Category: Direct Mail

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Super Turn-Around Secret

Super Turn-Around Secret

“We don’t use consultants, so you better get us payback from your visit, right away… “ Arthur Crowley, Sr., Founder, Garon Products – B2B Catalog

When I started consulting, mainly for catalog companies, most had the idea that they should mail as much as possible to both their customers and prospect lists. One very successful catalog client admitted to mailing even their mere 1-time buyers every six weeks for 10 years. At the time, I was giving speeches suggesting different levels of cost/contact marketing for different value customers. When clients listened, we often improved their company valuations 500 to 1000% or more. I have 33 documented turn-arounds.

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Don’t Blame the CFO – Use MAIL!

Why MAIL!

Discover how Direct MAIL solves the age old issue of cause & effect in Marketing vs Sales. Use MAIL as your on-going laboratory… even if you’re are a digitally driven marketing culture.

 

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MAX ROI in CHAOS


How can you Bounce Back?  Machine Learning can ignite customer profit, growth and insight.  But 85% of AI projects fail to deliver ROI.   Worse if tomorrow looks NOTHING like yesterday.  Discover a risk-free way you can guarantee AI  ROI in 90 DAYS!  Customer Predictive Modeling case studies, breakthroughs and head-to-head tests.

This may be the most important webinar you can attend in the next year.

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Is It Old Fashioned if It Still Works? Carolyn Goodman

Carolyn Goodman writes for Target Marketing and runs Goodman Marketing. @CarolynGoodman

I still get a lot of sneers if I bring up the idea of direct mail to a client.

Comments range from “Does anybody still read that stuff?” to “Aren’t postage rates outrageous?” The simple answers are “yes” and “no.”

Let’s start with a few statistical facts (courtesy of the USPS Household Diary Study):

  • 42 percent of recipients read of scan direct mail pieces: That means that nearly HALF of your target audience is actually stopping, for a few seconds, to read your message. If you’ve designed it properly with a strong and relevant offer/call-to-action, you might achieve a 1 percent, 2 percent or even 14 percent response rate (yes, I’ve achieved that!). Digital ads, in comparison, are lucky if they get a 0.14 percent ad clickthrough rate — and then, once they get to the landing page, you’ll be lucky if you convert 2.35 percent. 

I know the argument: Yes, but I’m exposing my digital banner message to millions of targets and it doesn’t cost me the same as direct mail does.
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