AI in Direct Mail Marketing

In 2017, Gartner Group predicted that 87% of AI projects would never generate any ROI.  Their estimates have continued to suggest a 50% failure in the report, Gartner Predicts Half of Finance AI Projects will be Delayed or Cancelled by 2024.

What puzzled me was how have WE achieved decades of ROI success with machine learning while others continue to meet only failure? The answer shocked me… 

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