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		<title>WDMA - Daily Marketing News</title>
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		<description>We livestream daily Direct Mail &amp; Marketing news.  We fight for truth and accuracy in advertising and marketing.  Together we can help each other discover which half of our ad spend is actually &#039;wasted&#039;.  

WDMA is a global organization with far more members outside than inside Wisconsin.</description>
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		<copyright>© 2023 John Miglautsch</copyright>
		<itunes:subtitle>Join the Digital Resistance!</itunes:subtitle>
		<itunes:author>John Miglautsch</itunes:author>
		<itunes:type>episodic</itunes:type>
		<itunes:summary>We livestream daily Direct Mail &amp; Marketing news.  We fight for truth and accuracy in advertising and marketing.  Together we can help each other discover which half of our ad spend is actually &#039;wasted&#039;.  

WDMA is a global organization with far more members outside than inside Wisconsin.</itunes:summary>
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			<itunes:name>John Miglautsch</itunes:name>
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				<title>WDMA - Daily Marketing News</title>
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		<googleplay:author><![CDATA[John Miglautsch]]></googleplay:author>
			<googleplay:email>john@wdma.org</googleplay:email>			<googleplay:description>We livestream daily Direct Mail &amp; Marketing news.  We fight for truth and accuracy in advertising and marketing.  Together we can help each other discover which half of our ad spend is actually &#039;wasted&#039;.  

WDMA is a global organization with far more members outside than inside Wisconsin.</googleplay:description>
			<googleplay:explicit>No</googleplay:explicit>
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<item>
	<title>Predictable Marketing in Uncertainty</title>
	<link>https://wdma.org/podcast/predictable-marketing-in-uncertainty/</link>
	<pubDate>Wed, 19 Mar 2025 22:00:33 +0000</pubDate>
	<dc:creator><![CDATA[John Miglautsch]]></dc:creator>
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	<itunes:summary><![CDATA[]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>38:25</itunes:duration>
	<itunes:author><![CDATA[John Miglautsch]]></itunes:author>	<googleplay:description><![CDATA[]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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<item>
	<title>Why MAIL?  Groundhog Predictions</title>
	<link>https://wdma.org/podcast/why-mail-groundhog-predictions/</link>
	<pubDate>Wed, 29 Jan 2025 23:49:07 +0000</pubDate>
	<dc:creator><![CDATA[John Miglautsch]]></dc:creator>
	<guid isPermaLink="false">https://wdma.org/?post_type=podcast&#038;p=7301</guid>
	<description><![CDATA[An overview of the way Direct Mail delivers essential ingredients (like no other media) for machine-learning and predictive modeling.]]></description>
	<itunes:subtitle><![CDATA[An overview of the way Direct Mail delivers essential ingredients (like no other media) for machine-learning and predictive modeling.]]></itunes:subtitle>
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	<itunes:summary><![CDATA[An overview of the way Direct Mail delivers essential ingredients (like no other media) for machine-learning and predictive modeling.]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>37:52</itunes:duration>
	<itunes:author><![CDATA[John Miglautsch]]></itunes:author>	<googleplay:description><![CDATA[An overview of the way Direct Mail delivers essential ingredients (like no other media) for machine-learning and predictive modeling.]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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<item>
	<title>Why DMAIL Can Save the USPS</title>
	<link>https://wdma.org/podcast/why-dmail-can-save-the-usps/</link>
	<pubDate>Wed, 04 Dec 2024 19:04:01 +0000</pubDate>
	<dc:creator><![CDATA[John Miglautsch]]></dc:creator>
	<guid isPermaLink="false">https://wdma.org/?post_type=podcast&#038;p=7299</guid>
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	<itunes:summary><![CDATA[]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>20:50</itunes:duration>
	<itunes:author><![CDATA[John Miglautsch]]></itunes:author>	<googleplay:description><![CDATA[]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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<item>
	<title>WHY MAIL! Saving USPS</title>
	<link>https://wdma.org/podcast/why-mail-saving-usps/</link>
	<pubDate>Tue, 03 Dec 2024 16:49:50 +0000</pubDate>
	<dc:creator><![CDATA[John Miglautsch]]></dc:creator>
	<guid isPermaLink="false">https://wdma.org/?post_type=podcast&#038;p=7296</guid>
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	<itunes:subtitle><![CDATA[]]></itunes:subtitle>
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	<itunes:summary><![CDATA[]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>38:49</itunes:duration>
	<itunes:author><![CDATA[John Miglautsch]]></itunes:author>	<googleplay:description><![CDATA[]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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<item>
	<title>AI Homogeneity-Tom Fishburne &#038; Experimentation Lab</title>
	<link>https://wdma.org/podcast/ai-homogeneity-tom-fishburne-experimentation-lab/</link>
	<pubDate>Tue, 03 Dec 2024 16:25:07 +0000</pubDate>
	<dc:creator><![CDATA[John Miglautsch]]></dc:creator>
	<guid isPermaLink="false">https://wdma.org/?post_type=podcast&#038;p=7294</guid>
	<description><![CDATA[]]></description>
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	<itunes:summary><![CDATA[]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>18:40</itunes:duration>
	<itunes:author><![CDATA[John Miglautsch]]></itunes:author>	<googleplay:description><![CDATA[]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Storytelling-Tom Fishburne, JCREW Brings Back Catalog!</title>
	<link>https://wdma.org/podcast/storytelling-tom-fishburne-jcrew-brings-back-catalog/</link>
	<pubDate>Thu, 05 Sep 2024 19:17:04 +0000</pubDate>
	<dc:creator><![CDATA[John Miglautsch]]></dc:creator>
	<guid isPermaLink="false">https://wdma.org/?post_type=podcast&#038;p=7272</guid>
	<description><![CDATA[]]></description>
	<itunes:subtitle><![CDATA[]]></itunes:subtitle>
	<content:encoded><![CDATA[]]></content:encoded>
	<enclosure url="https://wdma.org/wp-content/uploads/2024/09/Fishburn-Storytelling-jCrew-Catalog.mp3" length="19815980" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>10:19</itunes:duration>
	<itunes:author><![CDATA[John Miglautsch]]></itunes:author>	<googleplay:description><![CDATA[]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Anecdotes &#038; Data-Fishburne, Ritson on Cannes, 8 Copy Essentials-Bly</title>
	<link>https://wdma.org/podcast/anecdotes-data-fishburne-ritson-on-cannes-8-copy-essentials-bly/</link>
	<pubDate>Mon, 10 Jun 2024 20:20:34 +0000</pubDate>
	<dc:creator><![CDATA[John Miglautsch]]></dc:creator>
	<guid isPermaLink="false">https://wdma.org/?post_type=podcast&#038;p=7268</guid>
	<description><![CDATA[]]></description>
	<itunes:subtitle><![CDATA[]]></itunes:subtitle>
	<content:encoded><![CDATA[]]></content:encoded>
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	<itunes:summary><![CDATA[]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>17:31</itunes:duration>
	<itunes:author><![CDATA[John Miglautsch]]></itunes:author>	<googleplay:description><![CDATA[]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Despicable VW, USPS Elasticity Model</title>
	<link>https://wdma.org/podcast/despicable-vw-usps-elasticity-model/</link>
	<pubDate>Mon, 10 Jun 2024 20:15:01 +0000</pubDate>
	<dc:creator><![CDATA[John Miglautsch]]></dc:creator>
	<guid isPermaLink="false">https://wdma.org/?post_type=podcast&#038;p=7266</guid>
	<description><![CDATA[]]></description>
	<itunes:subtitle><![CDATA[]]></itunes:subtitle>
	<content:encoded><![CDATA[]]></content:encoded>
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	<itunes:summary><![CDATA[]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>10:05</itunes:duration>
	<itunes:author><![CDATA[John Miglautsch]]></itunes:author>	<googleplay:description><![CDATA[]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Scotch Optimism, Meta Bugs &#038; AI, Avoid Passive Voice</title>
	<link>https://wdma.org/podcast/scotch-optimism-meta-bugs-ai-avoid-passive-voice/</link>
	<pubDate>Fri, 24 May 2024 19:47:27 +0000</pubDate>
	<dc:creator><![CDATA[John Miglautsch]]></dc:creator>
	<guid isPermaLink="false">https://wdma.org/?post_type=podcast&#038;p=7254</guid>
	<description><![CDATA[]]></description>
	<itunes:subtitle><![CDATA[]]></itunes:subtitle>
	<content:encoded><![CDATA[]]></content:encoded>
	<enclosure url="https://wdma.org/wp-content/uploads/2024/05/Scotch-Optimism-Meta-Bugs-AI-Avoid-Passive-Voice.mp3" length="11302316" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>23:33</itunes:duration>
	<itunes:author><![CDATA[John Miglautsch]]></itunes:author>	<googleplay:description><![CDATA[]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Customers or Competition, Gundir Rebranding, Print PLUS Social Media</title>
	<link>https://wdma.org/podcast/customers-or-competition-gundir-rebranding-print-plus-social-media/</link>
	<pubDate>Wed, 22 May 2024 20:51:38 +0000</pubDate>
	<dc:creator><![CDATA[John Miglautsch]]></dc:creator>
	<guid isPermaLink="false">https://wdma.org/?post_type=podcast&#038;p=7241</guid>
	<description><![CDATA[]]></description>
	<itunes:subtitle><![CDATA[]]></itunes:subtitle>
	<content:encoded><![CDATA[]]></content:encoded>
	<enclosure url="https://wdma.org/wp-content/uploads/2024/05/Customers-or-Competition-Gundir-Rebranding-Print-PLUS-Social-Media.mp3" length="4461740" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>9:18</itunes:duration>
	<itunes:author><![CDATA[John Miglautsch]]></itunes:author>	<googleplay:description><![CDATA[]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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