Coke, Netflix, Amazon Lures, Rising Cost of Digital & Customer Data Rant
Sea of Sameness – Fishburne, QR Cautions
SalesForce Should Only Handle New Business – Roff-Marsh
DMAIL vs Junk MAIL, DMarketing Trends, Oatly vs Oaty & Envelope Fun
Preferences, Opti-Channel, & Surprising Benefits of Negative Reviews
Data 4 Money, Data Diet & Direct Mail Data
Media Planning – Fishburne, Edible Gold Medal & Long-Term Marketing – Ritson
DMCNY Highlights from John Miglautsch
Ron Popeil, Olympics Off, National Privacy and Shaw Mobile Mail
NYT QR Tracking, QR Wave, Sprite QR & Use #PRINT to Reach Gen Z – Colin McMahon
Zero Party – Fishburne, Personalized Error- Schultz & 0-Party Explained -Tim Cross
