Several past Presidents of the WDMA board got together for the 30th anniversary meetup. We weren’t exactly sure what happened to the WDMA but around the turn of the millennium, we all started feeling pretty irrelevant. And if Direct Marketing is just about data & measurement, then anyone who can hook up Google Analytics is already doing it. Are we irrelevant?
This week I had a long conversation with someone involved with the original Direct Mail Advertising Association – which became the DMA in 1983 and now has been re-branded as the Data & Marketing Association. I guess its now just about data & marketing… ? Well here, we’re about Direct Marketing, the most powerful force in your advertising and sales arsenal. Continue reading “Welcome to the *NEW* WDMA”