Illegal SPAM, DMail USPS Report, Direct Response Mindset
J.J.Watt Miller Lite, Max Your CMO
Pumpkin Spice Aviation, ANA MAIL ROI Study, AI in Direct, Exclamation Points
Productively Unproductive, MS AI 38T, Walmart Storytelling
Adidas, DMAIL Train, 5 Ways to Market, MAIL vs email ROI
Hellman’s, Rationality Paradox, Don’t Use Science, MAIL Drives Traffic
Cadbury’s Campaigns vs New – Ritson
Carwow, Williams-Sonoma, Catalog Comeback
Personalization Wrong-Fishburne, Imposter Syndrome, Why PHYSICAL MAIL-Foley
WHY MAIL – The most powerful weapon no one is using
Taco Boy, Legacy TV, Transactional Data Modeling
Ratings Fatigue -Fishburne, Trump is no Mug, Variable Data Printing
Direct Mail & AI, Making Your DMAIL Stand-Out
UK Bakeoff, AI Models Collapse, Social Media Isolation, CTA 88% Test
ASA Greenwash Regs, 89% Marketers Up DMAIL, Why DMAIL is JUNK
Beats by Dre, WSM Upgrade, Walmart vs Target, What is Direct Mail
AI Adoption- Fishburne, DMAIL Volume, AI & You, Science of DMAIL
Personalization Wrong, Digital Ad CO2, Paper CO2, Variable Isolation
Red Baron Brawl, Magalog History, Making Benefits Clear
KFC Apology, Older Adults Just 4%, DMAIL Personal, Targeted & Trackable
Ettinger on ROI, AI for Print Sales, Print Files, DMAIL Booklets-Gould
Tesco Time, ColorInk Press, Cookies vs Location, Search vs DMAIL
Cookiepocalypse-Fishburne, Non-Linear TV, Olde School Marketing, Cover Test-Huey
Leon RIP, Humor in Advertising, Your Brain Likes DMAIL
Flintstones, Traditional Ad Move, Digital Clutter, DMAIL Services
Flintstones, Traditional Ad Move, Digital Clutter, DMAIL Services
#CancelPizza, CAPTCHA Weirder, Zappos Catalog
Straight Talk, Fake News, Creative Strategy, DMAIL EXPENSIVE
Customer Knowledge, Distinctive Differentiation & DMAIL PS
Gen Alpha-Fishburne, Millennials & DMAIL
DMAIL Up, Blue Cheese, Quad Revenue, Evolve your DMAIL
Hot Dog Legs, CCPA Compliance, DMAIL Up in 2022, Offers Spur Action
Mustard Skittles, Top of the Sales Mountain, Insurance DMAIL-Falk
Fear the Wilderness, Twitter X Mistake, Change B2B- Bly
CMO Tenure, WWF ‘Xtinction’, Google Tags AI Reviews, DMAIL Generated
Rum & Pepsi, Google Ad Fraud, The Power of DMAIL
AllState Disney Mansion, JRM on Predictive Modeling
EasyJet Art Tour, Printing & AI, Quad Printer to Agency
Barbie Post Office, Political Power of DMAIL, Signal Loss in Digital
Threads-Fishburne, X Rebrand
Disney Emergency, Marketers NEED DMAIL, Death of DMail- Huey
Blueberry Tropes, Publishers to Sue AI Giants, Creative @Gunderson
PQR DMail, Streaming TV UP, Marketing vs Board of Directors
Maybelline OOH Meltdown, MAIL Tracking
Cross the Chasm-Fishburne, Sustainables, Threads Unravels, What is Direct Marketing?
Chrome fast, Walmart Biz, DMAIL for Retail
Trainline, 7 Steps to Kick Promo Addiction-Ritson (part 2)
Tyrrellbly Tasty, 5 Stages of Price Promo, 7 Steps to Kick Promo Addiction-Ritson
Tesco BBQ, Email Share, DMAIL Ain’t DEAD, DMAIL vs Digital
Pepperidge Farm, Attribution Matters
SHOCKING – Google Ads vs Direct Mail in Lead Generation
Dude Wipes, Walgreens Closures, Dismiss DTC, Dumb- Ritson
5 Stages of Price Promo-Fishburne
Deborah Corn from the Printerverse
Jen AI, AMZ = SBs, AB Nix EXECs, Sales & ADD
Kizik, DTC Plus Retail, Lovesac
Ad Nauseam, Tx Nix Tarket Ads, Dmail Doubles Conversion
TikTok Innovation – Fishburne, Keithadilla-WSJ, Marketing Frustrates
SIS Science in Sport, LSC Ends Gravure, #MAIL by Generation
FakeSpot, Retail Still Human, Creativity in its Place- Ritson
Naked Wine, PostcardMania, Bud No Gain, WineEnthusiast, DTC Lessons
Wayfair, WDMA Join, ANA on Ad Fraud, The Art of Junk Mail
ChatGPT- Fishburne, CADM, United Mail GONE, Power of NOT Changing- Evans
Built on QUAD, Latest DMAIL SG360, BRC Benefits – Bly
Burger Wars, ChatGPT Ads, Google Cost Per Lead, Specific Headlines
Musk- AI vs Stats, DMAIL Memorable, PR of Print- Corn
VR-Fishburne, VICE Bankrupt, CFOs STOP Buying Bad Ads
‘No-Budget Marketing’ – Jon Evans & ZERO-Budget Marketing
Hartz Protection, Contextual Ads Up, Customer RFM Segmentation
Cheez-It-Stop, Retail Crime, Diddy vs Diageo, Just Sell
LuluLemon Zero Tolerance, Japs-Olson, Chicago Walgreens, Piggly Wiggly History
AI Productivity-Fishburne, Mary Cabela, LLBean Nix SocMedia, Channel Attribution
Red Baron Sharing, Target Theft, AI Shop Fail, The PRICE is RIGHT-Huey
Japs-Olson Sells, DMAIL Engagement UP, 3D (MAIL) Marketing
Clooney-Nespresso, The Database is Built-Now What? – Yu
TXT Fatigue – Fishburne, Netflix Share, Focus on the Top 20% – RFM
Start With Strategy, Li Impressions, B2B vs B2C, 20 Personalize Tips
Cooler Doors to Digital Ads, Keep Donation Letters Simple
Specsavers CN, DeJoy ‘Dramatic Change’, National Postal Forum Highlights
Fishburne-Media Context, Fou-Retargeting, Strong DM Basics
Canada Post, FrankMobile, Q1 23 Mail, Wake up Your DMail
Kid Driving Fails, Inflation vs DTC Growth, Rushkoff vs Digital
Tucci Pellegrino, Marketers Lack Confidence, #DMAIL Real Estate
Foxy Bingo, Dolce Velvita, CMO Tenure, Direct Mail NOT DEAD
Mint Assurance, 1st Party Data, Mail Retargeting
Metallic Envelopes, Gay Bar Bans Bud, RFM-D, Direct Mail NOT DEAD
Dodgy Bath Bomb, Ad Execs WFH, Direct Mail NOT DEAD
Digital Upscaling-Fishburne, Growth & Measurement, Targeting vs Supression
Miami Baby, Plant-Based Slump, Less Linkedin Posts, Questions?
Skechers, Quad Mixed Q1, PCM Boomin, DMail Moment
Wood Milk, Attribution in Retail, Copy Power in Specifics – Huey
Social Info-Fishburne, Bud Backlash, Integrity Modeling
Tag Heuer, BudLight Impact Update, Utopia & Dystopia, DMAIL Ain’t Dead 6&7
TN Privacy, Better Mail, Could AI Steal Your Job?
MT Opt-Out, Creative Budget Pressure, Make DMAIL Better
Eden-Prarie Oracle – Fishburne, AI-Driven Snacks, Direct Mail Not Dead
Formula E Set Free, Cookieless Context, 7 Testing Rules for DMail
KFC Nuggets 2, Video Help or Hurt, DMail Not Dead 2
KFC Nuggetmania, Amazon Returns, Direct Mail Not Dead
Podcasts-Fishburne, Evolution of Direct Marketing
Hornbach Weeds, No One in Metaverse, Frozen Pizza, Return of Catalogs
Bud Light, Look Alike Modeling, 1st Class vs Dmail Delivery-Huey
The ‘Will It Blend’ Story, Digital Disruption & Death- Ritson
AI and the Death of Advertising – Dr Augustine Fou
JuiceBurst, Costco $1.50 Hot Dog Combo, Leads on a Tight Budget
Inspire Sleep, CMOs Follow Up, John Lewis Xmas Secrets, Email+DMAIL
A-Basin Ambush, CMOs ‘Spooked’, 15 DMAIL Design Rules-Huey
Affleck Dunkin, Blissetts Binding, Customers Constant, Improve DM Response
Heinz Fraud, CX Engagement, CTA Tips
AI Hype-Fishburne, DMail Response Triggers – Gould
Baseball is Something Else, Believe the AI – Ritson
Dumb Phones, Seeing like TikTok – And like DMAIL
AI Written & Read-Fishburne, Make it Simple-ROI will Soar-Johnson
Rwanda Purpose, CAC & LTV Ecommerce
Tangerine Hoops, Sustainable Brands, 3 Ways to Survive, D-Marketing Recession
Bushmills Sheep, Books Burning, Stand-Out DMAIL-Gould
Reynolds, Clean Rooms, Cloud Computing, Cut Budget Your Ad Budget
Busy-Fishburne, Global DMAIL Report, DMAIL ROI
Hormel Hardcort, Sustainable DMAIL, NASA on CO2
KFC DoubleDown, Add Desirability to your DMAIL – Gould
Sasquatch, Mobile Motion Sensors, DTC Back to Retail & Dir Resp Science
Brand Search for Meaning, Maslow Wrong, Building Targeted Lists
UK’s New GDPR, Ritson on Toblerone, Words Matter – Gould
USPS Clown & RFM Segmentation Thoughts
Coke Masterpiece, OnWisconsin, ANA Media & MAIL Report
Micro Condoms, Stereotyping Women & Maximize your DMAIL
Meta Layoff, ‘Cool’ vs ‘Creepy’, Effective Direct Mail
Strategy-Fishburne, Marketing Trends & DMAIL Making Comeback
DON’T LISTEN to Industry Sages – Mark Ritson
Meetings & Time Wasters, Email Errors, Dmail Teaches Discipline
If Only, CAC and More, Acquiring vs Keeping
AI Pivot, Anti-Personalization, Testing Power
Calculating Customer Lifetime Value (LTV)
Customers Satisfied, Bathtub Model (LTV) & DMAIL Recession Strategy
Ettinger on Loyalty, 1st Party Data ROI, Inserts Make a Comeback
Shocking Interview with Dr. Augustine Fou on Digital Ad Fraud
Break-Even Analysis Basic and 2-Step
The Farmer’s Dog, Postcard vs Letter (expanded)
AI-Sameness-Fishburne, Men’s Journal AI Content Review
BestBuy Big, AI Mens Journal, Letters vs Postcards
M&Ms, Podcast Fans Respond, The Long & Short of It-Ritson
E*Trade, Don’t ChatGPT, SB Survey, Avoid DMAIL FAIL – Tarran
KPI vs Achievement, Last Blockbuster, 3% Rule & Framing-Gould
Pitch the CFO, SuperBowl Survey, REAL DMail Case Study
Too Cool for McDs, Loren Ipsum, Rise of DMAIL
Best Practices Testing Offer
Do This or Die, Think Small, Postcard Mania
Heinz57, Study Touts DMail, 126% Checkout Lift
Fishburne-Smart Products, iTunes Google Podcast, Measurement
Customer Relationships, Loyalty and Reality
Ford Owner Service, Post Reminder, Stylaquin, Gap Theory-Gould
M&Ms, Messy Customer Data, Autonomy & Consistency-Gould
Dr. Pimple Popper, Horizon AI Ad Tool, Story-Telling-Gould
Less is More-Fishburne, Scarcity and Reciprocity-Gould
Less Targeting, Against the Lemmings – Secret Marketer
McD’s Arches, HFSS Ad Ban, Mature Mailer TESTING Growth!
‘Cute’ Not A KPI, DMail ’23 Outlook
Gen Z Old Tech, Fractional CMO From Inboxes to Mailboxes
Marketing Insanity-Fishburne, Sainsbury’s, Hyped Meta vs Dmail
Fussy Shoppers, Green Eggs, Telecom DMAIL
Noma is nomo, DMAIL Stats, Determining DMAIL Frequency
McD’s Attention, 6 USPS Promotions – Gould
JunkMAIL, Royal Mail Programatic Scheme, Knives Out-Ritson
AI Impact-Fishburne, Direct Mail Ain’t Dead-Rosendahl
META Loses Personalization Data, LSC Plants Close, Post-Pandemic Marketing Prediction Check
Reinventing Marketing – Fishburne
Conversation with Stephen Yu on Marketing Analytics
HEETCH Wins World Cup, Returns Rose, B2B Steady & Ritson’s Best of 22
VW Granny, Death of CX, ’23 Predictions
InstaCart, ’23 Predictions for the Print Industry – Printweek
Wine Your Way, Sue on Movie Trailers, Eastbay Catalog goes South
Wensleydale, CA Bans TESLA Ads, Snail MAIL Still in the Race
Best Day 2 Xmas Launch, B2B Steady Q3, Apple Reignites D2C DMail
Mrs Claus Teleflora, ChatGPT Copywriting, Secret B2B Ingredients
USPS Santa’s Helpers, Global Mktg Blunders, Tomorrow’s Pot of Gold
Safe is Risky-Fishburne, Disruption Index, The Sky Won’t Fall 2023
Color Ink w HM Graphics, Lensa AI Data, Direct Mail-Timeless
Coke Mom’s Meatpie, DMail Premium Status, DMail in Online World – Huey
Lands’End Da Vinci, ChatGPT Virus or Ritson Lost his Mind?
Dutch Lottery, Google Crowds, Jewelry DMAIL Growth, DMAIL’s New Dawn
Fishburne First-Party Data
Junk Ad Ban, Emotions in B2B, 3 DMAIL Ideas for ’23
Is There an AI Need, Ad Measurement
Audi, Alexa ‘Thanks’, Optimize Xmas, DMAIL for ’23
Mercedes, Black Friday but Sundays Hummin, Bucks Rock DMAIL!
Tip Creep-Fishburne, Consumer Sentiment
National Lottery, Enhance Digital with DMAIL
Boots Joy, Swiss EV Ban, Ritson More=Mixed Messages, Sustainable Mail
Dunkin, Google PAIR etc. DMail vs Digital Fatigue
AMZ, Cyber Black up 8%, DMail Sustainability, 3 Big Marketing Tips for Year End
Ryan Reynolds Sent me a FREE Tatoo!!! #Direct Mail
Marketing Babble-Tom Fishburne & Top Marketoonist cartoon in the past 20 Years!
TheBinge, Swift Bots, Shipping Deadlines-Gunderson
Aldi WINS, Freedom of Reach, Lett on RFM
Small Format Magalogs, Empty Salience – Ritson
Campaign DMAIL Works, Responsible 1st Party Data, Change in Subject TEST
Verizon Holiday, DMAIL Blunder, 5 Integrated Mistakes
By Bots, For Bots – Fishburne, Cockermouth Provenance – Ritson
Verizon Holiday, DMAIL Blunder, 5 Integrated Mistakes
John Lewis ’22, UK Fundraising, Telling Stories-Huey
BountyBar, Election TV Down 30%, UK Charity DMAIL Successes
Brewdog, Digital Fatigue, FOL (Fear of Loss) Motivation – Gould
Stupid Laws, Musk GOP, E-D-Mail Webinar, Lift Note-Huey
Spray & Pray-Fishburne, Ad Never Ran, Tricking Google Analytics-Fou
ASDA Buddy the Elf, “Quotation Marks”?
Rising Customer Acquisition Cost Forces Change, Embrace MAIL & Catalog Keys-Huey
Decisions, Decisions-Fishburne, AI Decisions, Drowning in Data ’95
Cross-Disciplinary Learning, Why DirectMail Volume is Increasing
Katy Wears Legos, Mix-Message-Measure, What About Retention
Ryan Wallman on Shiny Objects, Call to Inaction & Med Marketing
Pat the Printer, Radius Mail, DMail Digital Integration
Truss Resigns, CMOs Go Solutions, Marketers Need Tim, Response Up 25%
Overstock, Levenger, Is Print in Your Future-Lett
Fishburne 20yrs of Markeing Evolution, DMail Response Science-Gould
Sequel DMAIL Benchmark Report
Navistone Wiretapped, 86% Increase DMAIL
WhatsApp, Print Capitulation, Urgently Innovate
Fear of Recession -Fishburne, Them Apples, 4 Questions You MUST Ask-Huey
Meta Urges Supernatural Dismissal, Did Direct Marketing Swing the Election?
Dole Vs Junk, Phone Older Customers
Andrew Ettinger on A/B Testing
Head Over Wheels, Big Advertisers Cut, Die ROAS Die – Roach
BK ‘You Rule’, Political Papers, Small Changes-Big Results-Huey
Agency Names-Fishburne, Essential Acronyms, Black Friday DMAIL
Mice Forget Eating, Ritson’s MKT Budget Recipe
WFH Helps People with Disabilities, DMAIL Marketing Guide
UK Rewrites GDPR, EU NEW E-comm Rules
Productivity Paranoia, Kochava vs FTC, MAIL is a Good Bet
The POWER of TOUCH, Neuroscience and MAIL
Back to Office-Fishburne, The Purpose of Purpose-Ritson & Stanley Tam
Personalization & Privacy – Adweek (DMAIL may solve it!)
Scented DMAIL, Direct2Consumer Pricey & Profitable
A Bad Question?, Something Extra-Huey
Pay Attention to Attention -Ritson, Surprising Rise of DMAIL
Procurement -Fishburne
nemoa Boston Meetup
Having some challenges on the WDMA org website. If you’re looking for today’s meetup its at 5:30 or 6pm At the Encore Boston Harbor Nightshift Brewing Pub.
Encore Boston Harbor
nightshiftbrewing.com
What is Direct Marketing?
The Queen is Dead…, Gunderson #1 Direct, Brand Guidelines
FruitFlies, Dmail Efficiently, Too Much ROI
Football Fun, Scale-able Travel Direct Mail
Social-Media Lifecycle-Fishburne, Private Label-Ritson
Shocking Digital Ad News, CCPA, Bots & Testing Corning-Huey
Gorbachev Pizza Hut, Best DMAIL ’22, Personalization is Impossible
Larry The Cat, #KeepTheGrey, Williams-Sonoma UP, What ‘no’ Means
Serena Williams, People Pay Attention, Online Leads w/Dmail
AI Content-Fishburne, Alternate Paper
Marketing Efficiency, 3 Big Things Pessimists Miss
Heinz AI, Own Anchor, DMAIL Growth
DMAIL Testing – Huey, Sexist Salience – Ritson
Kevin Bacon EE Data, PIGS Marketing-Penn
Algorithm Anxiety-Fishburne, DMAIL vs eMail
Brian DeLaite Interview on Retargeting, Paper and Printing
AI Comedy, 15 Copy Tips, Value Proposition -Huey
Teen Screen Time, Teens Flee Facebook
Ritson on TikTok, TickTok Design, AI and Ads
CheeseString, Paper or Plastic, OptOut, Customer Retention
Moen Midas, MKTRs More Careful, Restaurant DMAIL, Programatic Mail
Don McMillan, DMAIL FREE Seminars, Paper Shortage, Conservative DMAIL
Gen Alpha – Fishburne, Amazon Ring, Gen MAIL Strategies
Ad Execs, QR on TV, Pareto Print Sales
Quill, Lollipop Arbitrage, Sell Print with Your Profile
Mark Hamill Jack-in-the-Box, Direct Response, Retargeting MAIL
Flat Eric, Anti-Paper Greenwash, Sleep-Number, DMail Pass-Along – Gould
Data ‘Driven’ – Fishburne, LOB Direct Mail Survey
Bojangles, Strong B2B Copy, D2C DMail
Ryan Reynolds A&W, Cookie’24, 3D Marketing
T-R-Us & Macy’s, DMail in INS MKT, 5 Print Sales Strategies
Back-to-School Rap, Inflation and What Digital Marketers Should Know (About DMAIL)
Fonts Matter, Inflation Segments, Personalization NO!
DMAIL & Marketing to ENGINE, Why DMAIL Goes BAD, Copy To The Point
CindyCrawford, Acquisition Costs Climb, Catalogs Relevant
White Claw Chill, Privacy vs Targeting, Scratch & Sniff
Gunderson, MLB Creative, Relating to Your Designers
Same-Day Fishburne, Quantify Desire
Ivanna, 4 DMail Tactics, Mail NOT Dead, DMAIL Generated Names
JohnWest, Prime Day’22(2), Data-Driven Needs AI
Prime Day’22, Twitter Culling, Data Insights
Yorkshire Tea, DSA DMA, Brand Love-Ritson
Creative Feedback-Fishburne, FOMO in DMAIL, FOMO TrustPulse
Minion Memes, Sport Coats Back, Men’s Warehouse & Teaser Copy
DMAIL Global, Printing in Africa, DTC in MAIL, Dinner & MAIL
Underwater Pub, Snippets & Cobden on Covid Cataloging
Tootsie Pop Licks, Print Sales ‘deals’-Parker, Levels of Personalization – Yu
S&W ‘Who We ARE’, Google Sneaky Opt-Ins, Targeting The DNWT
Data-Driven-Fishburne, Data, AI and ML
3-Fries-Box, Test Headlines, Losing Marketing Control
DMAIL Lists, Integrated MAIL, Impostor Syndrom-Ritson
Digital Fraud, Fatigue Drives to MAIL
Everyone is gay, Stonewall Riots, Rainbow Logos – Ritson
Uber Eats (French), D2C Acquisition (WSJ), ANA vs Fou
ParkRun, Cost vs Cost of Acquisition
Love Food, The Paper CAME, Mail Volume Up, DMCNY is no more, 3 Ideas for Printers
Yaaar. Its Good, Rescue Rats, Nescafe Tributo & Bike Store MAIL
Innovation-Fishburne, $100B Ad Fraud, Fake Stamps & Hacking Humans
Barkley ‘clubbin’ Dick’s, Fake NFT’s & Printer-Love Advice
Slack Jobs, Ad Races, Political Mail & Sr. Tips – Huey
Artois Unfiltered, Ads UP 60%, Magic Numbers, Ads Will NOT DIE
Michelob Guy, Cookieless CRM
Better Burgers, Boring B2B & Beyond Modeling-Yu
Sale vs Brand-Fishburne, Wrong & Short of it, Retail CX-Campbell
Data Buyers, Digital Printing Sales Hurdles
Cookies, CTAs, CEOs vs CMOs
Commercetools, Twitter Bots, SparkToro 20%
KFC YouTube, RoyalMail Study, Retail w MAIL Grey & Sons
Popeye’s Ranch, Heinz Paper, Pizza DMAIL, DM Growth
Lithium USA, Musk vs Bots, Invest 5% Mktg Budget in Research-Ritson
Work@Home, Texas ‘Censorship’, DMail Boosts Customer Contacts
65+ SEX, Recharge your Marketing, Fundamentals of DMail Design
Wheelie, Italian Job, DM Unsolicited, eCom Loses Steam
Chief Something Officer-Fishburne, Fake Address Data
BK Mom’s, EMail vs DMail, Stop Junk Mail, DMail & Subs
Land Rover vs ASA, Marketing Meritocrasy, W or WO Pic
Accenture-Ritson, USPS Gas, Personalization
WalledGardens-Fishburne, USPS4SB, AMZ Underwhelms, Traditional Adv
Tension Envelope, Musk Right, Coke Bubbly, What Flock & Audience Data
Toxic Influence, DM2.0 Best & Love Letters
Steve Falk Interview on personalized triggered mail and Carbon offsets.
Product Market Fit – Fishburne, Marketing Classics that Still WORK
BlueBunny Fun, Inkjet DMail Case Study, 9 PostCard Ideas
Bad Guys, BB&B Plunge, B2B Buyers & B2B Personas
What is a Man, King Gillette, P&G Sales, Scale Back FB, Hyper-Personal, Mail Format Issues
Metaverse-Fishburne, Meet You in Meta, Profit vs Sales-Ritson
Cadbury’s Worldwide Hide, Inclusivity & Do Questions Work
Its Friday, but SUNDAY’s Comin, Marketers Overwhelmed, Purpose-The Death of Brands
Musk+Twitter, Fu on Fake Digital, Testimonial STOP Sales-Huey
r_place, Musk vs Twitter, D_ad Growth Slows, Subprime Ad Crisis-Tim Hwang
Coke Recycling, Climate Report, CO2 Neutral DMAIL, Millen vs GenZ Mail
Cart Abandon-Fishburne, Image Edit, Retain Talent, AB Testing
TESCO Ramadan, TikTok vs Meta, Influencers who Edit, Online & Offline Profiles-Yu
Angi Oddly Satisfying, Parachute Prefers Dmail to D ads
Meta Segments, fb MisInfo Spreader, facebook 33% Wrong
4-1-22 Stunts, South Africa MAIL, Test Subject Lines
4-1 Fails, When OSHA Knocks, Diversify with #DMail
Glad Cherry, D2C Fuggled, 5 DMAIL Mistakes – Gunderson
Oscars in Trouble, Direct Mail Retargeting
Loyalty-Fishburne, Dynamic DMAIL, DMAIL NOT DEAD in S. Africa
LOB, NIKE, Trump Sues Neustar, Why DMAIL
Stuck In A Time Loop, Direct Mail Automation, Un-NEW Normal-Ritson
Jeremy’s Razors, NIKE D2C (MAIL) For ALL – @Calla Murphy
UGC Creep, 0-Taste Beer, Warby-Parker et al.
They Laughed when I started to Livestream, BUT… John Caples
Tellinga Mail, What Drives Influence, Integrity, Q4 DMAIL Statistics
March Mad Money, Amz Cust Dissapointment, Retail vs eCom, DMAIL SuperPower
Gannett Spoof, Modeling Helps You Face the Risky Unknown-@Stephen Yu
Fight Impossible CCPA
AI Culture-@Fishburne, Personalize w/o Person, Dmail is Not Dead
Attention Measurement, Tracking Dead, Rstrnt Mktg, DMAIL for eComm
Babylist AR, $107B for USPS, MAIL Still Works-@Stephen Oliver
Wayfair’s Down, Insta Warns, Imagine & Return Address-Tarran
Specsavers, Netflix in Russia, Testing-Huey
Biz Usual-Fishburne, Masks, SNL, Take Sides, Junk Mail
Masks, SNL, Bloomberg, 5 Ways to Stand Out in DMAIL
Gunderson Direct, Plastic Recycling, Irresistible Mail – Gould
McDs Impressions, Retail vs Ecom, Open vs Closed & Ritson-Times of War
Hooked on PaHoaniks, Who to Trust, One Good SuperBowl Comm
Russia Blocked, Drug Regs Hit Print, Prudential QR & Ritson-Brand Glow
Metaverse Hype, Too Immersive, Barry Gabster, Pretzel Logic
Quad 2021, Bad Targeting, DMAIL 4 B2B @Gunderson
Coinbase vs Kristen, Physical in Digital, What’s Working Direct Mail
22-2-22@2, Olympics Down, Marketers Quit, Taylor X1, 2022 Yr of Postcards
Meeting Overload – Fishburne, 5 Levels of Autonomy
BassPro Shops and the Catalog Revival
DMail Tipping Point, MAIL Superhero & Levi’s Plays To The MOB
Super Bowl Worked, Get the MOST from Your Mailer
Coinbase QR, Fishburne on Hype Cycle & DirectMarkeing Metaverse
Pepsi vs Pringles Superbowl Commercials and Opinions
Bic EzReach, Millenials and Direct Mail
Dr. EVil Pinky, SuperB Shoppable, Direct Mail ‘OFFENSIVE’, Fetterman Snail Mail
Bic EzReach, Millenials and Direct Mail
GGL ‘Fixing’, Meta Drop, Financial DMAIL in ’21 & ’22
AMZ Nike Peloton, Olympic Viewers Down
Data-Driven Decision Making -@Fishburne and other news
Ritson on Rogan & Distribution
SpecSavers, Cancel a Brand, Bombarded with MAIL
Folgers, Gen Leads, Small Bz Mail
Hyundai, RRD, DMAIL2.0, Brand Empowerment
Comcast Perseverance, ZOOM Face, Death of Direct Mail-Huey
M&Ms On Purpose, Black Palm, Building Personas-Yu
Peloton Heart Attack, EU to Google-STOP, Anthimeria-Ritson
Fishburne Metaverse and Personalization
Busch Ice Shanty, Target Me and Launching Direct Mail
Cannon Chips, You DON’T Know Me, Outlaw TarketMktg
DMAIL FEEL, Purpose, purpose, good and bad
facebook Google CEOs Rig Ads, 6 Costly DMAIL Mistakes
Thought Leader Fishburne, TLDR, DMAIL Considerations
