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Wisconsin Direct Marketing Association

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Posts

Consumer Privacy, Amazon Toy Catalog, Yu Questions, Drowning in Data

https://wdma.org/wp-content/uploads/2020/12/Consumer-Privacy-Ugly-Sweater-Masks-Amazon-Toy-Catalog-FB-Weaponizing-Yu-Questions-Drowning-in-Data.mp3

Download file | Play in new window | Duration: 18:41

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KFC HOT, UPS Halt, Tactile Marketing, Tesla’s White

https://wdma.org/wp-content/uploads/2020/12/KFC-HOT-UPS-Halt-Tactile-Marketing-Teslas-White.mp3

Download file | Play in new window | Duration: 12:06

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“WishBooks”, Southern Living, Williams-Sonoma, Lands’End, ROI and TMA

https://wdma.org/wp-content/uploads/2020/12/WishBooks-Southern-Living-Williams-Sonoma-LandsEnd-ROI-and-TMA.mp3

Download file | Play in new window | Duration: 16:56

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Online Press Checks, Print Marketing in Corona, QR Codes, Offline Marketing

https://wdma.org/wp-content/uploads/2020/12/Online-Presschecks-Print-Marketing-in-Corona-QR-Codes-Offline-Marketing.mp3

Download file | Play in new window | Duration: 16:20

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Radio Shack, Hacker Case, Mail Gen Y, Minuteman Press Grows Sales with MAIL

https://wdma.org/wp-content/uploads/2020/12/Radio-Shack-Hacker-Case-Mail-Gen-Y-Minuteman-Press-Grows-Sales-with-MAIL.mp3

Download file | Play in new window | Duration: 11:11

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Grinch Bots, Data, Decisions & Elections How do we know?

https://wdma.org/wp-content/uploads/2020/12/Grinch-Bots-Data-Decisions-Elections-How-do-we-know-2.mp3

Download file | Play in new window | Duration: 26:56

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GameStop, ChinaBots, HVAC Marketing, Non-Profit Print

https://wdma.org/wp-content/uploads/2020/11/GameStop-ChinaBots-HVAC-Marketing-Non-Profit-Print.mp3

Download file | Play in new window | Duration: 13:54

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Holiday 2020 Cheer & Catalogue Comeback

https://wdma.org/wp-content/uploads/2020/11/Holiday-2020-Cheer-Catalogue-Resurgence.mp3

Download file | Play in new window | Duration: 11:13

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“It’s In Our Spirit” – Absolute, Xmas Up 5%, Blind-Deaf Help, Slip Sliders in Small Turkeys

https://wdma.org/wp-content/uploads/2020/11/Its-In-Our-Spirit-Absolute-Xmas-Up-5-Blind-Deaf-Help-Slip-Sliders-in-Small-Turkeys.mp3

Download file | Play in new window | Duration: 11:47

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The End of Direct Marketing & LL Bean vs Brand Purpose

https://wdma.org/wp-content/uploads/2020/11/The-End-of-Direct-Marketing-LL-Bean-vs-Brand-Purpose-1.mp3

Download file | Play in new window | Duration: 15:00

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Google Payments, 5 Retail Holiday Tips, Mail vs Digital, 3 Actions Save Your Print Company

https://wdma.org/wp-content/uploads/2020/11/Google-Payments-5-Retail-Holiday-Tips-Mail-vs-Digital-3-Actions-Save-Your-Print-Company.mp3

Download file | Play in new window | Duration: 16:00

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LG Laundry, Target on a Tear, Smelly MAIL

https://wdma.org/wp-content/uploads/2020/11/LG-Laundry-Target-on-a-Tear-Smelly-MAIL.mp3

Download file | Play in new window | Duration: 16:29

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USPS No Place Like Home, AMZ Drugs, Optimize with MAIL, Offline MarTek & Law-Firm MAIL

https://wdma.org/wp-content/uploads/2020/11/USPS-No-Place-Like-Home-AMZ-Drugs-Optimize-with-MAIL-Offline-MarTek-Law-Firm-MAIL-2.mp3

Download file | Play in new window | Duration: 14:45

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M1 MAC, MarTech Reconing, Guitar Center, Consumer Consent & “Humanizing”

https://wdma.org/wp-content/uploads/2020/11/M1-MAC-MarTech-Reconing-Guitar-Center-Consumer-Consent-Humanizing.mp3

Download file | Play in new window | Duration: 14:35

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Strategic Planning, Shutterfly, Agile Planning – Direct Marketing Itteration

https://wdma.org/wp-content/uploads/2020/11/Strategic-Planning-Shutterfly-Agile-Planning-Direct-Marketing-Itteration-1.mp3

Download file | Play in new window | Duration: 19:07 | Recorded on November 16, 2020

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Recent Episodes

  • Predictable Marketing in Uncertainty
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  • WHY MAIL! Saving USPS
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Recent Episodes

  • Predictable Marketing in Uncertainty
  • Why MAIL? Groundhog Predictions
  • Why DMAIL Can Save the USPS
  • WHY MAIL! Saving USPS
  • AI Homogeneity-Tom Fishburne & Experimentation Lab
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