November 7, 2019
3:30 pm - 5:00 pm
John will be presenting why mail is the most powerful marketing weapon no one is using. Mail is superior in engagement, attribution and for Artificial Intelligence.
Digital Advertising has been with us only about a decade, but everyone agrees, it is the only reasonable way to acquire customers, build brands and influence the marketplace. John makes the case that Direct Marketing methods are a far more proven and effective foundation and will also enhance digital effectiveness. An up-to-the-minute case study illustrates the explosion that can happen with mail as a key.
Printing, Postage & Light refreshments provided by Japs-Olson Company (WDMA Corporate Member)
Promotion graphic design provided by Grant Johnson, President, Responsory (WDMA Member):
Venue: Golden Valley Library MN
Venue Phone: 612-543-6375
Venue Website: https://www.hclib.org/about/locations/golden-valleyAddress:
Located in Golden Valley Village Hall from 1958-71, Golden Valley Library opened in its current location in 1971. The library is situated in a park-like setting overlooking scenic Bassett Creek. It was the first library to be funded entirely by Hennepin County after the State Legislature authorized the county’s long-range building program in 1969.