John Lewis ’22, UK Fundraising, Telling Stories-Huey
BountyBar, Election TV Down 30%, UK Charity DMAIL Successes
Brewdog, Digital Fatigue, FOL (Fear of Loss) Motivation – Gould
Stupid Laws, Musk GOP, E-D-Mail Webinar, Lift Note-Huey
Spray & Pray-Fishburne, Ad Never Ran, Tricking Google Analytics-Fou
ASDA Buddy the Elf, “Quotation Marks”?
Rising Customer Acquisition Cost Forces Change, Embrace MAIL & Catalog Keys-Huey
Decisions, Decisions-Fishburne, AI Decisions, Drowning in Data ’95
