Hormel Hardcort, Sustainable DMAIL, NASA on CO2
KFC DoubleDown, Add Desirability to your DMAIL – Gould
Sasquatch, Mobile Motion Sensors, DTC Back to Retail & Dir Resp Science
Brand Search for Meaning, Maslow Wrong, Building Targeted Lists
UK’s New GDPR, Ritson on Toblerone, Words Matter – Gould
USPS Clown & RFM Segmentation Thoughts
Coke Masterpiece, OnWisconsin, ANA Media & MAIL Report
Micro Condoms, Stereotyping Women & Maximize your DMAIL
Meta Layoff, ‘Cool’ vs ‘Creepy’, Effective Direct Mail
Strategy-Fishburne, Marketing Trends & DMAIL Making Comeback
DON’T LISTEN to Industry Sages – Mark Ritson
Meetings & Time Wasters, Email Errors, Dmail Teaches Discipline
If Only, CAC and More, Acquiring vs Keeping
AI Pivot, Anti-Personalization, Testing Power
Calculating Customer Lifetime Value (LTV)
Customers Satisfied, Bathtub Model (LTV) & DMAIL Recession Strategy
Ettinger on Loyalty, 1st Party Data ROI, Inserts Make a Comeback
Shocking Interview with Dr. Augustine Fou on Digital Ad Fraud
Break-Even Analysis Basic and 2-Step
The Farmer’s Dog, Postcard vs Letter (expanded)
AI-Sameness-Fishburne, Men’s Journal AI Content Review
BestBuy Big, AI Mens Journal, Letters vs Postcards
M&Ms, Podcast Fans Respond, The Long & Short of It-Ritson
E*Trade, Don’t ChatGPT, SB Survey, Avoid DMAIL FAIL – Tarran
KPI vs Achievement, Last Blockbuster, 3% Rule & Framing-Gould
Pitch the CFO, SuperBowl Survey, REAL DMail Case Study
Too Cool for McDs, Loren Ipsum, Rise of DMAIL
Best Practices Testing Offer
Do This or Die, Think Small, Postcard Mania
Heinz57, Study Touts DMail, 126% Checkout Lift
Fishburne-Smart Products, iTunes Google Podcast, Measurement
Customer Relationships, Loyalty and Reality
Ford Owner Service, Post Reminder, Stylaquin, Gap Theory-Gould
M&Ms, Messy Customer Data, Autonomy & Consistency-Gould
Dr. Pimple Popper, Horizon AI Ad Tool, Story-Telling-Gould
Less is More-Fishburne, Scarcity and Reciprocity-Gould
Less Targeting, Against the Lemmings – Secret Marketer
McD’s Arches, HFSS Ad Ban, Mature Mailer TESTING Growth!
‘Cute’ Not A KPI, DMail ’23 Outlook
Gen Z Old Tech, Fractional CMO From Inboxes to Mailboxes
Marketing Insanity-Fishburne, Sainsbury’s, Hyped Meta vs Dmail
Fussy Shoppers, Green Eggs, Telecom DMAIL
Noma is nomo, DMAIL Stats, Determining DMAIL Frequency
McD’s Attention, 6 USPS Promotions – Gould
JunkMAIL, Royal Mail Programatic Scheme, Knives Out-Ritson
AI Impact-Fishburne, Direct Mail Ain’t Dead-Rosendahl
META Loses Personalization Data, LSC Plants Close, Post-Pandemic Marketing Prediction Check
Reinventing Marketing – Fishburne
Conversation with Stephen Yu on Marketing Analytics
HEETCH Wins World Cup, Returns Rose, B2B Steady & Ritson’s Best of 22
VW Granny, Death of CX, ’23 Predictions
InstaCart, ’23 Predictions for the Print Industry – Printweek
Wine Your Way, Sue on Movie Trailers, Eastbay Catalog goes South
Wensleydale, CA Bans TESLA Ads, Snail MAIL Still in the Race
Best Day 2 Xmas Launch, B2B Steady Q3, Apple Reignites D2C DMail
Mrs Claus Teleflora, ChatGPT Copywriting, Secret B2B Ingredients
USPS Santa’s Helpers, Global Mktg Blunders, Tomorrow’s Pot of Gold
Safe is Risky-Fishburne, Disruption Index, The Sky Won’t Fall 2023
Color Ink w HM Graphics, Lensa AI Data, Direct Mail-Timeless
Coke Mom’s Meatpie, DMail Premium Status, DMail in Online World – Huey
Lands’End Da Vinci, ChatGPT Virus or Ritson Lost his Mind?
Dutch Lottery, Google Crowds, Jewelry DMAIL Growth, DMAIL’s New Dawn
Fishburne First-Party Data
Junk Ad Ban, Emotions in B2B, 3 DMAIL Ideas for ’23
Is There an AI Need, Ad Measurement
Audi, Alexa ‘Thanks’, Optimize Xmas, DMAIL for ’23
Mercedes, Black Friday but Sundays Hummin, Bucks Rock DMAIL!
Tip Creep-Fishburne, Consumer Sentiment
National Lottery, Enhance Digital with DMAIL
Boots Joy, Swiss EV Ban, Ritson More=Mixed Messages, Sustainable Mail
Dunkin, Google PAIR etc. DMail vs Digital Fatigue
AMZ, Cyber Black up 8%, DMail Sustainability, 3 Big Marketing Tips for Year End
Ryan Reynolds Sent me a FREE Tatoo!!! #Direct Mail
Marketing Babble-Tom Fishburne & Top Marketoonist cartoon in the past 20 Years!
TheBinge, Swift Bots, Shipping Deadlines-Gunderson
Aldi WINS, Freedom of Reach, Lett on RFM
Small Format Magalogs, Empty Salience – Ritson
Campaign DMAIL Works, Responsible 1st Party Data, Change in Subject TEST
Verizon Holiday, DMAIL Blunder, 5 Integrated Mistakes
By Bots, For Bots – Fishburne, Cockermouth Provenance – Ritson
Verizon Holiday, DMAIL Blunder, 5 Integrated Mistakes
John Lewis ’22, UK Fundraising, Telling Stories-Huey
BountyBar, Election TV Down 30%, UK Charity DMAIL Successes
Brewdog, Digital Fatigue, FOL (Fear of Loss) Motivation – Gould
Stupid Laws, Musk GOP, E-D-Mail Webinar, Lift Note-Huey
Spray & Pray-Fishburne, Ad Never Ran, Tricking Google Analytics-Fou
ASDA Buddy the Elf, “Quotation Marks”?
Rising Customer Acquisition Cost Forces Change, Embrace MAIL & Catalog Keys-Huey
Decisions, Decisions-Fishburne, AI Decisions, Drowning in Data ’95
Cross-Disciplinary Learning, Why DirectMail Volume is Increasing
Katy Wears Legos, Mix-Message-Measure, What About Retention
Ryan Wallman on Shiny Objects, Call to Inaction & Med Marketing
Pat the Printer, Radius Mail, DMail Digital Integration
Truss Resigns, CMOs Go Solutions, Marketers Need Tim, Response Up 25%
Overstock, Levenger, Is Print in Your Future-Lett
Fishburne 20yrs of Markeing Evolution, DMail Response Science-Gould
Sequel DMAIL Benchmark Report
Navistone Wiretapped, 86% Increase DMAIL
WhatsApp, Print Capitulation, Urgently Innovate
Fear of Recession -Fishburne, Them Apples, 4 Questions You MUST Ask-Huey
Meta Urges Supernatural Dismissal, Did Direct Marketing Swing the Election?
Dole Vs Junk, Phone Older Customers
Andrew Ettinger on A/B Testing
Head Over Wheels, Big Advertisers Cut, Die ROAS Die – Roach
BK ‘You Rule’, Political Papers, Small Changes-Big Results-Huey
Agency Names-Fishburne, Essential Acronyms, Black Friday DMAIL
Mice Forget Eating, Ritson’s MKT Budget Recipe
WFH Helps People with Disabilities, DMAIL Marketing Guide
UK Rewrites GDPR, EU NEW E-comm Rules
Productivity Paranoia, Kochava vs FTC, MAIL is a Good Bet
The POWER of TOUCH, Neuroscience and MAIL
Back to Office-Fishburne, The Purpose of Purpose-Ritson & Stanley Tam
Personalization & Privacy – Adweek (DMAIL may solve it!)
Scented DMAIL, Direct2Consumer Pricey & Profitable
A Bad Question?, Something Extra-Huey
Pay Attention to Attention -Ritson, Surprising Rise of DMAIL
Procurement -Fishburne
nemoa Boston Meetup
Having some challenges on the WDMA org website. If you’re looking for today’s meetup its at 5:30 or 6pm At the Encore Boston Harbor Nightshift Brewing Pub.
Encore Boston Harbor
nightshiftbrewing.com
What is Direct Marketing?
The Queen is Dead…, Gunderson #1 Direct, Brand Guidelines
FruitFlies, Dmail Efficiently, Too Much ROI
Football Fun, Scale-able Travel Direct Mail
Social-Media Lifecycle-Fishburne, Private Label-Ritson
Shocking Digital Ad News, CCPA, Bots & Testing Corning-Huey
Gorbachev Pizza Hut, Best DMAIL ’22, Personalization is Impossible
Larry The Cat, #KeepTheGrey, Williams-Sonoma UP, What ‘no’ Means
Serena Williams, People Pay Attention, Online Leads w/Dmail
AI Content-Fishburne, Alternate Paper
Marketing Efficiency, 3 Big Things Pessimists Miss
Heinz AI, Own Anchor, DMAIL Growth
DMAIL Testing – Huey, Sexist Salience – Ritson
Kevin Bacon EE Data, PIGS Marketing-Penn
Algorithm Anxiety-Fishburne, DMAIL vs eMail
Brian DeLaite Interview on Retargeting, Paper and Printing
AI Comedy, 15 Copy Tips, Value Proposition -Huey
Teen Screen Time, Teens Flee Facebook
Ritson on TikTok, TickTok Design, AI and Ads
CheeseString, Paper or Plastic, OptOut, Customer Retention
Moen Midas, MKTRs More Careful, Restaurant DMAIL, Programatic Mail
Don McMillan, DMAIL FREE Seminars, Paper Shortage, Conservative DMAIL
Gen Alpha – Fishburne, Amazon Ring, Gen MAIL Strategies
Ad Execs, QR on TV, Pareto Print Sales
Quill, Lollipop Arbitrage, Sell Print with Your Profile
Mark Hamill Jack-in-the-Box, Direct Response, Retargeting MAIL
Flat Eric, Anti-Paper Greenwash, Sleep-Number, DMail Pass-Along – Gould
Data ‘Driven’ – Fishburne, LOB Direct Mail Survey
Bojangles, Strong B2B Copy, D2C DMail
Ryan Reynolds A&W, Cookie’24, 3D Marketing
T-R-Us & Macy’s, DMail in INS MKT, 5 Print Sales Strategies
Back-to-School Rap, Inflation and What Digital Marketers Should Know (About DMAIL)
Fonts Matter, Inflation Segments, Personalization NO!
DMAIL & Marketing to ENGINE, Why DMAIL Goes BAD, Copy To The Point
CindyCrawford, Acquisition Costs Climb, Catalogs Relevant
White Claw Chill, Privacy vs Targeting, Scratch & Sniff
Gunderson, MLB Creative, Relating to Your Designers
Same-Day Fishburne, Quantify Desire
Ivanna, 4 DMail Tactics, Mail NOT Dead, DMAIL Generated Names
JohnWest, Prime Day’22(2), Data-Driven Needs AI
Prime Day’22, Twitter Culling, Data Insights
Yorkshire Tea, DSA DMA, Brand Love-Ritson
Creative Feedback-Fishburne, FOMO in DMAIL, FOMO TrustPulse
Minion Memes, Sport Coats Back, Men’s Warehouse & Teaser Copy
DMAIL Global, Printing in Africa, DTC in MAIL, Dinner & MAIL
Underwater Pub, Snippets & Cobden on Covid Cataloging
Tootsie Pop Licks, Print Sales ‘deals’-Parker, Levels of Personalization – Yu
S&W ‘Who We ARE’, Google Sneaky Opt-Ins, Targeting The DNWT
Data-Driven-Fishburne, Data, AI and ML
3-Fries-Box, Test Headlines, Losing Marketing Control
DMAIL Lists, Integrated MAIL, Impostor Syndrom-Ritson
Digital Fraud, Fatigue Drives to MAIL
Everyone is gay, Stonewall Riots, Rainbow Logos – Ritson
Uber Eats (French), D2C Acquisition (WSJ), ANA vs Fou
ParkRun, Cost vs Cost of Acquisition
Love Food, The Paper CAME, Mail Volume Up, DMCNY is no more, 3 Ideas for Printers
Yaaar. Its Good, Rescue Rats, Nescafe Tributo & Bike Store MAIL
Innovation-Fishburne, $100B Ad Fraud, Fake Stamps & Hacking Humans
Barkley ‘clubbin’ Dick’s, Fake NFT’s & Printer-Love Advice
Slack Jobs, Ad Races, Political Mail & Sr. Tips – Huey
Artois Unfiltered, Ads UP 60%, Magic Numbers, Ads Will NOT DIE
Michelob Guy, Cookieless CRM
Better Burgers, Boring B2B & Beyond Modeling-Yu
Sale vs Brand-Fishburne, Wrong & Short of it, Retail CX-Campbell
Data Buyers, Digital Printing Sales Hurdles
Cookies, CTAs, CEOs vs CMOs
Commercetools, Twitter Bots, SparkToro 20%
KFC YouTube, RoyalMail Study, Retail w MAIL Grey & Sons
Popeye’s Ranch, Heinz Paper, Pizza DMAIL, DM Growth
Lithium USA, Musk vs Bots, Invest 5% Mktg Budget in Research-Ritson
Work@Home, Texas ‘Censorship’, DMail Boosts Customer Contacts
65+ SEX, Recharge your Marketing, Fundamentals of DMail Design
Wheelie, Italian Job, DM Unsolicited, eCom Loses Steam
Chief Something Officer-Fishburne, Fake Address Data
BK Mom’s, EMail vs DMail, Stop Junk Mail, DMail & Subs
Land Rover vs ASA, Marketing Meritocrasy, W or WO Pic
Accenture-Ritson, USPS Gas, Personalization
WalledGardens-Fishburne, USPS4SB, AMZ Underwhelms, Traditional Adv
Tension Envelope, Musk Right, Coke Bubbly, What Flock & Audience Data
Toxic Influence, DM2.0 Best & Love Letters
Steve Falk Interview on personalized triggered mail and Carbon offsets.
Product Market Fit – Fishburne, Marketing Classics that Still WORK
BlueBunny Fun, Inkjet DMail Case Study, 9 PostCard Ideas
Bad Guys, BB&B Plunge, B2B Buyers & B2B Personas
What is a Man, King Gillette, P&G Sales, Scale Back FB, Hyper-Personal, Mail Format Issues
Metaverse-Fishburne, Meet You in Meta, Profit vs Sales-Ritson
Cadbury’s Worldwide Hide, Inclusivity & Do Questions Work
Its Friday, but SUNDAY’s Comin, Marketers Overwhelmed, Purpose-The Death of Brands
Musk+Twitter, Fu on Fake Digital, Testimonial STOP Sales-Huey
r_place, Musk vs Twitter, D_ad Growth Slows, Subprime Ad Crisis-Tim Hwang
Coke Recycling, Climate Report, CO2 Neutral DMAIL, Millen vs GenZ Mail
Cart Abandon-Fishburne, Image Edit, Retain Talent, AB Testing
TESCO Ramadan, TikTok vs Meta, Influencers who Edit, Online & Offline Profiles-Yu
Angi Oddly Satisfying, Parachute Prefers Dmail to D ads
Meta Segments, fb MisInfo Spreader, facebook 33% Wrong
4-1-22 Stunts, South Africa MAIL, Test Subject Lines
4-1 Fails, When OSHA Knocks, Diversify with #DMail
Glad Cherry, D2C Fuggled, 5 DMAIL Mistakes – Gunderson
Oscars in Trouble, Direct Mail Retargeting
Loyalty-Fishburne, Dynamic DMAIL, DMAIL NOT DEAD in S. Africa
LOB, NIKE, Trump Sues Neustar, Why DMAIL
Stuck In A Time Loop, Direct Mail Automation, Un-NEW Normal-Ritson
Jeremy’s Razors, NIKE D2C (MAIL) For ALL – @Calla Murphy
UGC Creep, 0-Taste Beer, Warby-Parker et al.
They Laughed when I started to Livestream, BUT… John Caples
Tellinga Mail, What Drives Influence, Integrity, Q4 DMAIL Statistics
March Mad Money, Amz Cust Dissapointment, Retail vs eCom, DMAIL SuperPower
Gannett Spoof, Modeling Helps You Face the Risky Unknown-@Stephen Yu
Fight Impossible CCPA
AI Culture-@Fishburne, Personalize w/o Person, Dmail is Not Dead
Attention Measurement, Tracking Dead, Rstrnt Mktg, DMAIL for eComm
Babylist AR, $107B for USPS, MAIL Still Works-@Stephen Oliver
Wayfair’s Down, Insta Warns, Imagine & Return Address-Tarran
Specsavers, Netflix in Russia, Testing-Huey
Biz Usual-Fishburne, Masks, SNL, Take Sides, Junk Mail
Masks, SNL, Bloomberg, 5 Ways to Stand Out in DMAIL
Gunderson Direct, Plastic Recycling, Irresistible Mail – Gould
McDs Impressions, Retail vs Ecom, Open vs Closed & Ritson-Times of War
Hooked on PaHoaniks, Who to Trust, One Good SuperBowl Comm
Russia Blocked, Drug Regs Hit Print, Prudential QR & Ritson-Brand Glow
Metaverse Hype, Too Immersive, Barry Gabster, Pretzel Logic
Quad 2021, Bad Targeting, DMAIL 4 B2B @Gunderson
Coinbase vs Kristen, Physical in Digital, What’s Working Direct Mail
22-2-22@2, Olympics Down, Marketers Quit, Taylor X1, 2022 Yr of Postcards
Meeting Overload – Fishburne, 5 Levels of Autonomy
BassPro Shops and the Catalog Revival
DMail Tipping Point, MAIL Superhero & Levi’s Plays To The MOB
Super Bowl Worked, Get the MOST from Your Mailer
Coinbase QR, Fishburne on Hype Cycle & DirectMarkeing Metaverse
Pepsi vs Pringles Superbowl Commercials and Opinions
Bic EzReach, Millenials and Direct Mail
Dr. EVil Pinky, SuperB Shoppable, Direct Mail ‘OFFENSIVE’, Fetterman Snail Mail
Bic EzReach, Millenials and Direct Mail
GGL ‘Fixing’, Meta Drop, Financial DMAIL in ’21 & ’22
AMZ Nike Peloton, Olympic Viewers Down
Data-Driven Decision Making -@Fishburne and other news
Ritson on Rogan & Distribution
SpecSavers, Cancel a Brand, Bombarded with MAIL
Folgers, Gen Leads, Small Bz Mail
Hyundai, RRD, DMAIL2.0, Brand Empowerment
Comcast Perseverance, ZOOM Face, Death of Direct Mail-Huey
M&Ms On Purpose, Black Palm, Building Personas-Yu
Peloton Heart Attack, EU to Google-STOP, Anthimeria-Ritson
Fishburne Metaverse and Personalization
Busch Ice Shanty, Target Me and Launching Direct Mail
Cannon Chips, You DON’T Know Me, Outlaw TarketMktg
DMAIL FEEL, Purpose, purpose, good and bad
facebook Google CEOs Rig Ads, 6 Costly DMAIL Mistakes
Thought Leader Fishburne, TLDR, DMAIL Considerations
Raducanu, Authenticity and #UGC, Humor in Ads
Comscore Voters, Designing Authenticity
Ebanana Scrooge, Warby Parker, Cookie Crumbles, Performance MKT 22
BS Detector-Fishburne
KFC Beyond Chicken, Zero-Party Data
Mayhem, Spotify CTA, Avoid MAIL FAIL
SharpSpring, Nielson, Easy Writer-@Ray Schultz
Tough Turban, Postpone 5G, Answers vs Key Words
CX and Shipping-Fishburne, McDonald’s Digital
SportsDirect, InstaScraping, EBITDA Mktg
Drink, Mkt Power of AI
Sainsbury’s, Mobile Vs Mail, China Food Drones
Holiday Spending, Snail Mail, Batteries Included
Lamborghini, James Webb, DMail Works Even on Me
Happy Brawlidays, Broadband TV, Toy Catalogues
Merry Christmas – TikTok Tops Google
OnStar Santa, GDPR Stole Christmas
Binge and Bail, Facebook Data Win, Ritson’s Top 10 2021
Is There an AI Need, Ad Measurement
Dave Trott, FB Deletes a Billion+, Second Ask 32x ROI, Old Ideas
Labor Shortage-Fishburne, Peloton Pulls Reply, Restricting Media
Complex DMedia Buying, DMail Bridge, DMail Lead Generation
USAA, Journey 2022, Better Every Day, Facebook Alternative
Supply Chain-Fishburne, Getir, Dr Fou on Fraud
Peleton Response, Ritson’s Top Tips for Small Biz Marketing
Snow-Globe Romance, Air Canada, Schmaltz Exodus, Peloton PR, DMail Tracking
Segmenting Customers, Segments vs Personas-Yu
“Walmart-Roscas de Reyes, Dad in Adland, Prayer as a Direct Marketing Tool”.
Doubling Down on Digital, DMail to Spark Engagement
Salvation Army, Cyber Growth Plumets, CMO Bias
Aldi Wins UK, No Return, Verizon Talks MAIL
Where Fans Play, George Platt, Holiday Shopping, Will Bots Steal Xmas
BIGdata Dash, 40% Marketers Need Training, Don’t Slow The Roll
Put Marketing Back in DMail Marketing & Catalog Therapy
Catalogs Still Win The Holidays & Why I LOVE Catalogs!
Linkedin is Broken, Late Delivery, Catalog Suppy Chain
Fun with Self #MAILrs @Summer Gould, FoldFactory-@Trish Witkowski
Ormond Hospital, Mail #8, New Dawn for Direct MAIL
SkimpFlation-Fishburne, Brand Safety Analysis- Dr.Augustine Fou
Interview with Summer Gould
Xmas Marketer’s Fake Tears – Ritson
Meta, Blk Fri Retargeting, All Hail #Catalogs, 2022 Direct Mail-@Erik Koenig
DMail is Different- @Joanne Hirase-Stacey
Fb Removing 1K Targeting Options, DMail to Amplify Your Brand
Gen Z-Fishburne, Gen Z Survey, Direct To Consumer Brands MAIL
Gatik Walmart Mid-Mile, MIS-Delphine Fabre-Hernoux, More Catalogs
Jobs on Customers, RRD+LSC, Is Customer Experience Dying?
3rd Party Fishburne, Kestnbaum, Stone Paper, #Mail to #DirectMarketing
Google Fake Reviews – Sullivan, Print Production News, AAA Dumps #MAIL-Weiss
Raisin House, Apple vs email, Direct Mail Jobs, Ritson on Meta
Seek Boredom, Camo Bride, #DMAIL Interest Increase, Don’t Be CREEPY- Yu
Direct Line, Facebook Google Trouble, 6 Ds of Direct Mail-Thysse
Productivity-Fishburne, Snap, Google as Common Carrier, Restraining Order for MAIL
A&W Math, Facebook Dupes, #DirectMail in a Digital Age
Coke Woke, MC Smell of Money, Walmart+, Print Outlook, Panda Express #MAIL
Athena Club, Best Buy Health, HomeDepot plus Walmart and Measured’s Incremental Testing
KFC Brand of the Year, 10 Tips for DMail-Summer Gould, DMail Touches
Fishburne-Creative Briefs, Ritson-Marketing Strategy
Cheese Curd Day, WDMA Trout, ANA ECHOs, MAIL for Subscribers
Why #MAIL, #MAIL Retargeting, WARC #MAIL and Print-Sales Questions- Farquharson
Dr. Augustine Fou, Ozy Closes, Digital Fraud
Privacy Fishburne, Disrupt, Delight & Drive D2C -Niemuth, #TRUST Ritson
Greenwash vs #PRINT, Walmart and Home Depot, Annoying DMail & 5 DMail Tips
Royal Mail Drones, USPS MOVE Services, QR Pizza
Web Traffic Up, Gunderson Wns, Marketing Shortage, FTC vs Data, Paper Shortage
Fishburne Supply, Legos, Marketing Shortage, Paper Shortage
Disney vs Johannson, Marketing Jobs 3x & Come to Your Senses-Ritson
Printed Books, Pollution Ink, Sentiment Analysis & Authentic #MAIL
Ryan Reynolds TESTING, Hailsham News, TX Billboards, Bed B &B MAIL
’22 Marketing Strategies, Ggl Attribution Confession, Plastic Postcard Retargeting
Heinz Beanz & Seeds, Hybrid Back-to-Work & Financial Direct #Mail
Fishburne on Metaverse, Ritson on Logos with Emily Zugay
World Vodka Day, UK Print Energy Charge, Marketing Strategies & High Impact #Mail
GDPR Sparse Enforcement, EU Personalized Ad Ban & Better #DirectMail -Summer Gould
DontGetVaxd, Sears Last Store & DTC Catalog Advantages-PollyWong
Recycled Pepsi, Robot and the Human & Ritson on Pricing
Experimental Design, Obsessed with Tech, DMail Trends & 40yr Thoughts
Pumpkin Latte, & Direct Mail in Ur Funnel-@Ashley Jorgensen
How a DataGuy Looks at Data
DMail in Midterms, Religious Symbols and Branding
Fishburne SOV & 5 DMail Bloopers
Chirp, Pepsi Fball, Ad Fraud, 8 DMail Tips & 5 DMail Bloopers
39% BAD Bots, 3 Cust-Centric Questions, Customer is NOT Always Right!
Aunt Jemima, Net Traffic 2/3rd Bots, Best Marketing Quotes, Mail Doesn’t Throw ITSELF Away
Personal Branding Tom Fishburne, Fakebook 6x & sales funnels
Mis-Ad-info, Spectrum Sells with MAIL, The Secret Old-Fashioned Marketing Weapon
Brand Onion-Fishburne, 3hr-wk Gaming, Personalized is Hard & Retention 4 Growth
Segment Your Audience, Off Market List & Invest in Direct Mail Marketing
Musk Self-Driving, Flaming Hot Lies & Customer Acquisition
JIC Mail, Ritson – Facebook Sucks
Luxury Real Estate MAIL, Retailer Goldmine & Cargo Pants Revival
Luxury Real Estate MAIL, Retailer Goldmine & Cargo Pants Revival
Could this Meeting have been an email – Fishburne, Direct Mail Touch & Print vs Social Impact
Mortgage Mail, Apple Scan Plan & Ritson on Adidas vs Reebok
Jonah Gitlitz, Mason Shoe, Google MUM & Apple Mail
Subway Protest, BOPIS Fades & Improve Your Direct Mail List
Fishburne – Brand Fatigue, Retail Re-Invention & Traditional Advertising – Forbes
Ritson – What P&G vs Coke Teach Us
Wayfair, Training, Disney Up, DTC D2C
AMZ Drones, FBook NYU & Information vs Intimacy
Sweet-Potato DMarketing & Mark Ritson on Proximity – $500MM to get close to your customers
Coke, Netflix, Amazon Lures, Rising Cost of Digital & Customer Data Rant
Sea of Sameness – Fishburne, QR Cautions
SalesForce Should Only Handle New Business – Roff-Marsh
DMAIL vs Junk MAIL, DMarketing Trends, Oatly vs Oaty & Envelope Fun
Preferences, Opti-Channel, & Surprising Benefits of Negative Reviews
Data 4 Money, Data Diet & Direct Mail Data
Media Planning – Fishburne, Edible Gold Medal & Long-Term Marketing – Ritson
