Clooney-Nespresso, The Database is Built-Now What? – Yu
TXT Fatigue – Fishburne, Netflix Share, Focus on the Top 20% – RFM
Start With Strategy, Li Impressions, B2B vs B2C, 20 Personalize Tips
Cooler Doors to Digital Ads, Keep Donation Letters Simple
Specsavers CN, DeJoy ‘Dramatic Change’, National Postal Forum Highlights
Fishburne-Media Context, Fou-Retargeting, Strong DM Basics
Canada Post, FrankMobile, Q1 23 Mail, Wake up Your DMail
Kid Driving Fails, Inflation vs DTC Growth, Rushkoff vs Digital
Tucci Pellegrino, Marketers Lack Confidence, #DMAIL Real Estate
Foxy Bingo, Dolce Velvita, CMO Tenure, Direct Mail NOT DEAD
Mint Assurance, 1st Party Data, Mail Retargeting
Metallic Envelopes, Gay Bar Bans Bud, RFM-D, Direct Mail NOT DEAD
Dodgy Bath Bomb, Ad Execs WFH, Direct Mail NOT DEAD
Digital Upscaling-Fishburne, Growth & Measurement, Targeting vs Supression
Miami Baby, Plant-Based Slump, Less Linkedin Posts, Questions?
Skechers, Quad Mixed Q1, PCM Boomin, DMail Moment
Wood Milk, Attribution in Retail, Copy Power in Specifics – Huey
Social Info-Fishburne, Bud Backlash, Integrity Modeling
Tag Heuer, BudLight Impact Update, Utopia & Dystopia, DMAIL Ain’t Dead 6&7
TN Privacy, Better Mail, Could AI Steal Your Job?
MT Opt-Out, Creative Budget Pressure, Make DMAIL Better
Eden-Prarie Oracle – Fishburne, AI-Driven Snacks, Direct Mail Not Dead
Formula E Set Free, Cookieless Context, 7 Testing Rules for DMail
KFC Nuggets 2, Video Help or Hurt, DMail Not Dead 2
KFC Nuggetmania, Amazon Returns, Direct Mail Not Dead
Podcasts-Fishburne, Evolution of Direct Marketing
Hornbach Weeds, No One in Metaverse, Frozen Pizza, Return of Catalogs
Bud Light, Look Alike Modeling, 1st Class vs Dmail Delivery-Huey
The ‘Will It Blend’ Story, Digital Disruption & Death- Ritson
AI and the Death of Advertising – Dr Augustine Fou
JuiceBurst, Costco $1.50 Hot Dog Combo, Leads on a Tight Budget
Inspire Sleep, CMOs Follow Up, John Lewis Xmas Secrets, Email+DMAIL
A-Basin Ambush, CMOs ‘Spooked’, 15 DMAIL Design Rules-Huey
Affleck Dunkin, Blissetts Binding, Customers Constant, Improve DM Response
Heinz Fraud, CX Engagement, CTA Tips
AI Hype-Fishburne, DMail Response Triggers – Gould
Baseball is Something Else, Believe the AI – Ritson
Dumb Phones, Seeing like TikTok – And like DMAIL
AI Written & Read-Fishburne, Make it Simple-ROI will Soar-Johnson
Rwanda Purpose, CAC & LTV Ecommerce
Tangerine Hoops, Sustainable Brands, 3 Ways to Survive, D-Marketing Recession
Bushmills Sheep, Books Burning, Stand-Out DMAIL-Gould
Reynolds, Clean Rooms, Cloud Computing, Cut Budget Your Ad Budget
Busy-Fishburne, Global DMAIL Report, DMAIL ROI
Hormel Hardcort, Sustainable DMAIL, NASA on CO2
KFC DoubleDown, Add Desirability to your DMAIL – Gould
Sasquatch, Mobile Motion Sensors, DTC Back to Retail & Dir Resp Science
Brand Search for Meaning, Maslow Wrong, Building Targeted Lists
UK’s New GDPR, Ritson on Toblerone, Words Matter – Gould
USPS Clown & RFM Segmentation Thoughts
Coke Masterpiece, OnWisconsin, ANA Media & MAIL Report
Micro Condoms, Stereotyping Women & Maximize your DMAIL
Meta Layoff, ‘Cool’ vs ‘Creepy’, Effective Direct Mail
Strategy-Fishburne, Marketing Trends & DMAIL Making Comeback
DON’T LISTEN to Industry Sages – Mark Ritson
Meetings & Time Wasters, Email Errors, Dmail Teaches Discipline
If Only, CAC and More, Acquiring vs Keeping
AI Pivot, Anti-Personalization, Testing Power
Calculating Customer Lifetime Value (LTV)
Customers Satisfied, Bathtub Model (LTV) & DMAIL Recession Strategy
Ettinger on Loyalty, 1st Party Data ROI, Inserts Make a Comeback
Shocking Interview with Dr. Augustine Fou on Digital Ad Fraud
Break-Even Analysis Basic and 2-Step
The Farmer’s Dog, Postcard vs Letter (expanded)
AI-Sameness-Fishburne, Men’s Journal AI Content Review
BestBuy Big, AI Mens Journal, Letters vs Postcards
M&Ms, Podcast Fans Respond, The Long & Short of It-Ritson
E*Trade, Don’t ChatGPT, SB Survey, Avoid DMAIL FAIL – Tarran
KPI vs Achievement, Last Blockbuster, 3% Rule & Framing-Gould
Pitch the CFO, SuperBowl Survey, REAL DMail Case Study
Too Cool for McDs, Loren Ipsum, Rise of DMAIL
Best Practices Testing Offer
Do This or Die, Think Small, Postcard Mania
Heinz57, Study Touts DMail, 126% Checkout Lift
Fishburne-Smart Products, iTunes Google Podcast, Measurement
Customer Relationships, Loyalty and Reality
Ford Owner Service, Post Reminder, Stylaquin, Gap Theory-Gould
M&Ms, Messy Customer Data, Autonomy & Consistency-Gould
Dr. Pimple Popper, Horizon AI Ad Tool, Story-Telling-Gould
Less is More-Fishburne, Scarcity and Reciprocity-Gould
Less Targeting, Against the Lemmings – Secret Marketer
McD’s Arches, HFSS Ad Ban, Mature Mailer TESTING Growth!
‘Cute’ Not A KPI, DMail ’23 Outlook
Gen Z Old Tech, Fractional CMO From Inboxes to Mailboxes
Marketing Insanity-Fishburne, Sainsbury’s, Hyped Meta vs Dmail
Fussy Shoppers, Green Eggs, Telecom DMAIL
Noma is nomo, DMAIL Stats, Determining DMAIL Frequency
McD’s Attention, 6 USPS Promotions – Gould
JunkMAIL, Royal Mail Programatic Scheme, Knives Out-Ritson
AI Impact-Fishburne, Direct Mail Ain’t Dead-Rosendahl
META Loses Personalization Data, LSC Plants Close, Post-Pandemic Marketing Prediction Check
Reinventing Marketing – Fishburne
Conversation with Stephen Yu on Marketing Analytics
HEETCH Wins World Cup, Returns Rose, B2B Steady & Ritson’s Best of 22
VW Granny, Death of CX, ’23 Predictions
InstaCart, ’23 Predictions for the Print Industry – Printweek
Wine Your Way, Sue on Movie Trailers, Eastbay Catalog goes South
Wensleydale, CA Bans TESLA Ads, Snail MAIL Still in the Race
Best Day 2 Xmas Launch, B2B Steady Q3, Apple Reignites D2C DMail
Mrs Claus Teleflora, ChatGPT Copywriting, Secret B2B Ingredients
USPS Santa’s Helpers, Global Mktg Blunders, Tomorrow’s Pot of Gold
Safe is Risky-Fishburne, Disruption Index, The Sky Won’t Fall 2023
Color Ink w HM Graphics, Lensa AI Data, Direct Mail-Timeless
Coke Mom’s Meatpie, DMail Premium Status, DMail in Online World – Huey
Lands’End Da Vinci, ChatGPT Virus or Ritson Lost his Mind?
Dutch Lottery, Google Crowds, Jewelry DMAIL Growth, DMAIL’s New Dawn
Fishburne First-Party Data
Junk Ad Ban, Emotions in B2B, 3 DMAIL Ideas for ’23
Is There an AI Need, Ad Measurement
Audi, Alexa ‘Thanks’, Optimize Xmas, DMAIL for ’23
Mercedes, Black Friday but Sundays Hummin, Bucks Rock DMAIL!
Tip Creep-Fishburne, Consumer Sentiment
National Lottery, Enhance Digital with DMAIL
Boots Joy, Swiss EV Ban, Ritson More=Mixed Messages, Sustainable Mail
Dunkin, Google PAIR etc. DMail vs Digital Fatigue
AMZ, Cyber Black up 8%, DMail Sustainability, 3 Big Marketing Tips for Year End
Ryan Reynolds Sent me a FREE Tatoo!!! #Direct Mail
Marketing Babble-Tom Fishburne & Top Marketoonist cartoon in the past 20 Years!
TheBinge, Swift Bots, Shipping Deadlines-Gunderson
Aldi WINS, Freedom of Reach, Lett on RFM
Small Format Magalogs, Empty Salience – Ritson
Campaign DMAIL Works, Responsible 1st Party Data, Change in Subject TEST
Verizon Holiday, DMAIL Blunder, 5 Integrated Mistakes
By Bots, For Bots – Fishburne, Cockermouth Provenance – Ritson
Verizon Holiday, DMAIL Blunder, 5 Integrated Mistakes
John Lewis ’22, UK Fundraising, Telling Stories-Huey
BountyBar, Election TV Down 30%, UK Charity DMAIL Successes
Brewdog, Digital Fatigue, FOL (Fear of Loss) Motivation – Gould
Stupid Laws, Musk GOP, E-D-Mail Webinar, Lift Note-Huey
Spray & Pray-Fishburne, Ad Never Ran, Tricking Google Analytics-Fou
ASDA Buddy the Elf, “Quotation Marks”?
Rising Customer Acquisition Cost Forces Change, Embrace MAIL & Catalog Keys-Huey
Decisions, Decisions-Fishburne, AI Decisions, Drowning in Data ’95
Cross-Disciplinary Learning, Why DirectMail Volume is Increasing
Katy Wears Legos, Mix-Message-Measure, What About Retention
Ryan Wallman on Shiny Objects, Call to Inaction & Med Marketing
Pat the Printer, Radius Mail, DMail Digital Integration
Truss Resigns, CMOs Go Solutions, Marketers Need Tim, Response Up 25%
Overstock, Levenger, Is Print in Your Future-Lett
Fishburne 20yrs of Markeing Evolution, DMail Response Science-Gould
Sequel DMAIL Benchmark Report
Navistone Wiretapped, 86% Increase DMAIL
WhatsApp, Print Capitulation, Urgently Innovate
Fear of Recession -Fishburne, Them Apples, 4 Questions You MUST Ask-Huey
Meta Urges Supernatural Dismissal, Did Direct Marketing Swing the Election?
Dole Vs Junk, Phone Older Customers
Andrew Ettinger on A/B Testing
Head Over Wheels, Big Advertisers Cut, Die ROAS Die – Roach
BK ‘You Rule’, Political Papers, Small Changes-Big Results-Huey
Agency Names-Fishburne, Essential Acronyms, Black Friday DMAIL
Mice Forget Eating, Ritson’s MKT Budget Recipe
WFH Helps People with Disabilities, DMAIL Marketing Guide
UK Rewrites GDPR, EU NEW E-comm Rules
Productivity Paranoia, Kochava vs FTC, MAIL is a Good Bet
The POWER of TOUCH, Neuroscience and MAIL
Back to Office-Fishburne, The Purpose of Purpose-Ritson & Stanley Tam
Personalization & Privacy – Adweek (DMAIL may solve it!)
Scented DMAIL, Direct2Consumer Pricey & Profitable
A Bad Question?, Something Extra-Huey
Pay Attention to Attention -Ritson, Surprising Rise of DMAIL
Procurement -Fishburne
nemoa Boston Meetup
Having some challenges on the WDMA org website. If you’re looking for today’s meetup its at 5:30 or 6pm At the Encore Boston Harbor Nightshift Brewing Pub.