Super Turn-Around Secret
“We don’t use consultants, so you better get us payback from your visit, right away… “ Arthur Crowley, Sr., Founder, Garon Products – B2B Catalog
When I started consulting, mainly for catalog companies, most had the idea that they should mail as much as possible to both their customers and prospect lists. One very successful catalog client admitted to mailing even their mere 1-time buyers every six weeks for 10 years. At the time, I was giving speeches suggesting different levels of cost/contact marketing for different value customers. When clients listened, we often improved their company valuations 500 to 1000% or more. I have 33 documented turn-arounds.
