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Wisconsin Direct Marketing Association

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Posts

Guinness Foot Pints, 3 Ways to Sell More, Ad Testing – Huey

https://wdma.org/wp-content/uploads/2023/12/Guinness-Foot-Pints-3-Ways-to-Sell-More-Ad-Testing-Huey.mp3

Download file | Play in new window | Duration: 19:51 | Recorded on December 22, 2023

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Gin-Gull-Bells, AI-n’t Quite There, Print Sales ’78, USPS Dairyland Milk Run

https://wdma.org/wp-content/uploads/2023/12/Gin-Gull-Bells-AI-nt-Quite-There-Print-Sales-78-USPS-Dairyland-Milk-Run.mp3

Download file | Play in new window | Duration: 19:35 | Recorded on December 21, 2023

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Google Privacy Enhancements, CCM Plus Direct Mail

https://wdma.org/wp-content/uploads/2023/12/Google-Privacy-Enhancements-CCM-Plus-Direct-Mail-1.mp3

Download file | Play in new window | Duration: 18:46 | Recorded on December 21, 2023

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Cadbury’s Coins, X in ’24, DMail Survey, Marketing to Gen Z

https://wdma.org/wp-content/uploads/2023/12/Cadburys-Coins-X-in-24-DMail-Survey-Marketing-to-Gen-Z.mp3

Download file | Play in new window | Duration: 17:10 | Recorded on December 18, 2023

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Aldi, Etsy CMO, Xmas Tree Segments, Elf-on-the-Shelf

https://wdma.org/wp-content/uploads/2023/12/Aldi-Etsy-CMO-Xmas-Tree-Segments-Elf-on-the-Shelf.mp3

Download file | Play in new window | Duration: 13:38 | Recorded on December 15, 2023

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Greenies Save Santa, Marketing Cuts & Growth, Incremental Lift

https://wdma.org/wp-content/uploads/2023/12/Greenies-Save-Santa-Marketing-Cuts-Growth-Incremental-Lift.mp3

Download file | Play in new window | Duration: 19:10 | Recorded on December 14, 2023

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Talking AI, Top DMail Strategies That Work – Gunderson

https://wdma.org/wp-content/uploads/2023/12/Talking-AI-Top-DMail-Strategies-That-Work-Gunderson.mp3

Download file | Play in new window | Duration: 17:25 | Recorded on December 13, 2023

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Elf-on-the-Shelf-Fishburne Xmas Collection – ‘Smart’ Toy Risks

https://wdma.org/wp-content/uploads/2023/12/Elf-on-the-Shelf-Fishburne-Xmas-Collection-Smart-Toy-Risks.mp3

Download file | Play in new window | Duration: 17:41 | Recorded on December 12, 2023

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Permission Marketing, Schlitz, Anti-Marketing

https://wdma.org/wp-content/uploads/2023/12/Permission-Marketing-Schlitz-Anti-Marketing.mp3

Download file | Play in new window | Duration: 19:46 | Recorded on December 11, 2023

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AMZ Cuts Fees, Green Not Effective, RRD Moving to Proven Channels

https://wdma.org/wp-content/uploads/2023/12/AMZ-Cuts-Fees-Green-Not-Effective-RRD-Moving-to-Proven-Channels.mp3

Download file | Play in new window | Duration: 18:07 | Recorded on December 8, 2023

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Barbour Xmas, Boomers Out-Zoomers In, Impact of DMail

https://wdma.org/wp-content/uploads/2023/12/Barbour-Xmas-Boomers-Out-Zoomers-In-Impact-of-DMail.mp3

Download file | Play in new window | Duration: 19:04 | Recorded on December 7, 2023

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Sainsbury’s, Sleep-Working, DMail Effect up, Print Expo Up

https://wdma.org/wp-content/uploads/2023/12/Sainsburys-Sleep-Working-Mail-Effect-up-Print-Expo-Up.mp3

Download file | Play in new window | Duration: 19:47 | Recorded on December 6, 2023

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Duracell Rudolf, Illusion of Impression, Divisible Price, 17 DMAIL Ideas

https://wdma.org/wp-content/uploads/2023/12/Duracell-Rudolf-Illusion-of-Impression-Divisible-Price-17-DMAIL-Ideas.mp3

Download file | Play in new window | Duration: 22:07 | Recorded on December 5, 2023

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Fishburne-CMO, JAMA DMAIL, Stannp.com

https://wdma.org/wp-content/uploads/2023/12/Fishburne-CMO-JAMA-Backs-DMAIL-Stannp.com-DMAIL-Platform.mp3

Download file | Play in new window | Duration: 17:02 | Recorded on December 4, 2023

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Vodaphone, Where do Shoppers Come From, Google Ads

https://wdma.org/wp-content/uploads/2023/12/Vodaphone-Where-do-Shoppers-Come-From-Google-Ads.mp3

Download file | Play in new window | Duration: 16:52 | Recorded on December 1, 2023

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Recent Episodes

  • Predictable Marketing in Uncertainty
  • Why MAIL? Groundhog Predictions
  • Why DMAIL Can Save the USPS
  • WHY MAIL! Saving USPS
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Recent Episodes

  • Predictable Marketing in Uncertainty
  • Why MAIL? Groundhog Predictions
  • Why DMAIL Can Save the USPS
  • WHY MAIL! Saving USPS
  • AI Homogeneity-Tom Fishburne & Experimentation Lab
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