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WDMA

Wisconsin Direct Marketing Association

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Posts

Direct Mail Ain’t Dead – Win Back Digital Budgets for MAIL

https://wdma.org/wp-content/uploads/2021/04/DirectMailAintDead-Short.mp3

QR on NASCAR & How to TEST your MAIL

https://wdma.org/wp-content/uploads/2021/04/QR-on-NASCAR-How-to-TEST-your-MAIL.mp3

TypeFont Hatred? Minuteman Press, Direct Mail & Fazoli’s

https://wdma.org/wp-content/uploads/2021/04/Font-Hatred-Minuteman-Press-Direct-Mail-vs-Doors-Fazolis.mp3

Download file | Play in new window | Duration: 11:00

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Ads Sans Spying? Informed Delivery & #DirectMail ‘Waste of Money’

https://wdma.org/wp-content/uploads/2021/04/Ads-Sans-Spying-Informed-Delivery-DirectMail-Waste-of-Money.mp3

Download file | Play in new window | Duration: 17:21

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New Management, Letterpress Stationers & Mail Beyond Facebook – Wong

https://wdma.org/wp-content/uploads/2021/04/New-Management-Letterpress-Stationers-Mail-Beyond-Facebook-Wong.mp3

Download file | Play in new window | Duration: 14:26

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Spinning Straw Into Gold Part 1

https://wdma.org/wp-content/uploads/2021/04/Spinning-Straw-Into-Gold-Part-1.mp3

The Magic of Customer Transaction Data – Stephen Yu

https://wdma.org/wp-content/uploads/2021/04/The-Magic-of-Customer-Transaction-Data-Stephen-Yu.mp3

Download file | Play in new window | Duration: 18:03 | Recorded on April 8, 2021

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‘Handwritten’ Customer Notes

https://wdma.org/wp-content/uploads/2021/04/Handwritten-Customer-Notes.mp3

Download file | Play in new window | Duration: 10:10

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Password Hassles, Netflix Crackdown, Strategic Funnel

https://wdma.org/wp-content/uploads/2021/04/Password-Hassles-Netflix-Crackdown-Strategic-Funnel.mp3

Download file | Play in new window | Duration: 18:16

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Don’t Shoot the Wad on Digital Alone – Taco Bell Old School Marketing

https://wdma.org/wp-content/uploads/2021/04/Dont-Depend-on-Digital-Taco-Bell-Old-School-Marketing.mp3

Download file | Play in new window | Duration: 12:00

Subscribe: Apple Podcasts | Google Podcasts | RSS | Spotify | YouTube | iTunes

What You Need to Know About Direct Mail in the Digital Age

https://wdma.org/wp-content/uploads/2021/04/What-You-Need-to-Know-About-Direct-Mail-in-the-Digital-Age.mp3

Download file | Play in new window | Duration: 14:47

Subscribe: Apple Podcasts | Google Podcasts | RSS | Spotify | YouTube | iTunes

Chocolate Whopper, Clear Envelopes, Catalog Costs

https://wdma.org/wp-content/uploads/2021/04/Chocolate-Whopper-Clear-Envelopes-Catalog-Costs.mp3

Voltswagen, Build eMail, Lead Generation with #MAIL

Print vs Digital NeuroMarketing

https://wdma.org/wp-content/uploads/2021/03/Print-vs-Digital-NeuroMarketing.mp3

Moses, Cancel Culture & Winning

https://wdma.org/wp-content/uploads/2021/03/Moses-Cancel-Culture-Winning.mp3

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Recent Episodes

  • Predictable Marketing in Uncertainty
  • Why MAIL? Groundhog Predictions
  • Why DMAIL Can Save the USPS
  • WHY MAIL! Saving USPS
  • AI Homogeneity-Tom Fishburne & Experimentation Lab

Recent Episodes

  • Predictable Marketing in Uncertainty
  • Why MAIL? Groundhog Predictions
  • Why DMAIL Can Save the USPS
  • WHY MAIL! Saving USPS
  • AI Homogeneity-Tom Fishburne & Experimentation Lab
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