uploads/2023/09/Personalization-Wrong-Fishburne-Imposter-Syndrome-Why-PHYSICAL-MAIL-Foley.mp3

Download file | Play in new window | Duration: 18:41 | Recorded on September 11, 2023

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WHY MAIL – The most powerful weapon no one is using

https://wdma.org/wp-content/uploads/2023/09/WHY-MAIL-5-yrs-Ago.mp3

Download file | Play in new window | Duration: 12:00 | Recorded on September 7, 2023

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Taco Boy, Legacy TV, Transactional Data Modeling

https://wdma.org/wp-content/uploads/2023/09/Taco-Boy-Legacy-TV-Transactional-Data-Modeling.mp3

Download file | Play in new window | Duration: 17:28 | Recorded on September 7, 2023

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Ratings Fatigue -Fishburne, Trump is no Mug, Variable Data Printing

https://wdma.org/wp-content/uploads/2023/09/Ratings-Fatigue-Fishburne-Trump-is-no-Mug-Variable-Data-Printing-Results.mp3

Download file | Play in new window | Duration: 18:43 | Recorded on September 5, 2023

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Direct Mail & AI, Making Your DMAIL Stand-Out

https://wdma.org/wp-content/uploads/2023/09/Direct-Mail-AI-Making-Your-DMAIL-Stand-Out.mp3

Download file | Play in new window | Duration: 19:51 | Recorded on September 1, 2023

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UK Bakeoff, AI Models Collapse, Social Media Isolation, CTA 88% Test

https://wdma.org/wp-content/uploads/2023/08/UK-Bakeoff-AI-Models-Collapse-Social-Media-Isolation-CTA-88-Test.mp3

Download file | Play in new window | Duration: 19:50 | Recorded on August 31, 2023

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ASA Greenwash Regs, 89% Marketers Up DMAIL, Why DMAIL is JUNK

https://wdma.org/wp-content/uploads/2023/08/ASA-Greenwash-Regs-89-Marketers-Up-DMAIL-Why-DMAIL-is-JUNK.mp3

Download file | Play in new window | Duration: 23:09 | Recorded on August 30, 2023

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Beats by Dre, WSM Upgrade, Walmart vs Target, What is Direct Mail

https://wdma.org/wp-content/uploads/2023/08/Beats-by-Dre-WSM-Upgrade-Walmart-vs-Target-What-is-Direct-Mail.mp3

Download file | Play in new window | Duration: 15:57 | Recorded on August 30, 2023

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AI Adoption- Fishburne, DMAIL Volume, AI & You, Science of DMAIL

https://wdma.org/wp-content/uploads/2023/08/AI-Adoption-Fishburne-DMAIL-Volume-AI-You-Science-of-DMAIL.mp3

Download file | Play in new window | Duration: 19:44 | Recorded on August 28, 2023

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Personalization Wrong, Digital Ad CO2, Paper CO2, Variable Isolation

https://wdma.org/wp-content/uploads/2023/08/Personalization-Wrong-Digital-Ad-CO2-Paper-CO2-Variable-Isolation.mp3

Download file | Play in new window | Duration: 20:56 | Recorded on August 25, 2023

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Red Baron Brawl, Magalog History, Making Benefits Clear

https://wdma.org/wp-content/uploads/2023/08/Red-Baron-Brawl-Magalog-History-Making-Benefits-Clear.mp3

Download file | Play in new window | Duration: 19:36 | Recorded on August 24, 2023

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Recent Episodes

  • Predictable Marketing in Uncertainty
  • Why MAIL? Groundhog Predictions
  • Why DMAIL Can Save the USPS
  • WHY MAIL! Saving USPS
  • AI Homogeneity-Tom Fishburne & Experimentation Lab

Recent Episodes

  • Predictable Marketing in Uncertainty
  • Why MAIL? Groundhog Predictions
  • Why DMAIL Can Save the USPS
  • WHY MAIL! Saving USPS
  • AI Homogeneity-Tom Fishburne & Experimentation Lab
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