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Wisconsin Direct Marketing Association

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Posts

John Lewis ’22, UK Fundraising, Telling Stories-Huey

https://wdma.org/wp-content/uploads/2022/11/John-Lewis-22-UK-Fundraising-2-Telling-Stories-Huey.mp3

Download file | Play in new window | Duration: 18:34 | Recorded on November 11, 2022

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BountyBar, Election TV Down 30%, UK Charity DMAIL Successes

https://wdma.org/wp-content/uploads/2022/11/BountyBar-Election-TV-Down-30-UK-Charity-DMAIL-Successes.mp3

Download file | Play in new window | Duration: 21:02 | Recorded on November 10, 2022

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Brewdog, Digital Fatigue, FOL (Fear of Loss) Motivation – Gould

https://wdma.org/wp-content/uploads/2022/11/Brewdog-Digital-Fatigue-FOL-Fear-of-Loss-Motivation.mp3

Download file | Play in new window | Duration: 17:03 | Recorded on November 9, 2022

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Stupid Laws, Musk GOP, E-D-Mail Webinar, Lift Note-Huey

https://wdma.org/wp-content/uploads/2022/11/Stupid-Laws-Musk-GOP-E-D-Mail-Webinar-Lift-Note-Huey.mp3

Download file | Play in new window | Duration: 15:07 | Recorded on November 8, 2022

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Spray & Pray-Fishburne, Ad Never Ran, Tricking Google Analytics-Fou

https://wdma.org/wp-content/uploads/2022/11/Spray-Pray-Fishburne-Ad-Never-Ran-Tricking-Google-Analytics-Fou.mp3

Download file | Play in new window | Duration: 19:02 | Recorded on November 7, 2022

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ASDA Buddy the Elf, “Quotation Marks”?

https://wdma.org/wp-content/uploads/2022/11/ASDA-Buddy-the-Elf-Quotation-Marks.mp3

Download file | Play in new window | Duration: 9:44 | Recorded on November 4, 2022

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Rising Customer Acquisition Cost Forces Change, Embrace MAIL & Catalog Keys-Huey

https://wdma.org/wp-content/uploads/2022/11/Rising-Customer-Acquisition-Cost-Forces-Change-Embrace-MAIL-Catalog-Keys-Huey.mp3

Download file | Play in new window | Duration: 19:36 | Recorded on November 3, 2022

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Decisions, Decisions-Fishburne, AI Decisions, Drowning in Data ’95

https://wdma.org/wp-content/uploads/2022/11/Decisions-Decisions-Fishburne-AI-Decisions-Drowning-in-Data-95.mp3

Download file | Play in new window | Duration: 19:16 | Recorded on November 2, 2022

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Cross-Disciplinary Learning, Why DirectMail Volume is Increasing

https://wdma.org/wp-content/uploads/2022/11/Cross-Disciplinary-Learning-Why-DirectMail-Volume-is-Increasing-Tarran.mp3

Download file | Play in new window | Duration: 12:27 | Recorded on November 2, 2022

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Katy Wears Legos, Mix-Message-Measure, What About Retention

https://wdma.org/wp-content/uploads/2022/11/Katy-Wears-Legos-Mix-Message-Measure-What-About-Retention.mp3

Download file | Play in new window | Duration: 17:06 | Recorded on November 2, 2022

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Ryan Wallman on Shiny Objects, Call to Inaction & Med Marketing

https://wdma.org/wp-content/uploads/2022/10/ryan-wallman-interview.mp3

Download file | Play in new window | Duration: 19:26 | Recorded on October 31, 2022

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Pat the Printer, Radius Mail, DMail Digital Integration

https://wdma.org/wp-content/uploads/2022/10/Pat-the-Printer-Radius-Mail-DMail-Digital-Integration.mp3

Download file | Play in new window | Duration: 13:30 | Recorded on October 31, 2022

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Truss Resigns, CMOs Go Solutions, Marketers Need Tim, Response Up 25%

https://wdma.org/wp-content/uploads/2022/10/Truss-Resigns-CMOs-Go-Solutions-Marketers-Need-Tim-Response-Up-25.mp3

Download file | Play in new window | Duration: 17:10 | Recorded on October 26, 2022

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Overstock, Levenger, Is Print in Your Future-Lett

https://wdma.org/wp-content/uploads/2022/10/Overstock-Levenger-Is-Print-in-Your-Future-Lett.mp3

Download file | Play in new window | Duration: 20:00 | Recorded on October 25, 2022

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Fishburne 20yrs of Markeing Evolution, DMail Response Science-Gould

https://wdma.org/wp-content/uploads/2022/10/Fishburne-20yrs-of-Markeing-Evolution-DMail-Response-Science-Gould.mp3

Download file | Play in new window | Duration: 16:36 | Recorded on October 24, 2022

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Recent Episodes

  • Predictable Marketing in Uncertainty
  • Why MAIL? Groundhog Predictions
  • Why DMAIL Can Save the USPS
  • WHY MAIL! Saving USPS
  • AI Homogeneity-Tom Fishburne & Experimentation Lab

Recent Episodes

  • Predictable Marketing in Uncertainty
  • Why MAIL? Groundhog Predictions
  • Why DMAIL Can Save the USPS
  • WHY MAIL! Saving USPS
  • AI Homogeneity-Tom Fishburne & Experimentation Lab
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