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Leveraging
Variable Imaging and Personalized URLs to Improve Response
Moderated by: David Hess Proven Direct
October 21, 2009
7:30 - 8:30 A.M.
Proven Direct
1301 W. Canal Street
Personalization.
Not
just the target contact’s name or company name. But, your
ability to convey an understanding of the customer or prospect’s
current situation…and how your product is going to solve that
problem. Effectively connect with your customers, using personalized
communications and reap an improvement in campaign response rates.
How can we effectively leverage the data we have on our customers
and prospects to improve response rates? What is the real power
behind personalized URLs? How can we incorporate variable imaging
and personalized URLs to implement more successful campaigns? Not
to mention, how can we separate PURL fact from fiction?
WDMA invites you to join David Hess with Proven Direct and your
local direct marketing colleagues to discuss challenges, best practices
and successes with using variable imaging and PURLs to improve response
rates.
About
the moderator:
David leads a Sales and Marketing team responsible for all aspects
of marketing and new business development. Since joining Proven
Direct in 1999, his sales contributions and leadership have been
instrumental to the Company’s growth and innovative service
enhancements. David possesses expertise in Direct Marketing Strategy,
Variable Imaging, Personalized URLs, Web-to-Print, and Tactics and
Regulations relating to the United States Postal Service. Prior
to joining Proven Direct, Mr. Hess worked in the insurance industry
receiving top recognition for excellence in claims management.
David earned his B.A. in Economics and Political Science from Drake
University and is currently pursuing a Masters Degree in Business
Administration from the University of Wisconsin at Milwaukee.
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