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Wisconsin Direct Marketing Association

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Posts

Search vs Ask – The Unexpected Attack of AI on ‘Search’ – Tom Fishburne

https://wdma.org/wp-content/uploads/2024/02/Search-vs-Ask-The-Unexpected-Attack-of-AI-on-Search-Tom-Fishburne.mp3

Download file | Play in new window | Duration: 14:38 | Recorded on February 13, 2024

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DinaMitas, X for Associations & Articles, Sticky Customers, Letters Home

https://wdma.org/wp-content/uploads/2024/02/Dina-Mitas-X-for-Associations-Articles-Sticky-Customers-Letters-Home.mp3

Download file | Play in new window | Duration: 16:57 | Recorded on February 9, 2024

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All Fake, Gunderson Platinum, Superbowl Hacks, D2C Success

Couch Potatoes, LG Gigs, DMarketing Disadvantages, Quotation Marks

https://wdma.org/wp-content/uploads/2024/02/Couch-Potatoes-LG-Gigs-DMarketing-Disadvantages-Quotation-Marks.mp3

Download file | Play in new window | Duration: 21:31 | Recorded on February 7, 2024

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Superbowl Ads, , Marketing Career, Sephora DMAIL

https://wdma.org/wp-content/uploads/2024/02/Superbowl-Ads-Marketing-Career-Sephora-DMAIL.mp3

Download file | Play in new window | Duration: 21:58 | Recorded on February 5, 2024

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Old Spice, Retail AntiTheft, Do You Need a DMAIL Agency?

https://wdma.org/wp-content/uploads/2024/02/Old-Spice-Retail-AntTheft-Do-You-Need-a-DMAIL-Agency.mp3

Download file | Play in new window | Duration: 19:16 | Recorded on February 5, 2024

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Slowmaster57, Product Order, Sephora DMAIL with Canada Post

https://wdma.org/wp-content/uploads/2024/02/Slowmaster57-Product-Order-Sephora-DMAIL-with-Canada-Post.mp3

Download file | Play in new window | Duration: 20:06 | Recorded on February 1, 2024

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Teleflora Love, UPS 12K Jobs, Data Stories

Brlo ‘beer’, Royal Mail 3 day, North Face Response, Match Back Analysis -Ettinger

https://wdma.org/wp-content/uploads/2024/01/Brlo-beer-Royal-Mail-3-day-North-Face-Response-Match-Back-Analysis-Ettinger.mp3

Download file | Play in new window | Duration: 19:14 | Recorded on January 30, 2024

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AI Washing-Fishburne, CES, Marketer’s Trends, TikTok Cuts, 3 Most Powerful Words

https://wdma.org/wp-content/uploads/2024/01/AI-Washing-Fishburne-CES-Marketers-Trends-TikTok-Cuts-3-Most-Powerful-Words.mp3

Download file | Play in new window | Duration: 18:04 | Recorded on January 29, 2024

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What to TEST from Jeff Tarran

https://wdma.org/wp-content/uploads/2024/01/What-to-TEST-by-Jeff-Tarran.mp3

Download file | Play in new window | Duration: 8:27 | Recorded on January 27, 2024

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Heinze Tattoos & Ritson on CMOs Vanishing

https://wdma.org/wp-content/uploads/2024/01/Heinz-Ritson-on-CMO.mp3

Download file | Play in new window | Duration: 15:31 | Recorded on January 26, 2024

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Direct Mail Printing Outlook

https://wdma.org/wp-content/uploads/2024/01/Direct-Mail-Printing-Outlook.mp3

Download file | Play in new window | Duration: 12:52 | Recorded on January 26, 2024

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Fishburne on Innovation

https://wdma.org/wp-content/uploads/2024/01/Fishburne-Innovation.mp3

Download file | Play in new window | Duration: 10:01 | Recorded on January 26, 2024

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Personalization Sweetspot

https://wdma.org/wp-content/uploads/2024/01/Personalization-Balance.mp3

Download file | Play in new window | Duration: 16:17 | Recorded on January 26, 2024

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Recent Episodes

  • Predictable Marketing in Uncertainty
  • Why MAIL? Groundhog Predictions
  • Why DMAIL Can Save the USPS
  • WHY MAIL! Saving USPS
  • AI Homogeneity-Tom Fishburne & Experimentation Lab

Recent Episodes

  • Predictable Marketing in Uncertainty
  • Why MAIL? Groundhog Predictions
  • Why DMAIL Can Save the USPS
  • WHY MAIL! Saving USPS
  • AI Homogeneity-Tom Fishburne & Experimentation Lab
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